2018RUNTASTIC ADVERTISING

Every day, millions of users log in to Runtastic to improve their fitness level and achieve their goals while interacting with like-minded individuals worldwide.

Wherever our users may be, Runtastic advertising will ensure you reach your target group quickly and precisely. We do this by offering high-reach placement as well as accurate targeting options

OVERVIEW

240MTotal app downloads

120M+ 15Registered users Available languages

150KNew downloads

every day

3.4M+Fans and followers

4.5MDaily impressions

OUR VISIONWe want every individual to live a more

aware and active lifestyle with runtastic, leading to a longer, happier life!

Health and fitness apps have become widely popular. Usage growing by over 330% since 2014.

Highly active users:

Over 75% of active users open their health and fitness app at least two times a week

More than 25% of users access their fitness apps more than 10 times a week

App loyalty matrix:

Health & fitness apps show the highest retention rates across all categories. This indicates that users are dedicated to their fitness apps once they start using them

Why Runtastic:

- Highly positive advertising environment

- Runtastic stands for health, fitness & sports

- High brand awareness achieved by direct address of the target group

FITNESS APP MARKET & TRENDS

Source: Statista (2016), BBC Research (2017)

USER & COMMUNITY

CARDIO

DAILY HABITS

STRENGTH

NUTRITION

Runtastic offers a wide array of health & fitness tracking products – everything starts and ends with Runtastic apps . No matter what activity of choice, there is an app for that.

RUNTASTIC APP COLLECTION

OUR ORIGINAL, FLAGSHIP APP

The Runtastic GPS app for iPhone and Android allows you to track your running, jogging, walking, cycling and other fitness activities. Share your sports activities, disover new running routes and reach exercise goals. Take Runtastic out for a run and enjoy our new and improved app design and navigation.

Formats available for this App:1. Banner2. Native Banner3. Interstitial (Pre & post workout)

AD FORMATSRUNTASTIC

INTERSTITIALNATIVE BANNERBANNER

READY FOR A HEALTHIER, HAPPIER YOU?

Runtastic Balance helps you focus on nutrition and eating habits to make your weight goals a reality. Whether you want to lose weight, gain muscle mass or improve your athletic performance, Balance has nutrition plans to help you get there. Simply track your meals in your food diary using the extensive food database and get a helpful overview of your eating habits, so you can learn to make healthy decisions in the future. Discover your Balance today!

Formats available for this App:1. Native banner a. App install b. Content ad medium c. Content ad large

AD FORMATSBALANCE

NATIVE BANNER

TAKE THE BIGGEST STEP OF YOUR LIFE - A STEP FORWARD!

Track steps, calories burned & sleep - plus more with Runtastic Steps! You don’t have to do anything, the app works in the background and will help you better understand your daily movements & personal habits. Maybe it’s time you walk to work or take the stairs.

Formats available for this App:1. Interstitial (mainscreen)

AD FORMATSSTEPS

INTERSTITIAL

Facts & FiguresMOBILE ANALYTICS

Top 10 countries1. Germany2. US3. France4. Italy5. Spain6. China7. Brazil8. Japan9. Russia10. UK

ALL TIME APP DOWNLOADS

35 MILLIONNORTH AMERICA

26 MILLIONSOUTH AMERICA

2 MILLIONSOUTH AFRICA

135 MILLIONEUROPE

40 MILLIONASIA

2 MILLIONAUSTRALIA

240,000,000+ DOWNLOADS

See the userbase breakdown in age and gender demographics according to Runtastic users based in Austria

MOBILE FACTS AUSTRIA

AGE GROUP

7%

16%

25%

21%20%

11%

13-17 18-24 25-34 35-44 45-54 55+

GENDER

49% 51%

MALEUSER BASE

FEMALEUSER BASE

4 MILLION DOWNLOADS

See the platform most used by runtastic users and which activity they engage in the most

PLATFORM ACTIVITY

46%

54%

ANDROID

OTHER

iOS

2%

7%

5%

15%

72%

RUNNING

BIKING

FITNESS

WALKING

MOBILE FACTS AUSTRIA

See how active our users are

MONTHLY ACTIVE USERS ADDITIONAL FACTS (MONTHLY AVG.)

310.000

330.000

RUNASTIC CORE APP

RUNTASTIC LITE

NUMBER OF RUNS

DINSTANCE IN KM

DURATION IN MINUTES

AVERAGE PACE(MINUTES PER KM)

ALL APPS LITE

335.931

2.013.411

15.742.150

7,82

MOBILE FACTS AUSTRIA

SpecificationsDETAILED ARTWORK SPECIFICATIONS

Splash Screen / Interstitial

Our full screen ads can be devided into SplashScreen (pre workout) and Interstistial (post workout) and allow high visibility and awareness of your ad

MOBILE AD FORMATS

SPLASH SCREEN / INTERSTITIAL

Dimensions:320 x 480px(640 x 960px)

Size:Max 250kb

Format:jpg, gif, png

*Dynamic Specs:- Third party script- Tag-in-tag solutions- HTML5

YOUR ADVERT

*For Publisher Help please visit Google DoubleClick

Banner Adverts

Runtastic apps offer several ad spaces. They are optimally embedded and a classic part of mobile advertising.

MOBILE AD FORMATS

BANNER ADVERTS

Dimensions:320 x 50px(640 x 100px)

Size:Max 150kb

Format:jpg, gif, png

*Dynamic Specs:- Third party script- Tag-in-tag solutions- HTML5

YOUR ADVERT

*For Publisher Help please visit Google DoubleClick

Native Adverts

Trendy and visually attractive embedding of native ads in the runtastic advertising environment.

MOBILE AD FORMATS

NATIVE ADVERTS

Tech Specs:See next page

YOUR ADVERT

For Publisher Help please visit Google DoubleClick

Native Adverts

Herewith the details of each Native Ad variation we are able to offer.

MOBILE AD FORMATS

NATIVE ADVERT SPECS

Native App Install:

Headline: max. 40 characters

Bodytext: max. 115 characters

CTA-Button text: max. 15 characters

Image: 120x120px

Format:JPEG, GIF, PNG

Native Large:

Headline: max. 50 characters

Bodytext: max. 250 characters

CTA-Button text: max. 15 characters

Image: 800x530px

Format:JPEG, GIF, PNG

Native Medium:

Headline: max. 25 characters

Bodytext: max. 160 characters

CTA-Button text: max. 15 characters

Image: 400x265px

Format:JPEG, GIF, PNG

For Publisher Help please visit Google DoubleClick

On our website www.runtastic.com we offer several different advertising options that are a useful addition to our mobile services.

AD FORMATSDESKTOP

L-AD FIREPLACE SITE BRANDING

LEADERBOARD SKYSCRAPER CONTENT AD HALF PAGE

728x90px / 160x600px 160x600px / 1200px / 160x600px 1200x800px

728x90px 160x600px 300x250px 300x600px

Address the right people at the right time and raise awareness by using our diverse range of targeting options. With runtastic you are going to reach the people that are important to you and your business and you are able to control the performance of your ads by getting access to our standardised reporting system.

TARGETING OPTIONS

Gender

Distance (km)

Duration (hh:mm)

Language

Age

HighAll users being active more than five times a week

MediumAll users being active two to four times a week

LowAll users being active once a week

KEY VALUES

AUDIENCE SEGMENTS

H

M

L

Activity Type

ClientsWHO WE WORK WITH

We work with partners from all over the world. Regardless of wether it is small, hardly known agency or worldwide known company, we are willing to develop ad campaign concepts for every type of customer.

WHO WE WORK WITH