RTD Tea Market Trend • RTD teas are the ‘star performer’ in the beverage market with an annual average growth

rate of 7%.

• RTD teas will continue to evolve with exotic flavors and more sophisticated offerings

with health positioning.

• Lemon is by far the most popular RTD tea flavor and followed by peach on the global

level.

• A search for more exotic flavors and fruit blends has stimulated the growth of RTD tea in

recent years, with flavor innovation encompassing everything from lychee and passion

fruit to mint.

Source: Zenith Global, 2017; Arthur, 2017.

RTD Tea Absolute Volume Growth from 2011-2015 (Million Litres)

Source: Euromonitor, May 2017.

The category is expanding its appeal in countries such as Indonesia and Vietnam, and a combination of more affordable pack types and rising incomes has made RTD tea more affordable than ever before.

RTD Tea Market Trend 2018

Digestive Wellness • Inulin and Oligofructose aid in constipation and promote good bacteria in colon (Micka et

al., 2017).

• EFSA (2015) published a positive evaluation on Orafti Inulin’s effect on improving bowel

function & increasing stool frequency.

• Positive results were shown through a study in which a total intake of 12g chicory inulin

per day increases weekly stool frequency in supporting normal bowel habits and also

helps to achieve the dietary goal of adequate fibre intake.

Uni-President (Thailand) introduced the Daily Mate Healthy Tea to provide

a guilt-free experience to consumers and improve digestive system with

fiber where this unsweetened green tea is made from bitter gourd, white

kidney bean extract and L-Carnitine.

Plant-based

Fit for Fun Isotonic Ice Tea

• Inulin and Oligofructose are plant-based dietary fibers and are extracted from the roots of

the chicory plant which are natural and GMO free.

• They are often used in combination with high intensity sweeteners to create a more

balanced and sugar-like palate without any off-taste.

• Palatinose is another plant-based natural functional carbohydrates that derived from

sugar beet.

Isotonic Ice Tea with flavors: green tea and limes/black tea and citrus/

mints. Each flavour contain isomaltulose and vitamins (Vitamin C,

niacin, pantothenic acid and vitamin B6)

Pink Grapefruit: Contains real fruit juices (grapefruit/apple/lemon) and

black tea

Mints: Contains strong herbal infusion (water, peppermint leaves, balm

leaves, lemon grass, camomile blossoms, sage leaves) and lemon juice.

Green tea and limes: contains green tea infusion, lime and lemon

juices.

Protein

The Blu-Dot Protein Teas are currently available in great flavours combinations including Orange Pineapple, Blueberry Acai, Cranberry Pomegranate and cherry mango. They contain whey protein isolate as protein source and inulin as fibre enhancement.

• Whey protein has a myriad of benefits by providing high level of branched and essential

chain amino acids (Shankar & Bansal, 2013).

• According to Mordor Intelligence (2017), global production of whey protein had amounted

to 240 million MT in 2014 and is expected to increase by 3.5% annually.

• Protein consumption is no longer only for workout. Consuming adequate proteins at

breakfast can start the day with a sustained feeling of fullness for the morning (Duyff,

2017).

• It also stimulates the product innovations in weight management such as meal

replacement & slimming aids built on protein (Mintel, 2014).

• Sugar is the new fat: Sugar has replaced fat as a key consumer concern – they are

associated with obesity and diabetes. Eventualy, sugar may be associated with

inflammation.

• There is an increased number of product reformulation in reducing sugar and an increase

in marketing efforts highlighting the sugar reduction in new formulations.

• Light, unsweetened and sugar-free variants are gaining popularity (Arthur, 2017).

Sugar

Nestle Waters has launched a new range of real-brewed iced tea made from real sugar and stevia extract. The flavours include unsweetened black tea, slightly sweet black tea, slightly sweet black tea with rooibos, and slightly sweet organic green tea.

Inflammation

• Both spices ginger and cumin have good antioxidant potential (Mashhadi et al., 2016).

• Curcumin is the active chemical in turmeric root where it shown an anti-inflammatory

benefit which can translate to reduced joint pain and swelling.

• Ginger has staring potential with anti-inflammatory and anti-oxidative properties which

contains active ingredients that can reduce inflammation pathways in the body. It

showed to reduce osteoarthritis symptoms along with its anti-inflammatory properties

(Mashhadi et al., 2016).

Cinnamon Sunrise Herbal Tea is a blend of organic Vietnamese cinnamon and Fair Trade Certified red rooibos from South Africa brewed together for an unsweetened zero-calorie drink. Ginger Oasis Herbal Tea features organic Indian ginger, green rooibos, and Egyptian lemon grass that are brewed together for a spicy and unsweetened zero-calorie tea.

RTD Tea Market Examples

Digestive Wellness

Suja Organic Kombucha Berry/Peach/Ginger/Green Kombucha

Love Kombucha’s Kombucha Tea Blueberry/Ginger and lime/Ginger/ Original

ChariTea Red Iced Rooibos Tea with Passion Fruit

A good source of soluble fiber

Live Kombucha Soda Rhuberry/Ginger/Blueberry/Orang

e/Lemon/Cola/Rootbeer/

Sol-ti Rooibos Chai Coldbrew Tea

Evy Tea’s White Tea Peach & Ginger

Ginger aids the digestion

Plant-based

Cham Cold Brew Tea Flavours: Apple, hibiscus, rose hip,

raspberry and honeybush/ Chamomile, raw honey and lemon/

Mountain tea, raw honey and lemon

Numi Organic Teas Flavours: black lemon/Jasmine green/ Hibiscus red/ Aged Earl

Grey/ Classic mint

Pure Leaf A product of The Pepsi Lipton

Tea Partnership mint and pomegranate flavors

Tisane Teas Hibiscus Berry and Vanilla Chai Gold Peak Tea Latte

Teavana RTD iced teas Starbucks new releases - Pineapple Berry Blue Herbal Tea, Peach Green Tea, Passion

Tango Herbal Tea and Mango Black Tea

Protein

Nature's Best - Isopure Protein Drink Lemon Green Tea

Packed with 40g of 100% pure whey protein isolate

Green Tea Matcha Frappe Superfood Protein Shake

25g protein

Bolthouse Farms Vanilla Chai Tea Perfectly Protein Tea

7g protein per bottle

ISOPURE ZERO CARB 40g Whey Protein Isolate

X50 Protein RTD by Green Tea X50

Whey Protein Concentrate 30g of Whey Protein Concentrate

and added vitamins & minerals

Kees Protein Drinks 22g whey protein isolate

Sugar

Great Value Real Brewed Chocolate Tea Liquid Drink Enhancer

Kombucha Master Brew Tea, Kombucha Drink by KeVita, Pineapple Peach Kombucha

Kombucha Culture, Ginger Extract, Pineapple & Peach Flavor, Black Tea, Black Tea Essence, Green

Tea and Reb A (Stevia Leaf Extract)

AriZona Real Brewed Southern Style Sweet Tea

Natural Flavors and High Fructose Corn Syrup (Glucose-

Fructose Syrup)

Arizona Sun Brewed Style Iced Tea with Peach Flavor

Teh Gelas with less sugar option

Joe’s Green and black tea

Inflammation

Role Tea Features 400 mg of turmeric or cinnamon extract to help

fight inflammation

High Tea’s Cold-Brew Hemp CBD Infusion Cannabidiol Drinks

Queen of Earl/ Green Tea with Coconut/ Healing Heaven/Ancient Sage

BluePrint Organic’s Energy Tea Contains Tumeric

Tonica Fermented Tea

Steaz RTD Tea Lemon Ginger

Matcha Love® Organic Matcha Green Tea +

Ginger

References • Arthur, R. (2017). RTD Tea: A ‘star performer’ with high growth trajectory predicted to

continue. Beverage Daily.

• Zenith Global. (2017). Ready-to-drink Tea Innovation Report 2017.

• Eurominitor. (2017). RTD Tea in Asia Pacific.

• Micka, A., Siepelmeyer, A., Holz, A., Theis, S. & Schon, C. (2017). Effect of consumption of

chicory inulin on bowel function in healthy subjects with constipation: a randomized,

double-blind, placebo-controlled trial. International Journal of Food Sciences and

Nutrition, 68(1), 82-9. Doi: 10.1080/09637486.2016.1212819.

• Mordor Intelligence. (2017). Global Whey Protein Market – Growth, Trends and Forecast

(2017-2022). Industry Reports.

• Duyff, R. L. (2017). Academy of Nutrition and Dietetics Complete Food and Nutrition Guide.

Houghton Mifflin Harcourt, 373 - 84.

References • Beneonews. (2016). EFSA gives positive evaluation on 13.5 health claim for BENEO’s inulin

improving bowel function. Press.

• Mashhadi, N. S., Ghiasvand, R., Askari, G., Hariri, M., Darvishi, L. & Mofid, M. R. (2016).

Anti-Oxidative and Anti-Inflammatory Effects of Ginger in Health and Physical Activity:

Review of Current Evidence. Int J Prev Med., 4(1), s36-42.

• Beverage Industry. (2015). Honest Tea to launch three organic, zero-calorie beverages.

• EFSA. (2015). Scientific Opinion on the substantiation of a health claim related to “native

chicory inulin” and maintenance of normal defecation by increasing stool frequency

pursuant to Article 13.5 of Regulation (EC) No 1924/20061, 13(1), 3951.

• Beneo. (2013). Retrieved from https://www.beneo.com/Homepage/