Route Development Destination Marketing - ICCA ... - Ramesh.pdfRoute Development & Destination Marketing Ramesh Krishnamurthy Chief Commercial Officer GMR Hyderabad International Airport

Route Development&

Destination Marketing

Ramesh KrishnamurthyChief Commercial OfficerGMR Hyderabad International Airport

• New Airports are future ready but……

• Strategy of an airport revolves around Route and Passenger development

• Multi pronged actions are required to be executed consistently

• Conventional Capital of India – making it a reality

• Watch this space during lunch on 27th !

Presentation Outline

GMR Hyderabad International Airport Ltd.

GHIAL is a PPP Enterprise for building & operatingRajiv Gandhi International Airport, Hyderabad, with the following equity participation

63% 11% 13% 13%2

• Medical Center at the Airport

• International brand

Concessionaires

• Airport Hotel of 5 Star class

• CUTE (Common User Terminal

Equipment – A Software) & CUSS

(Common User Self Service)

enabled check-in.

• Slumber lounge with shower and

nap facilities.

World class airport is future ready……

• Fully automated Airport

Operations Control Center (AOCC)

• Tallest ATC Tower ( 75 m)

• Longest taxiway (4395 m);

• Code F facility : A380 Compatible

• Open Access model for fuel supply

• 4 level inline baggage screening

A few firsts in India Emphasizing passenger comfort

3

• Terminal Building - 117,000 sq.m

• Can hold 3200 pax. at one time

• 4 Inclined Baggage carousels

• 46 Immigration counters

• 146 Check-in counters including

16 with Self-service facilities

• 30 Escalators and 32 Elevators

• Wi-Fi Access

• Several international and domestic

F&B and Retail outlets

• Adjacent car park for >3500 cars

4

World class airport is future ready……

Passionate about Airport Service Quality

ACI ASQ Award : Worlds Best Airport in the 5-15 M category

Unconstrained Capacity - Phased Development

Design Capacity

mppa

Timeframe

Phase 1 12 March 2008

Phase 2 20 As per traffic trigger

Phase 3 & 4 40 As per traffic trigger

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The key strategic focus is to grow traffic !

CAGR: 19.7%

(in

mn)

CAGR: 18.1%

(in

nos.

)

Air Traffic Movements (ATMs)Passengers (PAX) 21

2.85

4.04

5.786.95

6.22

37491

52171

69613

81972 80456

6.49

80839

A comprehensive Airline Marketing strategyhas been put in place to drive passengergrowth covering both Route Development andPassenger Development




• Conventional Capital of India – making it a reality



• We will establish Hyderabad Airport as South & Central India’s gateway and hub of choice. We will createa thriving Aerotropolis with focus on aviation, aerospace, cargo and commercial services.

Our mission

Hub Strategy of Hyderabad Airport

Route Development at 2 levels – Domestic

10

11

Route Development at 2 levels – International

Advantage Hyderabad vs. other Airports

Factors HYD BLR MAA BOM

Geographical Advantage (strategic location) √ X X X

Ample Airside capacity, with less turnaround time √ X X X

Code-F compatible runway √ X X X

Current Terminal Capacity 12 Mn 9.5 Mn 9 Mn 16 Mn

% of Current Yearly Pax Flow 50% 102% 111% 150%

Required support by the airport (incentives) √ X X X

Airline centric developments(e.g. Aerospace Park, Cargo SEZ) √ X X X

Seamless Transit Facilities (lounges, hotel, etc) √ √ X X

Dedicated cargo zone √ X X X

Future Expansion Opportunities-Land bag √ √ X X

Hyderabad airport has the best infrastructure in place. The right airline marketingstrategy can transform Hyderabad into a major hub




• Hyderabad is the Conventional Capital of India – making it a reality



Consistent execution of a multi pronged strategy

• Airline Development Initiatives:– Active route development by providing incentive

packages to the Indian carriers

– Business cases and active discussions with Internationalcarriers

– Work closely with new & existing airlines to increase/startfrequencies ex HYD.

– Promote the routes aggressively with airlines in theairport & city

Route Development

Route Promotions at the Airport

Cooperative Advertising with Airlines

• 10 Tier 2 cities identified as the catchment area:- encourage hubbing and transit through Hyderabad

• Direct marketing program with Travel Agents to promotethe new routes

• Seamless transit and facilitation processes

• Promotions in retail and stay options

Catchment area development

Connectivity to catchment areas

Promoting the airport within the catchment area

• Temple Tourism – Tirupati:– Annually, there are 23 million pilgrims visit Tirupati. Out of this, only 100,00 pilgrims visit by air.– Our aim is to tap 10% of the total pilgrims and induce them to travel by air.– We are working with APTDC to facilitate airlines to launch packages on HYD-TIR

• MICE Initiatives:– With an attempt to market HYD as a MICE destination globally & nationwide, Hyderabad Airport is

working with HICC & the State Govt.

• Medical Tourism:– Actively working with APTDC to create Medical Tourism Bureau in HYD.

• Buddhist Tourism:– Andhra Pradesh has got more than 150 Buddhist sites

– Major tourists are from Singapore and Malaysia and a small percentage from Europe. Majorattractions are Amravati, Nagarjunakonda, and Hussainsagar

– Working with tourism authorities and APTDC to promote Buddhist tourism.

• Jointly work with the tourism boards & other airports– Working closely with various stakeholders such as MEL Airports, Victoria Tourism, Malaysian

Tourism, Malaysian Airports & APTDC for destination marketing

• Active participation in various travel marts/events to increase the awareness of Andhra Pradesh, inparticular Hyderabad, and make HYD a prominent destination for tourism

Other Destination marketing initiatives

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Temple Tourism







• Airport is working with other stakeholders to promoteHyderabad as the convention capital of India

• Hyderabad Airport offers a superior airport experience fordelegates :

• Connectivity to the City

• Seamless operational processes

• Facilitation

• World class experience and special promotions

• We request ICCA authorities to consider Hyderabad as theprime destination for organizing major conferences !

Hyderabad – Convention Capital of India






Join us for an important announcement !

THANK YOU

Documents

Route Development Destination Marketing - ICCA ... - Ramesh.pdfRoute Development & Destination Marketing Ramesh Krishnamurthy Chief Commercial Officer GMR Hyderabad International Airport