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Design, Business, and Innovation Steven Jacobovitz
Design Thinking, Tim Brown− IDEO believes that a solution is a better option than finding another alternative to a problem
Design, Business, and Innovation Steven Jacobovitz
Design Thinking, Tim Brown− IDEO creates ideas and questions that can take their innovations in a variety of directions
Design, Business, and Innovation Steven Jacobovitz
Design Thinking, Tim Brown− The best way to design a new product is to have a diverse group of workers that work together to
produce the finest creation
Design, Business, and Innovation Steven Jacobovitz
Design Thinking, Critical Question 1− How can we approach conflict with curiosity and openness?
− Eben Weitzman, Questions to Help Your Team Work Better Together, LinkedIn
− https://www.linkedin.com/pulse/questions-help-your-team-work-better-together-eben-weitzman
Design, Business, and Innovation Steven Jacobovitz
Design Thinking, Critical Question 2
−How do you get people to work together?
− Chana R. Schoenberger, How to Get People to Work Together, Wall Street Journal
− http://blogs.wsj.com/atwork/2012/09/07/how-to-get-people-to-work-together/
Going Deeper, Seeing Further− Enhancing customer satisfaction is crucial
Design, Business, and Innovation Steven Jacobovitz
Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further− Rethinking conventional methods is a great way to come up with new ideas for the future
Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further− Learning more about individuals will help researchers learn about the overall population
Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further− Triangulating ideas include turning skeptics into believers, involving everyone to find a common
ground connecting everybody, and having strong foundations
Design, Business, and Innovation Steven Jacobovitz
Going Deeper, Seeing Further− Companies need to be able to understand what is happening in human culture so they can adapt to
their needs
Design, Business, and Innovation Steven Jacobovitz
Ethnographic Research, Students Playing Pool− One student taking his turn in a game of pool
Design, Business, and Innovation Steven Jacobovitz
Ethnographic Research, Students Playing Pool− Three friends are playing pool
Design, Business, and Innovation Steven Jacobovitz
Ethnographic Research, Students Playing Pool− They continue to play and a crowd begins to form around them
Design, Business, and Innovation Steven Jacobovitz
Ethnographic Research, Students Playing Pool− This player is about to take his shot
Design, Business, and Innovation Steven Jacobovitz
Ethnographic Research, Students Playing Pool− Three players continue their game
Design, Business, and Innovation Steven Jacobovitz
Interviewing Humans− The main purpose of the interview is to listen and learn from the other person
Design, Business, and Innovation Steven Jacobovitz
Interviewing Humans− Stay focused and on track at all times
Design, Business, and Innovation Steven Jacobovitz
Interviewing Humans− Refrain from using yes or no questions, instead use open-ended questions
Design, Business, and Innovation Steven Jacobovitz
Interviewing Humans− Being relaxed and comfortable will help the interview progress even smoother
Design, Business, and Innovation Steven Jacobovitz
Interviewing Humans− Make sure the responses given are detailed and not vague
