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Rosie Paulissen (TNO)
Jeroen Havinga (Keen Public)
Dutch Inclusive Design for IT (DID-IT)Research project: TKI regulation, public-private cooperation (3/2018-3/2019)
Designing for inclusion: Why?
By placing diversity at the centre of your design process, your solution will ultimately serve a larger group of people.
Designing for Inclusion helps you to focus on the things that matter.
inclusion: reach more people
One arm
Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual
inclusion: reach more people
One arm
26.000
Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual
Per year:
inclusion: reach more people
Arm injuryOne arm
8.000.00026.000
Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual
Per year:
inclusion: reach more people
Arm injury New parentOne arm
Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual
8.000.000 13.000.00026.000Per year:
inclusion: reach more people
Arm injury New parentOne arm
Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual
Temporary 8.000.000
Situational 13.000.000
Permanent 26.000
Total 21.026.000Per year:
inclusion: design teamA pleasant user experience for everyone.
Be inspired by constraints and reach creative, innovative solutions that are useful and enjoyable for a diversity of people.
This way your design will be used by many more people and provide a pleasant experience.
inclusion: organisationEveryone is less skilled, on occasion
If you, as an organization, not only focus on the target group with a permanent limitation, but broaden your field of vision and involve users who are situationally limited, then you will serve many more people with the same solution.
Serving more people with the same product results in more profit and/or big savings
inclusion: societyEveryone must be able to participate in society.
Regardless of diversity in physical, cognitive and psychosocial skills. Regardless of the circumstances in which someone lives and regardless of whether they are permanent, temporary or situational.
More inclusive (digital) information and communication tools contribute to self-reliance and participation of everyone.
Besluit ministerraad van 13 juli 2018
Besluit ministerraad van 13 juli 2018
Design for inclusion: What is it?
comparableequal inclusive
Design for InclusionDesigning for Inclusion ensures that the full diversity of your target group can make optimal use of (digital) information and communication resources.
It is a design approach in which designers and other parties involved in designing products, services or environments:
• take into account various possible limitations of users, in (digital) skills or due to their circumstances
• involve users with various limitations in the entire design process
What do you mean, limitations?
What do you mean, limitations?
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
CIRCUMSTANCES
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary SituationalCH
ARAC
TERI
STIC
SCIRCUMSTANCES
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
Physical
CHAR
ACTE
RIST
ICS
CIRCUMSTANCES
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
Physical
Cognitive
CHAR
ACTE
RIST
ICS
CIRCUMSTANCES
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
Physical
Cognitive
Psychosocial
CHAR
ACTE
RIST
ICS
CIRCUMSTANCES
What do you mean, limitations?
-
Everyone is less skilled, on occasion
Permanent Temporary Situational
Physical
Cognitive
Psychosocial
Personal CHAR
ACTE
RIST
ICS
CIRCUMSTANCES
Inclusion in daily life
Aanpasbare stoel E-bikeOndertiteling
Inclusion in daily life
Photo by Q.U.I on Unsplash
Ondertiteling
t
subtitles
Inclusion in daily life
Photo by Lisa Fotios from PexelsPhoto by Q.U.I on Unsplash
RietjesAanpasbare stoelOndertiteling adjustable chairsubtitles
Inclusion in daily life
Photo by Lisa Fotios from PexelsPhoto by Q.U.I on Unsplash
RietjesAanpasbare stoel E-bikeOndertiteling E-bikesubtitles adjustable chair
Inclusion in daily life
Photo by Q.U.I on UnsplashPhoto by Lisa Fotios from PexelsPhoto by Q.U.I on Unsplash
RietjesAanpasbare stoel E-bikeOndertitelingsubtitles adjustable chair E-bike straw
Designing for inclusion: #How?
Designing for inclusion: #How?
Put the user at the centre of your design process and thereby pay special attention to diversity among users
The design principles of Gebruiker Centraal(User Needs First) also apply to designing for Inclusion
Inclusive
Tools
Method
Mindset
UserCentered
Design
Source: Microsoft Inclusive Design Toolkit Manual
DESIGN PRINCIPLES
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Assume a diversity of users in terms of skills and circumstances.
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3 Take into account the physical, cognitive and psychosocial limitations of your users and their circumstances.
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3 Take into account the physical, cognitive and psychosocial limitations of your users and their circumstances.
Base upon facts, not assumptionsDesign based on facts and usage research, don't assume that your user is like you.
4
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3 Take into account the physical, cognitive and psychosocial limitations of your users and their circumstances.
Base upon facts, not assumptionsDesign based on facts and usage research, don't assume that your user is like you.
4 Study the characteristics of your users and involve a diversity of users.
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3 Take into account the physical, cognitive and psychosocial limitations of your users and their circumstances.
Base upon facts, not assumptionsDesign based on facts and usage research, don't assume that your user is like you.
4 Study the characteristics of your users and involve a diversity of users.
Be transparent and share your knowledgeWork together and share your knowledge and experience. Be open to feedback.
5
DESIGN PRINCIPLES
https://www.gebruikercentraal.nl/instrumenten/manifest/
Put the user firstDesign from the needs and context of people, not from technology or your organization.
1 Assume a diversity of users in terms of skills and circumstances.
Only be satisfied if your user isDesign, test, measure and improve. And keep doing that.
2 Involve a diversity of users.
Make it simple for the userDesign simple processes, create user-friendly systems and write understandable.
3 Take into account the physical, cognitive and psychosocial limitations of your users and their circumstances.
Base upon facts, not assumptionsDesign based on facts and usage research, don't assume that your user is like you.
4 Study the characteristics of your users and involve a diversity of users.
Be transparent and share your knowledgeWork together and share your knowledge and experience. Be open to feedback.
5 Create awareness about inclusion among all involved in the design process.
With information, tips, techniques and guidelines for designs for Inclusion.
inclusie.gebruikercentraal.nl
Inclusion Toolkit
Optimaal Digitaal gamePlayfully improve your (online) services.
Use the extension set with the inclusion themed game.
Designing for inclusion: Workshop
More about inclusion• Share your experiences with design for inclusion in the Gebruiker Centraal blog.
• Do you have good examples, ideas or additions for the toolkit? Then let Gebruiker Centraal know.
• Play the Inclusion themed Optimaal Digitaal game.
• inclusie.gebruikercentraal.nl
Articles:
• Inclusief ontwerp van digitale formulieren: toepassen van richtlijnen en betrekken van kwetsbare gebruikers | Tijdschrift voor Human Factors, juni ’19 (Dutch only)
• What’s the difference between digital accessibility and inclusion? | conference.gebruikercentraal.nl/category/blog/