“The Pause That Refreshes”

Campaign Overview

• Captured the hearts of consumers by offering a simple moment of uplifting refreshment

•Targeted young professionals in relatable situations

Coca-Cola Flash Ad

Flash Ad Overview

• Placed in typical business oriented sites one would go to during work day.

•Would ask them to interact before overtaking screen

• Call To Action would push target to the micro-site

• “Big Idea” – waking people up from mid-day boredom/stress

Coca-Cola Micro-Site

Micro-Site Overview

• The site pushes people towards two main options

• “Build Your Break”

• Allows target to create a virtual vacation within their cubicle using augmented reality

• A moment of refreshing relaxation–the same feeling received when drinking a Coke

• “Big Idea”- escapism

• “Submit Your Break”

• Target can post their idea for the perfect pause

• Winning submission receives unlimited Coke for a year for workplace

•Navigation Items

• About, Submit Break, Build Break, Rules