Rommana ALM A fully integrated Application …global Application Lifecycle Management (ALM) market size is projected to grow from USD 3.1 billion in 2019 to USD 4.5 billion by 2024,

©Rommana Software [email protected] 1

Rommana ALM

A fully integrated Application

Lifecycle Management

Software

www.Rommanasoftware.com

http://www.rommanasoftware.com/



The Problem…Complex Software Development

• Many mission-critical systems are now software based

• System requirements, development, testing/validation and documentation must meet stringent standards to gain regulatory approvals

• Business needs and system behavior is continuously changing

• Development projects involves multiple teams working concurrently at same or many geographical locations

Rommana ALM is a fully integrated Application Lifecycle Management Software that uses a robust collaborative process to

ensures high quality systems that consistently exceeds customer expectations built with minimal time to market


Our Unique Solution


Target Market and Opportunity

MarketsandMarkets forecasts the global Application Lifecycle Management (ALM) market size is projected to grow from USD 3.1 billion in 2019 to USD 4.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 7.1% from 2019 to 2024.

Report Code TC 6107June, 2019

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Market size (USD Billion)


Quasi Competition Inferior Products + Powerful Marketing and PR


Rommana ALM Competitive Advantage

• Comprehensive coverage of all system lifecycle phases

• Full integration of all modules allowing for full traceability and communication between team members

• Methodology that allows teams to follow industry best practices

• Intuitive seamless user interface for agile and non-agile projects

• Available both as subscription and hosted on premises

• Price is a fraction of price of competing products


Revenue Model

• Subscription:

– Packages range from $25/User/Month to $225/User/Month depending on package and license type (fixed or concurrent)

• On-premises Limited-Term License:

– Packages range from $40/User/Month to $180/User/Month depending on package and license type (fixed or concurrent)

• On-premises Unlimited-Term License (Perpetual):

– Packages range from $1,440 per user to $6480 per user depending on package and license type (fixed or concurrent)


Traction and Validation• The software has been licensed to U.S. Army, ITT,

Lockheed Martin, and Raytheon.

• When compared to 33 other competing software, Rommana ALM has been awarded a number of awards by independent research organization:

– Best ALM Product

– Best Requirement Management Tool

– Best Cloud Solution

• Rommana Software has been recognized as one of The 10 Most Innovative ALM Solution Providers


Marketing and Sales Strategy

• We will continue to do our free educational webinars and announce them to our 15,000+ mailing list

• We will continue to follow up with free webinar attendees who showed interest in the software

• Our web site allows software teams to try the software for 60 days for a team of 3 users

• We will continue to follow up with those who have tried the software to convert them to customers


Marketing and Sales Strategy (cont.)

• We will list Rommana Software on Marketplace web sites for major players in the field

• We will continue to be featured in major trade publications

• We will continue working on Search Engine Optimization to make sure Rommana ALM appears on the top of search pages


Management Team

• Magdy Hanna, Ph.D.

– Founder and Chief Architect of software

– Over 40 years experience in all aspects of software engineering

– A former university professor of software engineering

– Founder of Software Dimensions Consulting and Training and the International Institute for Software Testing

– Internationally recognized speaker, instructor, and innovative thinker and consultant


Management Team

• Om Batch

– ROLE???

– Over 20 years experience in solution architecture, sales engineering, product management and IT consulting

– Has demonstrated ability to efficiently deliver solutions for $30+ million financial targets

– Held senior technology leadership positions at Selectica, MphasiS, Primitive Logic, and IBM Cloud for Global Markets

– Recently, helped build mission-critical cloud-first, cloud-next solution for Cloud Platforms and Application Infrastructure solutions for world’s renowned financial institutions, public sector, healthcare, retail and logistic companies.


Financials

• We are Raising $1,000,000

– $700,000 at the beginning of the 1st. year

– $300,000 at the beginning of the 2nd. year

• To be used mainly for sales and marketing plus some software enhancements


Operational Expenses

1st. Year 2nd. Year 3rd. Year 4th. Year 5th. Year

CTO/Product manager / Project Manager $140,000 $150,000 $160,000 $160,000 $150,000

sales engineers $100,000 $200,000 $300,000 $400,000 $480,000

Marketing Director $120,000 $130,000 $140,000 $150,000 $16,000

Marketing Effort $100,000 $200,000 $300,000 $300,000 $300,000

Programmers/Support $60,000 $90,000 $120,000 $120,000 $120,000

Office Personnel $50,000 $50,000 $100,000 $100,000 $100,000

Adminstrative Expenses $50,000 $60,000 $70,000 $80,000 $80,000

Total $620,000 $880,000 $1,190,000 $1,310,000 $1,246,000


Projected Financials over 5 Years

1st. Year 2nd. Year 3rd. Year 4th. Year 5th. Year Five Year Total

Projected Number of Companies 10 20 30 40 40

Average # of User License per company 50 50 50 50 50

Average Total Number of User License

500 1000 1500 2000 2000

Average Price per License $1,000 $1,000 $1,000 $1,000 $1,000

Projected Total Revenue from Rommana ALM $500,000 $1,000,000 $1,500,000 $2,000,000 $2,000,000 $7,000,000

Income from Technical Support $100,000 $300,000 $600,000 $1,000,000 $1,400,000

Income from other sources $24,000 $24,000 $24,000 $24,000 $24,000 $120,000

Projected Total Revenue $624,000 $1,324,000 $2,124,000 $3,024,000 $3,424,000 $7,120,000

Operational Expense $620,000 $880,000 $1,190,000 $1,310,000 $1,246,000 $5,246,000

Net Profit $4,000 $444,000 $934,000 $1,714,000 $2,178,000 $5,274,000

Investment $700,000 $300,000 $0 $0 $0 $1,000,000


Exit strategy

We will work on an acquisition strategy to be acquired any time after the second year

Year Revenue Cumulative Net Profit

1st. Year $624,000 $4,000

2nd. Year $1,324,000 $448,000

3rd. Year $2,124,000 $1,382,000

4th. Year $3,024,000 $3,096,000

5th. Year $3,424,000 $5,274,000

Documents

Rommana ALM A fully integrated Application …global Application Lifecycle Management (ALM) market size is projected to grow from USD 3.1 billion in 2019 to USD 4.5 billion by 2024,