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Ruchireeka Rath [email protected] Graduate Assistant (M.S.) Design & Merchandising, West Virginia University

RR_Steve Madden_Market survey_6_12_15

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Page 1: RR_Steve Madden_Market survey_6_12_15

Ruchireeka [email protected]

Graduate Assistant (M.S.)Design & Merchandising, West Virginia University

Page 2: RR_Steve Madden_Market survey_6_12_15

© Ruchireeka

Window Display Area

Page 3: RR_Steve Madden_Market survey_6_12_15

Wedges Highlights

PU wrapped bottomsDecorative BowsBasic and neutral colors

© Ruchireeka

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Cross bands

© Ruchireeka

Riveted edgesWooden Bottoms

Burnishedraw-edge uppers

Page 5: RR_Steve Madden_Market survey_6_12_15

Ankle interests

Basic colorsMedium heelsAnkle tie-ups

© Ruchireeka

Golden trimsUpper wrapped, medium heelsReptile prints

Page 6: RR_Steve Madden_Market survey_6_12_15

Embellishments

© Ruchireeka

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Embellishments

EyeletsStones & printsWide multi-color Gore© Ruchireeka

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Bows, shimmer & Gore

© Ruchireeka

Bows are the highlightsMix of shimmer and gore in the upperFlat Leather footbed

Specially highlighted under the beam in a hot spot of Macy’s

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Espa

drilles

Bows

Brand engraved Metal studs

Contour Footbeds

Plain vamp straps

Heel height is the key

© Ruchireeka

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Flip flops

* Double color Eva *Logo label hardwares* Bi-color straps (inside/outside) * Stripes & Prints * Plural color themes

© Ruchireeka

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Ghillies

White Bottom Ghillies in displayPlay of materials (subtle & metallics )Added semi-circular trims to hold laces

Comfort insoles

© Ruchireeka

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Flats

Raw edge optionsPlayful inter-twined strapsContrast elementsHeel labelling

© Ruchireeka

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Wovens

Mix of Wovens & plain PUMostly ankle ties and sling backsNeon, metallic and neutral colors in play

© Ruchireeka

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White Bottoms

Ghillies tie ups & Glitter slides© Ruchireeka

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Quick Overview

© Ruchireeka

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Thank you

I would like to thank Denise and MoonJoo for arranging thisshopping visit for me. However, it would not have been possiblewithout the kind support and help of Bret Chase, Paul Jensenand Sarah Collins, who accompanied me during this visit andshared valuable insights throughout.

© Ruchireeka

# 304-376-4448