RSDA2014 15 Projects

CALL FOR ENTRIES 2014/15

INTRODUCTION

I am delighted to launch the RSA Student Design Awards programme for 2014/15.

The RSA Student Design Awards (SDAs) is a global curriculum and competition that challenges emerging designers to tackle real-world social, economic and environmental issues through design thinking. Each year the SDAs work with industry partners to develop briefs that challenge design students to apply their skills to pressing issues. We also work closely with colleges and universities around the world to embed the briefs in their curricula.

The 2014/15 RSA Student Design Awards reflect exciting changes and developments at the RSA as we define a new world view that will guide the organisation into the next few years. We have termed this renewed purpose the Power to Create: the notion that by unleashing the capacity and creativity of individuals and communities to turn their ideas into reality, society will not only stand a better chance of solving our biggest problems, but will also become more fulfilled and happier in the process.

The RSA and the RSA Student Design Awards aim to lead, foster and support the Power to Create by helping people to unlock inherent creativity. We want to empower people to be capable, active participants, revealing and enabling vast resources of creative potential.

Alongside The Power to Create, the RSA has developed objectives in three areas: Design, Enterprise and Manufacturing; Education and Creativity; and Public Services and Communities. As always, the briefs that form the SDAs this year address important social, environmental and economic issues, but additionally, they draw on and relate to these three key areas of the RSAs work. To this end, our briefs this year focus on issues such as how we can design environments that foster creative thinking, how we can better embrace circular economy principles in consumer products, and how communities can make the most of their heritage, amongst many others.

Following major changes to the programme last year most notably the move to online submissions I am pleased to announce a few more updates to the scheme that I hope will make the SDAs even better:

1EarlyBirdRates: students and new graduates registering and submitting their work before midnight on 4 February 2015 (one month before the final submission deadline on 4 March) will pay a reduced entry fee of 25, instead of the standard fee of 35. This early bird rate can also be used by universities paying on behalf of their students (please contact us at [email protected] to arrange this).

2Animationbrief: in a continuing effort to widen the scope of disciplines that can actively engage with the SDAs, we are running a multimedia brief asking entrants to produce an animation to accompany an audio file of unique RSA content from our esteemed public events programme. This brief follows directly from the worldwide success of the RSA Animate and RSA Shorts series. Please note that due to the nature of this brief, there are additional entry guidelines; more information can be found within the Moving Pictures brief (see page 6).

3Workshopprogramme: All students working on the RSA Student Design Award briefs will be invited to attend a series of workshops throughout the Autumn and Winter 2014/15 to encourage the development of innovative design thinking, collaboration and tangible skills (such as how to increase commercial awareness) to increase employment prospects.

Registration for the 2014/15 programme is now open and I invite all prospective entrants to register to receive regular updates and reminders about key dates. Like last year, submissions will be taken electronically through our online platform. Specific guidelines about how to enter and pay the entry fee can be found on our website or in the Guidelines for Entry at the end of this pack.

As always, I am keen to increase engagement and participation at colleges and universities across the UK and abroad, so if you would like to find out more about having one of the team come and give a presentation at your institution, please get in touch.

Finally, I would like to announce that we will continue to mark the 90th anniversary of the RSA Student Design Awards (19242014) with a variety of events and publications throughout the rest of the year. I look forward to a fruitful 91st year with inspirational and innovative responses to the 2014/15 briefs from emerging designers around the world.

Thank you to the dedicated students, faculties and sponsors that continue to make the RSA Student Design Awards a success.

Sevra DavisManager, RSA Student Design Awards September 2014

RSA STUDENT DESIGN AWARDSCALL FOR ENTRIES 2014/15www.thersa.org/sda [email protected]

Page 3/24

01.09.2014

CONTENTS 2 INTRODUCTION 3 CONTENTS

5 CREATIVE CONDITIONS

7 MOVING PICTURES

9 WATER FOR ALL

11 THE DAILY DIET

13 HUMAN BY NATURE

15 FAIR PLAY

17 MOBILITY CITY

19 HERITAGE BY DESIGN

21 GUIDELINES & CONDITIONS FOR ENTRY ALL ENTRANTS

24 ADDITIONAL GUIDELINES & CONDITIONS FOR ENTRY MOVING PICTURES


Page 4/24

01.09.2014


Page 5/24

01.09.2014

BriefDesign and develop a vision and business case for an environment or situation that prompts and fosters creative thinking.

Challenge and scopeThis brief asks you to think about when and where people are most inspired and what are the conditions that best encourage and nurture creative thinking and innovation. You are asked to develop, design and communicate a vision that will inspire and delight, whilst also paying attention to the commercial realities of implementation.

You should anticipate how and when people are most creative, imaginative and productive this could be in a learning environment, at work, at home, in the public realm (virtual or physical), or somewhere else entirely that unleashes individual and/or collective creativity.

Creativity is a strategic tool and, together with design thinking, it has been enthusiastically embraced by business in recent years; creative thinking is no longer viewed as an add-on incurring additional costs, but rather as a valuable tool that can determine how organisations and companies are run, structured and how they do business. As such, working out how to best foster and nurture creativity is becoming increasingly imperative to improve business growth and innovation and to find solutions to a range of social, economic and environmental challenges.

You are asked to think about how creativity can be unleashed in a range of different contexts and fields, not just the traditional creative industries. Different people and professions have different ways of doing things and so we want to widen the context in which creativity is released and accepted. You may want to think about how various people can exercise and embrace creative thinking for the greatest

social benefit from school children to the teachers that teach them, from accountants to engineers, and from factory workers to office personnel. You are also encouraged to think about how creativity can benefit people in both a personal and professional context.

Your response should be built on strong human-centred research and insights, but the power of intuition should not be underestimated. Solutions from all disciplines are encouraged and welcomed, but proposals should be holistic in nature. Entrants should also bear in mind the offline and online incentives for people to inhabit, populate, acquire, or use your solution.

For the purposes of illustration, the following would all be viable responses:

a new vision for a classroom or school environment that encourages children to think creatively and learn in new ways

a design for a new public space that inspires collective creativity

a concept for a place of work that will encourage people to tackle issues differently in creative ways

an architectural or interior design solution that cultivates creativity and collaboration

a service design solution that helps people to be more innovative

a product or furniture design solution that anticipates and responds to peoples needs to work creatively

a holistic digital or online environment (such as an online forum, chat room, or video game) that stimulates imagination

a behaviour change strategy that fosters and supports acceptance of alternative ways of working

a communications campaign or social media solution

and many others are possible.

CREATIVE CONDITIONS AWARDSRBS Award of 3500 for the best design project

RBS Award of 1000 for the best business case

The judging panel may decide on more than one winner and will allocate the cash awards accordingly. RBS will also consider a possible placement for the winning student/s and may help the winning student/s to have their project prototyped; this will be decided at RBSs discretion.

In addition, all short-listed entrants will receive mentoring on their project and will be invited to the RBS Chairmans Lunch in summer 2015. More information provided overleaf.

CREATIVE CONDITIONS

Brief devised in collaboration with Russ Camplin, Design Manager, Property Portfolio Strategy and Tim Yendell, Head of RBS Choice & Design

Page 1/2

SPONSOR

How this brief will be judged

1 Social and environmental benefit 15%2 Execution 15% 3 Research 15%4 Design thinking 20%5 Commercial awareness 15%6 Magic 20%


Page 6/24

01.09.2014

CREATIVE CONDITIONS

Brief devised in collaboration with Russ Camplin, Design Manager, Property Portfolio Strategy and Tim Yendell, Head of RBS Choice & Design

Page 2/2

Judging criteriaThere are six judging criteria that your entry will be measured against.

1.EnvironmentalandsocialbenefitHow does your design benefit the environment and society?2.ResearchWhere did you go to research this issue? Whom did you speak with or interview? What questions did you ask? What did you learn?3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view?5.ExecutionWe are looking for a design that is pleasing and looks and feels well-resolved.6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights.

Submission requirements All entries must be submitted through our online entry system, accessed via sda.thersa.org. If you are unable to submit online, please contact us by email at: [email protected]

Entries should comprise the following (please note there is an upload limit of 10mb on all files submitted):

4 x A3 PDFs (portrait or landscape), describing your proposal, your insights and research, the benefits you believe your proposal will create, and possibilities of implementation and scalability

1 x A4 PDF or Word document of no more 250 words describing your Big Idea

no more than 10 scanned pages of your sketchbook or computer modelling/sketches (if applicable) illustrating your development process

business case: please write a business case for your proposal not to exceed two sides of A4. For more information on how to write a business case, visit the online toolkit, accessed via sda.thersa.org

RBS will be looking, in particular, for highly innovative and forward-thinking responses that could be adopted by employers or employees in both the short and long-term. Responses should demonstrate how the design might be implemented and applied in the future, with reference to research. The ingenuity of the solution will be a key factor when reviewing the entries.

Commercial awareness workshopsAll entrants working on this brief will be invited to attend a workshop about how to develop and refine their commercial awareness skills, including how to develop a business plan, at an RBS office. These workshops will provide an opportunity for participating students to learn important skills that will be relevant for their responses to this brief and for their larger skill set. The workshops will be held during October and November 2014 and will be organised regionally to allow as many students as possible to attend. The locations are likely to be London and Edinburgh. Further information and confirmation of the dates for each region can be found on the RSA Student Design Awards website in coming weeks.

MentoringAll short-listed entrants on this brief will be invited to a mentoring session with a designated mentor. The mentors will be matched to entrants based on the theme of their project. The mentors will help short-listed entrants develop their projects and prepare for interview, where possible.

RBS Chairmans LunchAll short-listed students on this brief will be invited to attend a lunch and reception to celebrate their work at a major RBS office in London. This event is an opportunity for entrants to talk about their project with an informed and interested audience, which will included members of the RBS Executive Team and the Chairman of RBS. In addition, design industry representatives will be in attendance and students are encouraged to find out about professional opportunities in a range of businesses.

Key dates

1 September 2014 Briefs launch and pre-registration opens

5 January 2015Registration and submission opens

4 February 2015Deadline for Early Bird submissions

4 March 2015Deadline for online registration and submission

16 March 2015Judging begins

20 May 2015Winners announced

Sponsor informationRBS is recognised as a pioneer in providing choice to its employees in the way they work. Their Choice Programme has evolved over a number of years to explore, develop and deliver a flexible approach to how and where people work and their working environment. This brings benefits for both the individual in terms of work life balance and the business through effective use of property resources.

This is the third year that RBS has been involved in the RSA Student Design Awards and our aim is to encourage and support as many students as possible in their design studies to prepare them for their careers in a professional design environment.


Page 7/24

01.09.2014

BriefConceive and produce an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content.

Challenge and scopeThe RSA is an enlightenment organisation committed to finding innovative practical solutions to todays social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between todays reality and peoples hopes for a better world.

As part of this mission, RSA Animate was developed and became an unprecedented success. The series combines complex ideas with the animation genius of Andrew Park from Cognitive Media. On the back of this success RSA Shorts was born.

RSA Shorts provides a snapshot of a big idea, blending voices from the RSA Public Events programme and the creative talents of illustrators and animators from around the world. It responds to the ever-increasing need for new ideas and inspiration in our busy lives and acts as a jolt of mental espresso that will awaken the curiosity in all of us.

In exactly the same way as the RSA Shorts, the audio files for this brief are taken from the RSA Public Events Programme. Were looking to you to create an inspiring animation that will elaborate on and evolve the words of the speaker. In order to develop the speakers ideas further, we would advise that you carry out broad research around the topic.

Entries will be judged according to the innovative way in which the audio content is interpreted. Technical skill will be taken into consideration, but what we really value is the originality and creativity with which

you communicate world-changing ideas and concepts. Your work has the potential to be viewed by thousands of intelligent, engaged and passionate RSA followers worldwide.

When considering and producing your animation, please bear in mind the following points:

you must use one of the two selected audio clips and you may not re-order the content or further edit the transcript in order to suit your work

your final submission must be the full length of the audio clip (1:00 minute)

your submission should combine clarity with attention to detail and wit, aiming to make the content come alive and introduce a new audience to the RSA and its renowned lecture and public events programme

The two audio files to choose from are:

File A: Curiosity Why Our Future Depends On It by Ian Leslie Originally recorded on 5 June 2014, edited highlights available here: www.thersa.org/events/video/vision-videos/ian-leslie-curiosity (excerpt length: 1:00 minute)The rewards of curiosity have never been higher, yet it remains misunderstood and undervalued.

Drawing on the latest research into this fundamental human trait, author Ian Leslie looks at what feeds curiosity and what starves it, and reveals that curiosity is not a gift, but a habit that parents, schools, workplaces and individuals need to nurture if it is to thrive.

MOVING PICTURES AWARDS2 x The Patricia Tindale Legacy Award of 1000

RSA Staff Choice Award of 500

In addition to the cash awards, the winning (and possibly the short-listed) animations will be featured on the RSAs YouTube channel. The winning and commended entrants will be added to the pool of the RSAs animators and may be commissioned for further work. Please note that the above opportunities are at the RSAs discretion.

The RSA Staff Choice Award will be awarded to the short-listed entry responding to either audio file with the most votes from RSA staff following a staff screening in Spring 2015.

Please note that the judging panel may decide on more than one winner for each audio and will allocate the award/s accordingly.

MOVING PICTURESBrief devised in collaboration with Sarah Wishart and Alex Francis in the RSA Public Events team

Page 1/3

SPONSOR


1 Social benefit 15 %2 Execution 15 % 3 Research 20 %4 Design thinking 20 %5 Magic 30 %

The Patricia Tindale Legacy to the RSA


Page 8/24

01.09.2014

DownloadCuriosity Why Our Future Depends On It audio file (2.6gb)Curiosity Why Our Future Depends On It transcript PDF file (1gb)

File B: Design and Society by Alice Rawsthorn (excerpt length: 1:00 minute)(Originally recorded on 18 March 2013, edited highlights available here): www.thersa.org/events/video/vision-videos/design-and-society

Design is one of the most powerful forces in our lives. It is so ubiquitous that it determines how we feel and what we do, often without our noticing. When deployed wisely, it can bring us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, even dangerous. Given this ubiquity and power, designers have a duty to address their social responsibilities.

In the inaugural RSA Tindale Lecture, leading design critic Alice Rawsthorn explores how designers are rising to the challenge of fulfilling their public duty by collaborating with specialists from other disciplines to address some of our most pressing environmental, technological and social challenges - and to improve the quality of daily life for everyone.

DownloadDesign and Society audio file (2.6gb)Design and Society PDF file (1gb)

Judging criteriaThere are five judging criteria that your entry will be measured against.

1.SocialbenefitHow does your animation benefit society by increasing accessibility and clarifying the content?2.ResearchWhat research went into your animation? Does your submission make clever use of existing material or knowledge around the issue? Your sketchbook and storyboards will be used to judge this criterion.

3.DesignthinkingWe want to know about the thought processes and insights that led you to develop your animation. What journey did you go through to arrive at the final result? Your sketchbook and storyboards will be used to judge this criterion. 4.ExecutionWe are looking for an animation that is technically well-crafted and presented to the best of your ability.5.MagicWe are looking for a bit of magic an animation that is delightful and clever, making best use of the content.

Submission requirements All entries must be submitted through our online entry system, accessed via sda.thersa. org. If you are unable to submit online, please contact us by email at: [email protected]

Entries should comprise the following:

1 animation file in an appropriate format (.avi, .mpg, .mpeg, .mov, .mp4, .wmv)


No more than 10 scanned pages of your sketchbook/storyboards illustrating your development process

Sponsor informationThe RSA Events programme is host to a range of world-changing talks, debates, and film screenings, all made available for free, for everyone. You can book to attend RSA Events for free, and you can also listen to or watch our events live online. Find out about RSA Events coming up by following @rsaevents on twitter or visiting: www.thersa.org/events

The Patricia Tindale Legacy Award is an annual award administered through the RSA Student Design Awards programme to celebrate and honour the memory of the late Patricia Tindale, the first and final Chief Architect at the Department of the Environment. For more information on the Patricia Tindale Legacy to the RSA, please visit:

www.thersa.org/fellowship/journal/archive/spring-2013/news/legacy-patricia-randall-tindale-19262011

Key dates







MOVING PICTURESBrief devised in collaboration with Sarah Wishart and Alex Francis in the RSA Public Events team

Page 2/2


Page 9/24

01.09.2014

BriefLighten the burden of water collection for women in the developing world.

Challenge and scopeThe collection of water forms a significant part of the daily routine for most people in developing countries. According to the United Nations, Sub-Saharan Africa alone spends 40 billion hours a year collecting water (this equates to the entire annual workforce of France), and it is largely women who bear this responsibility. This collected water is used for not only drinking, but many basic everyday tasks including household cleaning, laundry, personal hygiene, growing crops, preparing food, caring for livestock, etc. This brief asks you to design a way to reduce the amount of time and effort women spend collecting water in developing countries.

Your response might be a new brand, product, service or even an entirely new business model.For the purposes of illustration only, the following would all be viable responses:

a service solution such as a scheme that encourages and eases collecting water for others in a local community. How might people be encouraged to collect for others? How might communities share the load? In areas where currency is little-used, how could such behaviour be rewarded?

a system approach such as a community-built water refill station. How might people obtain water? How might it be sustainably built and maintained? How would it fit within the local cultural environment?

a product/pack design that facilitates water rationing. How might low-income consumers get more out of the little water they have? How might it ease the task of carrying water for particular uses?

a new brand interpretation taking an existing Unilever brand and re-imagining it for increased water efficiency

a behaviour change proposal that reduces water consumption. What are the different scenarios of water use? What opportunities are there for conserving water? How might the collection frequency be reduced?


Understanding the issueWe are living in a world where temperatures are rising, water scarcity is increasing, energy is ever more expensive, food supplies are uncertain and the gap between the rich and poor is expanding.

With the global population increasing by around 200,000 people per day, the impact of those day-to-day water related tasks is expected to grow. With more families to keep clean, hydrated and nourished, the rapid increase in water scarcity will amplify the value of the daily water that a family endeavours to collect. It is estimated that in just 6 years, two-thirds of the worlds population will be living in water stressed conditions, with an estimated 1.8 billion people living in absolute water scarcity by 2025. How can design help families to realise the increasing value of water and use it cleverly to stretch even further?

WATER FOR ALL AWARD Unilever Award of 1500 The cash award is intended to support the development of the proposed solution. Unilever will endeavour to help the winning entrant/s access experts to gain advice and support on developing their project. Unilever will also consider a possible placement for the winning entrant/s and may help the winning entrant/s to have their project prototyped; this will be decided at Unilevers discretion.

Please note that the judging panel may decide on more than one winner and will allocate the award accordingly.

WATER FOR ALL Brief devised in collaboration with Neil Smith, Design Partner, Unilever Home Care

Page 1/2

SPONSOR


1 Social and environmental benefit 20%2 Research 10% 3 Design thinking 10%4 Commercial awareness 25%5 Execution 15%6 Magic 20%


Page 10/24

01.09.2014

Judging CriteriaThere are six judging criteria that your entry will be measured against.

1.SocialandenvironmentalbenefitHow does your design benefit society and the environment?2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn?3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view?5.ExecutionWe are looking for a design that is pleasing and looks and feels well-resolved.6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights.



4 x A3 PDFs (portrait or landscape), describing your proposal, your insights and research, the benefits you believe it will create, and possibilities of implementation and scalability


No more than 10 scanned pages of your sketchbook or computer modelling/sketches (if applicable) illustrating your development process

Optional: films, animations or other moving image media to further support your proposal

Key dates







Sponsor informationEvery day, people reach for Unilever products. In fact, 150 million times a day, someone somewhere chooses a Unilever product. However, with scale comes responsibility. So were developing new ways of doing business through which we can minimise our environmental impact and improve health and hygiene for communities. This is a huge challenge, but thats why Unilever is pursuing the concept of a circular economy. A circular economy presents the biggest opportunity we have to make a real difference; however, to do this we need designers who can re-think products or services that make this a reality. To this end, building on the strength of the Unilever brand and thinking about our Five Levers for Change, were asking you to re-think how Unilever might lighten the burden of water collection for women in the developing world by providing relevant and desirable products or services.

Unilever is working to create a better future every day, with brands and services that help people feel good, look good and get more out of life. Our priority is to our consumers and we aim to help more than a billion people improve their health by 2020, through access to safe drinking water, better sanitation and improved hygiene. Another key priority is to develop wider solutions to help halve our consumers water impact at home. How might design give a helping hand to low-income consumers trying to reduce their water use and better meet their basic water needs?

WATER FOR ALL Brief devised in collaboration with Neil Smith, Design Partner, Unilever Home Care

Page 2/2


Page 11/24

01.09.2014

BriefDesign a way to make healthy eating appealing to young people.

Challenge and scopePoor diets are a major issue affecting young people across the UK with millions of people eating over the recommended daily amounts of sugar, saturated fat, salt and calories and not enough portions of fruit and vegetables. More than 1 in 3 children aged 1115 years are overweight or obese and obesity levels have tripled in 15 year-olds over the last ten years. Eating poorly and being overweight as a young person predisposes people to numerous health problems, including diabetes, cardiovascular disease and mental health disorders. Eating well can prevent these problems. The specific actions we want to encourage young people to do are:

replace an unhealthy meal with one that is lower in sugar, fat and salt

eat more portions of vegetables drink fewer sugary drinks, replacing these with water or sugar free options

Types of solutionsThere are many marketing campaigns teaching people of the dangers of eating badly and showing them how to eat better, but these have limitations. Behavioural economists have shown that awareness of the right actions doesnt necessarily convert into changed behaviour. For example, a survey showed 85% of people know we should eat five portions of fruit and vegetables a day, but only 47% reported eating five or more portions of fruit and vegetables on the day before.

Our behaviour is profoundly influenced by what our friends are doing, the way the environment around us is designed and options that are more prominent, cheap or convenient. Equally, behaviour change solutions that are imposed on

people are often less popular and successful than those which the user finds genuinely appealing and willingly choses.

This brief is therefore not about educating people about the importance of eating more healthy, but rather about exploring approaches and designing solutions that practically help people make better eating choices or make better choices more appealing.

This could mean, for example, that people on the move have options other than motorway greasy spoons; that healthier snacks are made as appealing as crisps and chocolate; or that the offering in school canteens is dramatically rethought. It is important to remember that changing lifestyle patterns is difficult, disruptive and slow and often requires incentives. Solutions that show a real empathy with the decisions young people are making on a daily basis will be rewarded.

It is important to remember that personal choice, value for money, convenience, and a desire for filling food are very prevalent in young people and therefore any solution must accommodate these as well as encourage healthy eating. You might ask yourself: how can healthy eating be made cool?

For the purposes of illustration only, viable responses could include:

a new or re-imagined consumer brand and/or product

a service which facilitates healthy eating a redesigned building or public space that encourages healthy food choices

a digital tool which encourages better choices


THE DAILY DIET AWARDPaid internship at Waitrose in the graphic design team

Mentoring sessions at We Are What We Do

RSA Fellows Award of 1250

For full details of the Awards, please see page 2.

Please note that the judging panel may decide on more than one winner and will allocate theaward/s accordingly.

THE DAILY DIET Brief developed and devised in collaboration with We Are What We Do

Page 1/2

SPONSOR COLLABORATOR


1 Social benefit 15%2 Execution 20% 3 Research 15%4 Design thinking 20%5 Commercial awareness 10%6 Magic 20%


Page 12/24

01.09.2014


1.SocialBenefitHow does your design tackle the issue?2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn?3.DesignThinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialAwarenessDoes your design make sense from a financial point of view?5.ExecutionWe are looking for a design that is pleasing and looks and feels well-resolved.6. MagicWe are looking for a bit of magic a surprising or lateral design solution that delights.







Please note: your submissions must not have your name, university or other identifying marks on them to ensure that work is judged fairly. If any entries do contain entrant, college or tutor names, we will contact you and ask you to re-submit your work without these, or remove them ourselves.

Awards

Paid internship at Waitrose in the graphic design teamRemuneration:2,500Duration:12weeksLocation:WaitroseHeadquarters,Bracknell,Berkshire

The winning entrant will have the opportunity to work in the small but highly productive graphic design studio at the business headquarters in Bracknell, Berkshire. The placement will provide real working experience and the student can expect to complete more than one piece of published work. This will involve taking the brief, presenting their own creative work and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity and more.

Mentoring sessions at We Are What We Do Duration:Monthly2hoursessions,forupto4monthsLocation:WeAreWhatWeDooffices,Farringdon,London

The winning entrant/s will have the opportunity to attend a series of mentoring sessions with We Are What We Do, specialists in product design for social change. The student/s will meet various members of the team, including experts in product and service design, digital development, social impact measurement, business planning, branding and communications. They will gain insights into product and service development processes, be promoted via We Are What We Dos networks and benefit from one-to-one advice on how to develop their winning idea.

RSA Fellows Award of 1250Please note that the judging panel may decide on more than one winner and will allocate theaward/s accordingly.

Sponsor informationThis brief is sponsored by Waitrose and was devised in collaboration with We Are What We Do.

Waitrose is the food retailing arm of the John Lewis Partnership, and has over 170 branches throughout England, Scotland, and Wales. Waitrose values the role of good design when communicating with its customers. We Are What We Do, is a not-for-profit organisation with 10 years experience designing products and services for social change. They aim to shift the everyday behaviours of individuals and tackle major social, environmental and health issues.

They create useful and desirable consumer products and services designed to facilitate positive choices, having a major, sustainable impact on the issues they address.

They are based in London, with an office in San Francisco, and work on projects locally and all over the world. For more information see wearewhatwedo.org

Key dates







THE DAILY DIET Brief developed and devised in collaboration with We Are What We Do Page 2/2


Page 13/24

01.09.2014

BriefDesign a means of encouraging people to care for their own human microbiome (the community of beneficial microbes that live inside our bodies).

Challenge and ScopeOur body is a community containing many trillions of useful microbes which all work together to keep us healthy (forming, feeding and defending us). We are an ecosystem in the same way as a rainforest is. How does our microbiome work? What happens when it goes out of balance? How can we help to keep it in balance? How can we apply these lessons to the planet we live on as well as the world within us?

In our bodies bacterial cells outnumber our cells 10:1. We are not individuals; we are ecosystems. Popular understanding that microbes cause illness is changing. We need them. They regulate our bodies, help prevent diseases and disorders, and even affect mood and personality. These new biomedical discoveries could influence how we look at health, nutrition, medicines and our lifestyle decisions in the future.

Examples of how to look after your microbiome include:

nutrition and a balanced diet - what you eat affects your microbe communities too

probiotics, prebiotics and synbiotics - microbe-rich foods which could help our microbiome

wellbeing get enough sleep, keep calm, dont get stressed

exercise take in oxygen, burn off calories interact with the outside: the environment is full of microbes, most of which are good for you

This brief asks you to think about the future of the planet, the future of human health, how

these are intertwined and consequently, how we can best nurture our own microbiomes for optimum health and sustainability.


services and/or systems that help people take care of their microbe community

a campaign to change peoples perception about microbes

products that promote a healthy microbiome diet (eg pro and prebiotics, fermented foods etc)

creating good microbe friendly spaces or environments

a game that encourages outdoor activities and healthy eating

explore scenarios that imagine the future of health


HUMAN BY NATURE AWARDPaid internship at the Eden Project

Exhibition piece in the Human Microbiome exhibition at the Eden Project

For full details of the Awards, please see page 2.


HUMAN BY NATURE Brief devised in collaboration with Celine Holman, Project Manager for The Human Microbiome at the Eden Project and Dr. Jo Elworthy, Director of Interpretation at the Eden Project. Page 1/2

SPONSORS




Page 14/24

01.09.2014


1.SocialandenvironmentalbenefitHow does your design benefit the environment and society? 2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn? 3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view? 5.ExecutionWe are looking for a design that is pleasing, looks and feels well-resolved, and relates to the target audience . We promote inclusion and access and reaching the disengaged as well as the engaged6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights. We like to provoke curiosity.





no more than 10 scanned pages of your sketchbook or computer modelling/sketches

(if applicable) illustrating your development process

Awards

Paid internship at the Eden Project Remuneration:2,500Duration:12weeksLocation:StAustell,Cornwall

Eden encourages people to work with nature and each other, aiming to help create robust, healthy societies that can cope in an evolving world and change it for the better. We start by reconnecting audiences with nature, immersing them in global ecosystems. Until now, one vital ecosystem was missing: our own. The Human Microbiome will take people inside the body to meet the community that nurtures them.

The Eden Project is owned by the Eden Trust, registered charity no. 1093070.

Exhibition piece in the Human Microbiome exhibition The Eden Project is launching a permanent exhibition on the human microbiome in April 2015.

The exhibition, supported by family-focused events, web and formal education programmes, will explore the unfolding story of the human microbiome providing new ways of understanding and linking human health and planetary health in a rapidly-changing world. This exhibition is supported by the Wellcome Trust.

One or more design solutions will be selected from the short-listed entries to be included in the exhibition at the Eden Project for three to five years.


Sponsor informationThe Eden Project, an educational charity and social enterprise, creates gardens, exhibitions, events and projects that explore how people can work together and with nature to change

things for the better. Our mission: when the rules of a successful future are not known we use imagination and enterprise to find new solutions. We create memorable experiences that lead people to care about each other and the natural world and do transformational projects around environment, society and climate, to show what people working with nature can achieve.

Eden was built in a 50m deep, disused china clay pit as a symbol of regeneration. This living laboratory, with a million visitors a year and over 3 million online, celebrates our relationship with our global environment and showcases the art of the possible. Two covered Biomes, housing wild landscapes, crops and stories from Rainforest and Mediterranean regions, act as a back drop to our Outdoor Biome. Our Education Exhibitions Centre, the Core, consolidates the story: of life cycles, resources and ecosystem services, the need for balance, challenges and solutions.

Exhibits, events and education programmes are designed to reach all ages, abilities and interest groups, not only those committed to the environment. Eden also works on a range of projects: improving environments, working with communities, addressing climate issues... exploring ways to make change happen.

Details on destination and projects on www.edenproject.com

Key dates

1 September 2014 Briefs launch and pre-registration opens 5 January 2015 Registration and submission opens

4 February 2015 Deadline for Early Bird submissions

4 March 2015 Deadline for online registration and submission

16 March 2015 Judging begins

20 May 2015 Winners announced

HUMAN BY NATURE Brief devised in collaboration with Celine Holman, Project Manager for The Human Microbiome at the Eden Project and Dr. Jo Elworthy, Director of Interpretation at the Eden Project. Page 2/2


Page 15/24

01.09.2014

BriefDesign or re-design a consumer toy and its product packaging to minimise waste and environmental impact.

Challenge and scopeToys are an important part of a childs development: stimulating imagination and creativity, supporting learning and education, and providing opportunities for play and fun. In addition, toys can be a powerful tool for parents and schools to engage with children and promote learning in particular skill areas. However, toys are often rendered obsolete very quickly due to changing attitudes, needs and desires and as a result, toys and toy packaging are one of the worst offenders when it comes to waste going to landfill.

Approximately 3 million tonnes of rubbish will be created by households in Britain at Christmas and for every one tonne of rubbish produced by householders, a further 15 tonnes has been created through manufacturing of the goods and extraction of raw materials. Of this waste, an estimated 800,000 tonnes is created by toy packaging alone.1

Consumer packaging, however, fulfils some very useful functions, most notably the physical protection of goods; brand identity and promotion; storage; display and advertising at the point of sale; provision of product information; meeting safety requirements, and even social ritual (eg giving wrapped or packaged gifts). Despite all of these attributes, however, consumer packaging is, for the most part, designed to be thrown away once the product it contains is removed.

This brief asks you to think about how you might holistically design or re-design a toy and its packaging for minimum waste rather than simply modifying what exists already. You are asked to think innovatively about reinventing

the toy itself, together with its packaging, to create a new play experience, whilst keeping in mind that toys and toy packaging must attract children, parents, and educators so that they are purchased and used in the first place.

Much research has been done about the role of toys and play in child development and skills, but broadly speaking, toys that are more successful in developing skills fulfil the following characteristics:

they stimulate imagination and enhance intellectual, social, emotional, and/or physical development

they are flexible and open there is more than one way to play with the toy

they promote interaction and encourage collaboration or conversation

With these characteristics in mind, you may want to think about the role of toy packaging in child development and how packaging can complement and enrich the experience of the toy.

You should think about how the toy and its packaging will appeal to children and parents, as well as how the toy might help educate children, maintain their interest and enjoyment and develop a range of skills, such as hand-eye coordination. You may even want to consider how re-designing a toy and its packaging for minimum waste will teach children early on about the circular economy, waste and sustainability principles.

For the purposes of illustration only, the following would all be viable responses:

a toy and associated packaging that uses only recycled materials and/or reduces energy consumption in the production process

a way of re-purposing packaging to become part of the toy itself

FAIR PLAY AWARDSPaid internship at Springetts Brand Consultants

Natracare Award of 1000 For full details of the Awards, please see page 2.


FAIR PLAY Page 1/2

SPONSORS




Page 16/24

01.09.2014

a toy that promotes reuse and retention toy packaging that can be easily returned to the product manufacture for recycling or re-use

a toy and packaging that grows with a childs changing needs and desires


Please keep in mind that your submission should detail the packaging design, including:

positioning of the company/brand logo material production and specification photographs or renderings of models and prototypes

an indication of cost

And finally, toys and packaging must be safe to use and handle, especially by young children.


1.SocialenvironmentalandbenefitHow does your design benefit the environment and society?2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn?3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view?5.ExecutionWe are looking for a design that is pleasing and looks and feels well-resolved.6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights.







Awards

Paid internship at Springetts Brand ConsultantsRemuneration:2500Duration:12weeksLocation:CentralLondonSpringetts Brand Consultants are an independent UK-based, international design consultancy working on brands across many categories, from the large and global to the small and local. The winning student will have the opportunity to work on a range of live projects in the office, from brand creation and the development of brand strategies to maintaining the saliency of familiar household names.

Natracare Award of 1000

Please note that the judging panel may decide on more than one winner and will allocate the award/s accordingly.

Key dates






Sponsor informationSpringetts is one of Britains foremost design and brand development consultancies. For over 25 years, Springetts has helped countless clients develop their brands, from corporate to product, global to local, from long established to new. From its earliest days, Springetts has had an idiosyncratic approach to recruitment and the consultancy only employs new graduates. Through involvement in branding, packaging, corporate identity and print Springetts aims to give the latest recruits a taste of these different disciplines. The result is a company of 43 switched on people (who also know how to switch off!) who are grounded with design and creative qualifications - then trained and developed through the marketing and business management guidance we provide.

Natracare stands for more than just organic and natural products. We are an award winning, ethical company committed to offering organic and natural solutions for personal health care that leave a soft footprint on the earth out of respect for our future generations. Natracares vision is to develop as a worldwide symbol for quality, innovation and ethics; available to all women as the natural choice for maintaining a healthy lifestyle and preserving our environment.

FAIR PLAY Page 2/2

FOOTNOTES1 www.sourcewire.com/news/35621/uk-to-send-tonnes- of-toy-packaging-waste-to-landfill#.U-yM9xBezKc


Page 17/24

01.09.2014

BriefDesign or re-design a mode of public transport to improve the experience of people with disabilities that will, in turn, improve the experience for all.

Challenge and ScopeMobility and transport affect all of our lives on a daily basis, whether we walk, cycle, drive, fly, or ride buses or trains. We all use transport for every aspect of life, such as commuting to work, meeting friends, going to and from the shops, going to and from recreational activities, and going on holiday. For these reasons, transport should be easy for everyone to use with the least amount of stress, confusion and hassle. This brief, therefore, asks you to think about how the experience of moving around the city can be improved for people with disabilities with a view to improving the experience for everyone.

Improving peoples mobility and access to transport is inherently linked to economic development because it affects peoples access to learning and/or employment opportunities. People with disabilities are often isolated because of a lack of accessible transport, which in turn affects their livelihood and wellbeing.

As major towns and cities have developed and grown over time, the need for better transport facilities has grown too. Often these facilities have grown organically, and, as a result, different modes of transport that serve the needs of a variety of users have not consistently been achieved. The variety of modern transport offers many benefits, but many people are excluded or intimidated by these modes because they dont appropriately cater for their needs and capabilities. The challenge is to find a way to redesign transport modes for those normally excluded or discounted, and provide greater access.

There are many reasons why people with disabilities no matter of what kind or to what degree might find public transport and mobility in the city generally problematic or intimidating. Often, it is as simple as a need for good, legible signage that will work for people with visual impairments, or automatic doors that help people who might not be able-bodied, or enough seating for people who cant stand for long periods of time. Sometimes, the problems are more complex and subtle, for people who find public places intimidating or are easily disorientated. In thinking about your response to this brief, you should think about the range of spaces, encounters, and feelings that form our experience of moving around the urban environment.

It is especially important to remember that low-cost improvements to vehicles, transport infrastructure and even driver practices, where applicable, can have a big impact on improving accessibility and use for people with disabilities. Urban citizens and passengers with disabilities will benefit greatly from the removal of barriers to transport, increasing their mobility, but more importantly, those without disabilities will often find that minor improvements to the transport system can improve their overall transport experience as well.

For the purposes of illustration only, the following would all be viable responses:

a new wayfinding or signage system that makes it easier for people with visual impairments or learning difficulties to understand

a new or redesigned mode of public transport that makes it easier and more comfortable for people with invisible physical and/or mental impairments to make use of it

a new vehicular design that makes travel easier for people with limited physical movement

MOBILITY CITY AWARDS Paid internship at Priestmangoode

RSA Fellows Award of 1500 For full details of the Awards, please see page 2.

Please note that the judging panel may decide on more than one winner and will allocate the award accordingly. In addition, the jury may award commendations.

MOBILITY CITY Page 1/2

SPONSOR




Page 18/24

01.09.2014

a service design proposal for transport providers to make transport more accessible to a range of users

an accessory that will improve the transport experience for people with disabilities

a system that makes it easier to share private transport, in turn making it easier for a range of users

a redesigned space, for example a platform, concourse, lounge or waiting room

a scenario of how smart and assistive technologies can improve accessibility or enjoyment of transport

an app that helps people with disabilities find the travel experience for them

and many more are possible.


1.SocialandenvironmentalbenefitHow does your design benefit the environment and society? 2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn? 3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view? 5.ExecutionWe are looking for a design that is pleasing, looks and feels well-resolved, and relates to the target audience . We promote inclusion and access and reaching the disengaged as well as the engaged6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights. We like to provoke curiosity.





No more than 10 scanned pages of your sketchbook or computer modelling/ sketches (if applicable) illustrating your development process


Key dates






Awards

Paid internship at Priestmangoode Renumeration: 1,750 Duration: 8 weeks Location: Central London Priestmangoode is the leading global travel and transport design consultancy. The winning student will be paid directly by Priestmangoode at the start of the internship. The winning student will work on a range of projects, from aviation to transport design.

RSA Fellows Award of 1500

Please note that the judging panel may decide on more than one winner and will allocate the award accordingly. In addition, the jury may award commendations.

Sponsor informationPriestmangoode is the leading global travel and transport design consultancy. We believe in using intelligent design solutions to transform businesses. Over the last 25 years, our award-winning designs have cemented our reputation as a visionary and innovative leader in user- and passenger-focused design. We believe in the value of design to make things better and more efficient, both to use as well as to manufacture, run and maintain. For more information, please see www.priestmangoode.com

MOBILITY CITY Page 2/2


Page 19/24

01.09.2014

BriefDesign a way for people and communities to better connect to and celebrate heritage.

Challenge and scopeThis brief asks you to think about what would encourage people to take greater interest in heritage and how it contributes to individual and collective livelihoods and wellbeing, as well as place-making.

Heritage is most often referenced in built environment terms, subsumed into the more visible and visual arts and culture portfolio, 1 but this brief asks you think about heritage in the broadest terms, from our own personal heritage ancestry and culture to our collective heritage as a society, including the places in which we live.

The brief is founded on recent research that the RSA has developed together with the Heritage Lottery Fund, culminating in the Heritage Exchange conference in July 2014. The RSAs research sought to understand the role of heritage in successful place-making and how society might begin to close the gap between the potential and the reality of engaging with our heritage.

In their conference paper for Heritage Exchange, Matthew Taylor and Clare Devaney refer to heritage as follows: Heritageincontemporary,inclusiveusagehascometomeananythingcreatedinthepastthathelpsus,collectivelyorindividually,tounderstandthepresent,andcreatea(better)future.Itisafluidandlivingconcept,andalwaysintheprocessofbeingcreated.2

In approaching this brief, you may want to think about the following:

What excites people about heritage and what would make people connect better with it?

How might technology help us better connect to our heritage? Think about initiatives such as Historypin

What role can heritage play in education, conservation and environmental issues?

What is the role of individuals, communities, and government in preserving, celebrating and promoting our heritage?

Design students and graduates of all disciplines are encouraged to take part. Entrants are urged to think creatively about how a better understanding of heritage might contribute to business innovation, policy-making and new attitudes.


a design for a new public space or public building that uses the heritage of the built environment and/or the community as its source of inspiration

a museum or gallery exhibition that displays heritage connections in new and exciting ways

a game physical or virtual that helps people better understand and connect to their heritage: the heritage of place, community, culture, etc.

a service or system that gives people greater access, and therefore understanding, to their heritage, such as a digital archive

an urban design solution rooted in a locality that takes best advantage of a communities heritage assets


HERITAGE BY DESIGN AWARDSPaid internship at Green Room

The Patricia Tindale Legacy Award of 1000 Paid internship at Green Room Renumeration: 1,500 Duration: 8 weeks Location: Amsterdam or Birmingham

Please note that the judging panel may decide on more than one winner and will allocate the awards accordingly. In addition, the jury may award commendations.

HERITAGE BY DESIGN Page 1/2

SPONSORS




Page 20/24

01.09.2014


1.SocialandenvironmentalbenefitHow does your design benefit the environment and society?2.ResearchWhere did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn?3.DesignthinkingWe want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4.CommercialawarenessDoes your design make sense from a financial point of view?5.ExecutionWe are looking for a design that is pleasing and looks and feels well-resolved.6.MagicWe are looking for a bit of magic a surprising or lateral design solution that delights.






optional: films, animations or other moving image media to further support your proposal

Key dates







Sponsor informationGreen Room is one of Europes leading experiential creative practices, specialising in retail interiors, retail guidelines, windows, pop-ups, shop-in-shops, digital installations, workspaces, events and exhibitions. Our emphasis is on creating immersive experiences: we know how to use creativity and insight to develop big ideas, tell brand stories and make customers feel engaged, inspired and motivated to buy.

The Patricia Tindale Legacy Award is an annual award administered through the RSA Student Design Awards programme to celebrate and honour the memory of the late Patricia Tindale, the first and final Chief Architect at the Department of the Environment. For more information on the Patricia Tindale Legacy to the RSA, please visit: www.thersa.org/fellowship/journal/archive/spring-2013/news/legacy-patricia-randall-tindale-19262011

FOOTNOTES1 A Place for Heritage: A conference paper by Matthew Taylor and Clare Devaney, RSA. July 2014 (p. 5)

2 A Place for Heritage: A conference paper by Matthew Taylor and Clare Devaney, RSA. July 2014 (p. 6)


Page 21/24

01.09.2014

GUIDELINES & CONDITIONS FOR ENTRYALL STUDENTS

EligibilityThe competition is open to current students and new graduates from anywhere in the world.

1 Candidates may be undergraduate or postgraduate engaged on courses at a college or university, or those who graduated no earlier than March 2014

2 Work expressly carried out in response to RSA Student Design Awards 2014/15 only may be submitted; existing project work is not acceptable

3 Candidates who are contracted to work for a company after graduation may not be eligible for some internships

Individual and team entriesSubmissions are accepted from both individuals and teams. Some projects may be more suited to teamwork than others. There is no set number of people that can be part of a team, but generally team entries comprise two or three people.

Entries from countries other than the UKWe welcome entries from candidates outside the UK but additional funding is not available to pay for travel and accommodation costs where they are short-listed for interview. We will pay up to the amount of 60.00 (inclusive of VAT) for short-listed entrants to come to the RSA in London for interview. Where travel to London is not possible for short-listed students, we will arrange interviews by video conference.

SubmissionsAll entries must be submitted through our online entry system (see www.thersa.org.uk/sda). If you are unable to submit online, please contact us via e-mail to discuss other options at [email protected]

For all briefs, EXCEPT the Moving Pictures brief, the submission requirements are:



10 x scanned pages of your sketchbook or computer modelling/sketches (if applicable) illustrating your development process

For the 2014/15 Creative Conditions brief ONLY: you must also submit a business case in addition to the above. The business case should not exceed two sides of an A4 and may include diagrams and/or charts as appropriate. This can be submitted as a PDF or a Word document

For details on the submission requirements for the Moving Pictures brief, please see the Additional Eligibility and Entry Guidelines.

For all briefs, you may also submit films or animations or other moving image media to further support your proposal.

Please note: your submission must not have your name, university/college or other identifying marks to ensure that work is judged fairly. If any entries do contain entrant, university/college or tutor names, we will contact you and ask you to re-submit your work without these.

Entry feesThere is an entry fee for submitting work into the RSA Student Design Awards. This fee is charged per entry, so it does not cost more to enter as a team. Entry fees should be paid online through our submissions form, via PayPal, credit or debit card. Please note that the competition is open for submissions and payment from 5 January 2015 through 4 March 2015. For entrants submitting their work before or on 4 February 2015, the entry fee is charged at the reduced Early Bird Rate of 25 per entry. After 4 February 2015 and until the final submission deadline of 4 March 2015, the entry fee is 35. Please note that late submissions will not be accepted and all entrants are encouraged to submit their work in good time before the deadline.

For students who are unable to submit and pay online, please contact us: [email protected]

Key dates







GUIDELINES & CONDITIONS FOR ENTRYALL STUDENTS Page 1/3


Page 22/24

01.09.2014

Competition process There are six stages to the RSA Student Design Awards scheme.As you develop your project, make sure you respond to the six judging criteria, as detailed on each of the briefs. These are weighted differently for each brief:

1Briefsreleased1September2014There are eight RSA Student Design Awards briefs this year for you to choose from. This years briefs tackle a range of important social, economic and environmental issues. You can view all the 2014/15 briefs in the Competition section of the RSA Student Design Awards website (www.thersa.org.uk/sda)

2RegisteryourinterestSeptemberonwardsWhen you register your interest, well add you to our mailing list and let you know when the submission deadline is coming up, when the judging and short-listing process starts, and when the winners are announced. Well also send you invitations to exclusive, free events we offer participants to help you with your projects and your longer term career development

3DevelopyourprojectSeptemberonwardsWhen youve decided which brief to enter, as a starting point we recommend you review the supporting materials in the online toolkit for your chosen brief. You can find the toolkit from the individual briefs pages

4SubmityourworkJanuarytoMarch2015Once you have finished your project, submit your completed work to the competition through our online entry system. Make sure you submit it before the deadline: 10 March 2014. We will send you confirmation when we receive your application

5JudgingMarchtoApril2015Your work will be judged in a two-stage process by a panel of practising designers, Royal Designers for Industry, and industry experts. During the first stage, six to ten projects will be short-listed for each brief. If your project is short-listed, well invite you to an interview with the panel. Once the panel has interviewed all short-listed students, they deliberate and select winners

6WinnersawardedMayThe winners of each brief will be announced and publicised via the RSA. Winners will also be invited to attend an Awards Ceremony at the RSA House in central London in early summer, and their work will be displayed in the Showcase section of the RSA Student Design Awards website. If an internship at a company is awarded as the prize, this will take place over the following months, but it is up to you to arrange a time that works for you and the company

Judging RSA Student Design Awards project judging panels consist of practising designers and representatives from industry, education, the RSA Fellowship and other sponsoring organisations. The judging of each project takes place over two meetings. At the first meeting, the juries view all the submissions and draw up a short-list which demonstrates potential creative ability within the constraints set out in the project brief. Short-listed candidates are invited for interview at which they will discuss their competition entry. Full portfolio work and plans for the use of an award may also be discussed. Judging panels are also able to make constructive criticisms of each candidates portfolio and offer advice. Juries are asked to make an award only when they are entirely satisfied with the design ability of the candidate. RSA Design reserves the right to withhold or divide any of the awards offered, particularly where the entries are not considered to have reached a suitable standard. In all cases the judges decision is final and no correspondence will be entered into by the RSA.

Intellectual property The intellectual property rights (patents, registered designs, unregistered design right, copyright, etc) of all designs submitted in the competition remain with the candidate. If any sponsor wishes to make use of the work submitted in the competition, a licence or transfer must be negotiated with the candidate. Whilst the RSA claims no intellectual property rights, it does reserve the right to retain designs for exhibition and publicity purposes and to reproduce them in any report of its work, the online exhibition and other publicity material (including the RSA Student Design Awards website). In the case of work carried out during an Internship, different conditions will apply. Candidates should note that certainintellectual property rights (eg patents)may be irrevocably lost if action to register them is not taken before any disclosure in exhibitions, press material etc.



Page 23/24

01.09.2014

Important note for tutors/candidates There is no longer a need to submit a Tutor Declaration Form as in past years. If you are a currently enrolled student, when you complete the online submission form you will need to enter your tutors name and email address. If your entry is short-listed, we will contact your tutor and ask them to comment on your project.

If you are a new graduate then this does not apply.

If you have any queries, please call: +44 (0)20 7451 6845 or email: [email protected] or visit: www.thersa.org/sda

Internships Some awards enable winning candidates to spend time working in a consultancy or in industry on design related projects. Internships offer paid work experience and can be a valuable introduction to a winners chosen field of design. Details of these awards are available on each brief and on the website.

Cash awards Cash Awards allow the winning student to use their prize towards funding further study, travel to research design in other countries, equipment, business start-up costs or any other purpose agreed with the sponsor and the RSA. All awards must be claimed and used within six months of being given.

Fellowship of the RSA All candidates who win an award via the RSA Student Design Awards programme will be offered complementary Fellowship of the RSA valid for one year, from the time it is activated. Fellows receive the Journal containing reports of RSA lectures, projects and other activities. In addition, they are entitled to attend any of the RSAs lectures, can use the facilities of the RSA House and may also register on the Fellows only part of the RSA website www.theRSA.org where they can partake in discussion forums etc.



Page 24/24

01.09.2014

ADDITIONAL ELIGIBILITY AND ENTRY GUIDELINESMOVING PICTURES

1 Entrants must create an animation of any type that visually communicates the audio excerpt. Animation is defined as a simulation of movement created by displaying a series of pictures or frames. The submission may be any type of animation, including traditional animation like cartoons or stop-motion of paper cut-outs, puppets, clay figures and more

2 Entries must use the full audio track in its current format (you may not change the order of the wording)

3 Two short-lists (one for each audio file) will be selected by a judging panel comprising a member of the RSA Events Team and several other well-known animators and filmmakers. Short-listed entrants will then be interviewed by the judging panel and the winners will be selected

4 The decisions of the judges are final and no correspondence or discussion shall be entered into

5 The RSA reserves the right to refuse any entry in its sole discretion. No entry may contain unlawful or potentially libellous, defamatory or disparaging material

6 The RSA also reserves the right at any time during the competition to remove or disqualify any film when it believes in its sole discretion that the entrant has: (i) infringed any third partys copyright; (ii) does not comply with these Terms & Conditions; (iii) failed to obtain the necessary consents as set out in these terms and conditions

7 Entries should be submitted via the RSA Student Design Awards competition platform by midnight on 4 March 2015

8 This is an international competition, open to current college/university students and new graduates within one year of graduation. Please see the Guidelines for Entry for more information on eligibility requirements

9 We welcome submissions from anywhere in the world, but all entries must be in English. A transcript of each audio file is available, and we encourage entrants to use free translation software to assist with their interpretation

10 In order to enter a film, an entrant must upload their animation file to the RSA Student Design Awards online entry platform, which opens for submissions on Monday 5 January 2015

11 The entrant must be the original creator of the animation and must have obtained the necessary permissions for the inclusion of copyrighted music and/or images within the film. The film must not infringe the rights of privacy and publicity, copyright, trademarks or intellectual property rights of any person or organisation

12 If the entrant uses any material or elements in the film which are subject to the rights of a third party, the entrant must obtain prior to submission of the film, the necessary consents from such party to enable the RSA to use and showcase the animation. Such consent(s) shall be at the expense of the entrant. A non-exhaustive list of such material or elements include: name, voice and likeness of any person appearing in the film, location shot eg specific building, any props and set dressings and any audio and/or audio-visual material which the entrant does not own

13 By entering this competition, entrants agree that the RSA may: (i) showcase their animations on the RSA website and the RSA YouTube channel, as well as any other media in connection with the RSA Student Design Awards; (ii) use their names, likenesses, photographs, voices, sounds and/or biographical information and films for advertising, publicity and promotional purposes without additional compensation. Intellectual property rights of all entries submitted in the competition remain with the entrant

14 The entrant agrees that the RSA shall not be liable for any claims, costs, liabilities, damages, expenses and losses arising out of (i) the RSAs use of the film (ii) the entrants participation in the competition; (iii) technical failures of any kind including but not limited to problems or delays arising from software or equipment malfunctions or computer viruses; (iv) any events outside the RSAs reasonable control

Submission requirements All entries must be submitted through our online entry system, accessed via sda.thersa.org. If you are unable to submit online, please contact us by email at: [email protected]

Entries should comprise the following:

1 animation file in an appropriate format (.avi, .mpg, .mpeg, .mov, .mp4, .wmv)


No more than 10 scanned pages of your sketchbook/storyboards illustrating your development process

ADDITIONAL ELIGIBILITY AND ENTRY GUIDELINESMOVING PICTURES Page 1/1

Documents

RSDA2014 15 Projects