LSM PROJECT 2019

THE LOBBYErika Abell, Mike Bellis, Kelly Caplan, Danielle Conrow & Kate L. Harrison

Huntingtown, MD

Doing good is good for business

100% Goes ToCharityENDING HUNGER IN CALVERT COUNTY

The Lobby Coffee Bar is a joint partnership between EndHunger In Calvert County, Honduras CompassionPartners, and Chesapeake Church. End Hunger's mission is to improve the lives of CalvertCounty residents by moving individuals and families fromdependency to self-sufficiency. They accomplish this by supporting local food pantriesand through their Culinary Training Program.

More Than A Cafe

A P L A C E T O G A T H E RLocated adjacent to the church, theLobby is a place where people (of allfaiths) can come and relax, sit, and

enjoy a meal.

A P L A C E T O E A T The Lobby offers a full menu of

savory and sweet foods as well ashandcrafted coffees and lavender

lemonade.

A P L A C E T O E A T The Lobby also has three meeting

rooms that they share with thechurch. These can be used to host

larger meetings and events.

The Project: How can freemeeting rooms beused to marketthe Lobby?

OURRECOMMENDATIONS

O N L I N EChanges to thewebsite/app

S O C I A L Social media outreach

L S MDirect to our leadershipgroup

O U T R E A C HConnections to thecommunity

Step 1:BRANDING

New logo for the meetingspacesNew tag lineNew room names(changed from meetingroom 1 to river themedname)

Step 2:WEBSITE/APP

New landing pageNew URLDetailed notes aboutwhat should be includedon the website and app(including room info andbooking technology)

Step 3:MEDIA/SOCIAL MEDIA

Draft press releaseSample tweetsSample FB postsHashtag ideasVideo tour suggestionsLaunch "event" conceptDatabase of ~30organizations/contacts

Step 4:PALM CARD

2-sided card to distibuteto business peopleWe drafted language andworked with them on thedesignWe printed the first runof cardsPlease take one!

Step 5:LSM LUNCH

We arranged for them tocater the Diversity Daylunch sponsored by JohnFelicitasWe distributed the palmcards and made anannouncement about theorganization

Thank you!