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ROVANIEMI TRAVEL KEY FIGURES

August 2019

Registered overnight stays increased 11 percent inRovaniemiIn August 2019, 48,100 overnight stays were registered in Rovaniemi, of which Finns accounted for27,900 (+17 %) and foreign residents 20,200 (+3 %). In total, overnight stays increased 11percent compared to august last year. The highest number of foreign visitors in Rovaniemi was forthe Germans: 2,600 overnight stays.

Between Jan-august this year, the number of registered overnight stayes for domestic visitors inRovaniemi was 168,000 (+18 %) and 297,000 (+12 %) for those by foreign visitors, in total464,000 (+14 %) overnight stays so far.

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Overnight stays by country of residence

AUGUSTAmount Change Share JAN-AUGUST

Amount Change Share

All 48,100 10.6 % 100.0 % 464,000 14.4 % 100.0 %

Finland 27,900 17.4 % 57.9 % 168,000 17.8 % 36.1 %

Foreign 20,200 2.5 % 42.1 % 297,000 12.5 % 63.9 %

Germany 2,600 21.5 % 5.5 % 25,100 10.6 % 5.4 %

Italy 2,200 35.6 % 4.7 % 10,500 27.2 % 2.3 %

Spain 1,800 0.3 % 3.7 % 12,500 -10.0 % 2.7 %

China 1,600 -14.2 % 3.4 % 36,500 8.4 % 7.9 %

Norway 1,400 -35.9 % 2.9 % 10,500 8.1 % 2.3 %

Netherlands 1,200 10.4 % 2.6 % 7,100 18.1 % 1.5 %

Russia 1,100 75.4 % 2.2 % 15,400 17.0 % 3.3 %

Australia 990 1.4 % 2.1 % 7,900 6.5 % 1.7 %

France 930 24.6 % 1.9 % 29,900 24.9 % 6.4 %

United States 840 -8.0 % 1.7 % 13,800 136.8 % 3.0 %

Switzerland 670 2.1 % 1.4 % 5,800 6.8 % 1.3 %

Sweden 630 -26.3 % 1.3 % 6,600 33.5 % 1.4 %

Poland 580 26.9 % 1.2 % 3,000 -9.3 % 0.6 %

Japan 450 34.2 % 0.9 % 7,400 3.2 % 1.6 %

India 390 27.4 % 0.8 % 5,500 14.0 % 1.2 %

Britain 340 -22.1 % 0.7 % 11,800 18.4 % 2.5 %

Belgium 170 -10.6 % 0.4 % 3,900 10.6 % 0.8 %

Taiwan 110 137.0 % 0.2 % 3,800 -8.0 % 0.8 %

Israel 100 34.2 % 0.2 % 30,600 6.6 % 6.6 %

Singapore 53 0.0 % 0.1 % 4,700 -8.3 % 1.0 %

Turkey 32 -27.3 % 0.1 % 3,900 -24.3 % 0.8 %

Ireland 26 0.0 % 0.1 % 380 -10.8 % 0.1 %

(China also includes visitors from Hong Kong)

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Market share 2.0 per centIn Finland, the number of registered overnight stays was 2.40 million (+4 %), of which Finnishresidents accounted for 1.62 million (+3 %). 785,000 (+4 %) were registered for those livingabroad. Rovaniemi´s market share of all overnight stays in Finland was 2.0 % (+0.1 percentagepoints), of overnight stays by Finnish residents 1.7 % and those by foreigners 2.6 %. When itcomes to market share in Lapland, Rovaniemi ´s market share of all overnight stays in Lapland was23.6 % (+1 percentage points), of overnight stays by Finnish residents 20.0 % and those byforeigners 31.3 %.

In comparison with overnight stays in August, Rovaniemi was number ten among Finnish tourismareas.

Overnight stays in selected tourism areas

AUGUSTAmount Change Share JAN-AUGUST

Amount Change Share

Finland 2,400,000 3.6 % 100.0 % 16,200,000 3.4 % 100.0 %

Helsinki 501,000 8.5 % 20.8 % 3,020,000 7.5 % 18.6 %

Tampere 121,000 1.9 % 5.0 % 801,000 1.1 % 4.9 %

Vantaa 117,000 11.4 % 4.9 % 831,000 11.4 % 5.1 %

Turku 92,100 6.3 % 3.8 % 587,000 3.0 % 3.6 %

Oulu 58,500 -1.7 % 2.4 % 447,000 1.6 % 2.8 %

Sotkamo 56,300 13.4 % 2.3 % 530,000 8.9 % 3.3 %

Lappeenranta 52,600 13.0 % 2.2 % 331,000 4.5 % 2.0 %

Espoo 52,000 -6.7 % 2.2 % 314,000 -1.5 % 1.9 %

Kuopio 51,900 -4.0 % 2.2 % 397,000 1.1 % 2.4 %

Rovaniemi 48,100 10.6 % 2.0 % 464,000 14.4 % 2.9 %

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Of overnight stays in August, 35,700 (+4 %) were for leisure time travellers and 12,400 (+35 %)for business travellers.

In August, Finnish residents stayed in registered accomodation facilities in Rovaniemi 1.6 overnightstays (-0.0 overnight stays) and foreigners 1.6 overnight stays on average (-0.1 overnight stays).

Accomodation facilities received 30,000 travellersArrivals in Rovaniemi registered accomodation facilities increased 14 percent compared to thesame month last year. Of the travellers who stayed overnight, 56.7 % were Finnish residents and43.3 % foreigners.

Arrivals in Rovaniemi accommodation facilities

AUGUSTAmount Change JAN-AUGUST

Amount Change

All 30,000 14.5 % 238,000 11.6 %

Finland 17,000 19.2 % 97,000 10.4 %

Foreign 13,000 8.9 % 141,000 12.4 %

Accomodation turnover 1.88 million euroIn total, the turnover (with VAT) in registered accomodation facilities august was 1.88 million euro,when a year earlier it was 1.65 million euro. The average price per room was 78.8 euro (+6 euro)and occupancy rate 47.3 % (+6 percentage point).

Tax free -sales decreased 36 percent (Russia -38 %, China -46 %).

Accomodation sales in total, room price AVG, occupation rate and RevPAR

Sales € Average room price € Occupation rate % RevPAR €

01-08 2015 14,900,000 82.69 55.02 47.25

01-08 2016 18,400,000 89.52 58.44 55.05

01-08 2017 23,200,000 100.83 60.99 65.35

01-08 2018 27,700,000 113.13 55.32 70.18

01-08 2019 31,200,000 118.38 57.37 73.69

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RevPAR (revenue per available room).

Formula: RevPAR = average room price * room occupancy rate.

Airbnb in RovaniemiIn August, the Airbnb-sales of entire places was 693,000 euro, with the change of +109 per centcompared to a year earlier. In August there were 460 entire places available, the change was +4per cent. The occupancy rate of entire places was 48.1. There were 82 private rooms available, thechange: +19 per cent. The amount of shared Airbnb-rooms was 13 (-32 %).

15,900 flight passengers arrivalsRovaniemi Airport received 15,900 passengers, of which 1.1 % came with direct flights fromabroad and 98.9 % with domestic flights. Foreign travelers also arrive with domestic flights viaHelsinki Airport. In total, the arrivals increased four percent.

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Passenger arrivals at Rovaniemi Airport

AUGUSTAmount Change JAN-AUGUST

Amount Change

All 15,900 3.8 % 186,000 6.2 %

Domestic 15,800 4.7 % 162,000 6.3 %

International 170 -41.2 % 23,800 5.6 %

Sources: Statistics Finland, Global Blue, Finavia, AirDNA

Compiled by: Tutkimus- ja Analysointikeskus TAK Oy (Research and Analysis Centre TAK)

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