Ron Myers

Los Angeles Fire Department PIO

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FOLLOW SUPERTRAIN

What Do These Have in CommonWhat Do These Have in Common

DHS DEPARTMENT OF HOMELAND SECURITY

DNF DEFENSE NUCLEAR FACILITIES SAFETY BD

DOA DEPARTMENT OF AGRICULTURE

DAF DEPARTMENT OF AIR FORCE

DAR DEPARTMENT OF ARMY

DOC DEPARTMENT OF COMMERCE

DOD DEPARTMENT OF DEFENSE

DED DEPARTMENT OF EDUCATION

What Do These Have in CommonWhat Do These Have in Common

HUD DEPARTMENT OF HOUSING & URBAN DEVELOPMENT

DOJ DEPARTMENT OF JUSTICE

DOL DEPARTMENT OF LABOR

DON DEPARTMENT OF NAVY

DOS DEPARTMENT OF STATE

DOI DEPARTMENT OF THE INTERIOR

DTR DEPARTMENT OF THE TREASURY

DOT DEPARTMENT OF TRANSPORTATION

VAD DEPARTMENT OF VETERANS AFFAIRS

What Do These Have in CommonWhat Do These Have in Common

EOPWHITE HOUSE/ EXECUTIVE OFFICE OF THE PRESIDENT

ACT ACTION

ACU ADMIN CONFERENCE OF THE US

ADD AFRICAN DEVELOPMENT FOUNDATION, BD OF DIR

AID AGENCY FOR INTL DEVELOPMENT, US

ASC AGRI SOIL STABLIZATION & CONSERVATION SERV

ASM AIR & SPACE MUSEUM ADV BOARD

AFA AIR FORCE ACADEMY, BD OF VISITORS TO THE US

Is Social Networking Really Necessary?

What is Social Networking

Who Uses Social Networking

Is Social Networking Effective

Is it Cost Effective

John McCain Blog

John McCain Social Networking

Hillary Clinton Blog

Hillary Clinton Social Networking

Barack Obama Blog

Barack Obama Social Networking

If It’s Important to the next President…..

Isn’t it important to you?

How Important IsHow Important Is

COMMUNICATION?COMMUNICATION?

BLONDSTAR EMERGENCY

The NEW The NEW MediaMedia

Not The NEWs MediaNot The NEWs Media

Broker Your Own Information

Disruptive vs. Connective

Tools vs. Weapons

Using Web 2.0 Real Life RSS Syndication Blogs YouTube Flickr Twitter Jott Yahoo/Google Groups

Using Web 2.0 Real Life Blog Talk Radio Podcasting Mashups Search Engines Email Text Messaging Audio Messages

RSSRSSRSS (Really Simple Syndication) is an XML-based RSS (Really Simple Syndication) is an XML-based

format for sharing and distributing Web content, such format for sharing and distributing Web content, such as news headlines. as news headlines.

RSS?

Gathering Information

RSS Feeds

News Grid

Data Collection

I.E. 7 = RSS

Worth a Million Words...Worth a Million Words...

Digital = Voice + Data

Audio, Images, Video and more!

Mobile Phones/Etc.Mobile Phones/Etc.

SMS from Italian National Guard:

“Rome is off-limits”

Affiliate Group E-MailingAffiliate Group E-Mailing

Blogging ToolsBlogging Tools

Photo SharingPhoto Sharing

Adding Your Voice...Adding Your Voice...

Your Own TV StationYour Own TV Station

A further convergence...A further convergence...

Micro Blogging

PodcastingPodcasting Podcasting - a way to Podcasting - a way to

receive receive audioaudio or or video video files over the Internet. files over the Internet. Many content Many content providers, including providers, including CNN, offer these at no CNN, offer these at no cost.cost.

Does Does notnot require an ‘I- require an ‘I-Pod’ brand media Pod’ brand media playerplayer

Podcasts can be Podcasts can be obtained manually obtained manually online or online or automaticallyautomatically delivered to your delivered to your computer computer or or personal personal audio/video playeraudio/video player..

The LAFD sandbox

PossibilitiesPossibilities

Direct information/messages Direct information/messages to target audiencesto target audiences

Instant communicationInstant communication Can by-pass mainstream Can by-pass mainstream

news medianews media Direct control of informationDirect control of information

ChallengesChallenges

Technology Technology changingchanging minute by minute by minuteminute

You can by-pass mainstream You can by-pass mainstream news medianews media

Vulnerability of internetVulnerability of internet You STILL need comm skillsYou STILL need comm skills Approval process slowApproval process slow Discouraging systemDiscouraging system

How to proceed Empower Employees

Use the talent of you employee's by encouraging them to use new media

Establish Guides NOT Guidelines

Streamline implementation. "We Can No Longer Work At The Speed Of Government"

How to proceed

Support those outside the “BOX”

Don't discredit any TOOL, maybe it can be joined with other tools to benefit the agency

Publish common colors, fonts, backgrounds to be used

Establish content topics or conversation boundries

How to proceed

Organize

Form Committees/Teams that can bring together new media

Don't stagnate employees, They will develop with or without your support

Broadcast websites

How to proceed

Specifics

Provide Company Emails for registering sites

Register new tools with common name /URL/ Emails

Secure all TLD’s, prevent scabs

MAINTAIN PASSWORD LIST

We rarely have the opportunity to impact the lives of others.

What type of legacy will we leave?

Supertrain

Alert Messaging made simple

Demonstration of Alerting System

Twitter

Jott