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Role of Account Management at ERCOT2008 ERCOT Market Participant Survey
February 12, 2008
February 12, 2008 COPS Meeting Page 2
Introduction
Opinion Dynamics was contracted to conduct a primary research effort to measure Market Participant
perceptions of ERCOT’s performance with respect to meeting its responsibilities.
Initial survey of 2004 was used to establish a baseline.
2006 survey was used to track against this baseline and to specific functions and issues of particular interest to ERCOT management and Market Participants.
Results of 2008 survey will allow for continued tracking against the baseline established through the 2004
survey.
February 12, 2008 COPS Meeting Page 3
Scope of Work
“The scope of work for the 2008 ERCOT market participant survey effort will provide a quantitative assessment of customer perceptions of ERCOT’s performance relative to meeting customer needs, delivering market services, and providing core ISO services and compare these results to the established performance baseline.”
February 12, 2008 COPS Meeting Page 4
Survey Tasks
Task 1: Convene a project kickoff meeting with key ERCOT stakeholders
Task 1: Convene a project kickoff meeting with key ERCOT stakeholders (held January 22, 2008)–Confirm the mutual understanding of the specific research objectives of the 2008 market participant survey, discuss deliverables and confirm the proposed project schedule
Task 2: In-depth interviews with key ERCOT stakeholders and department heads (in progress)–Review relevant sections of the survey instrument and identify revisions necessary based on specific issues or changes to systems or interactions with the market identified by the department head
Task 3: Update the existing survey sample–Work with ERCOT staff to update and expand the sample of market participants that was developed and used in the 2006 survey effort
Task 4: Revise the existing modular Internet survey instrument and field survey–Make the necessary revisions to the existing modular survey instrument developed for the 2006 year-end survey effort
Task 5: Analyze data and develop reportAnalyze all quantitative data obtained and provide a final report with key findings and trend analysis to identify and explain any statistically valid differences in the quantitative results when compared to the 2004 and 2006 results
Task 6: Presentation of final results
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Proposed Timeline
Kickoff MeetingJanuary 22, 2008
In-Depth interviews with ERCOT Stakeholders February
Revise sample & quantitative survey instrument March – April
Field survey via InternetApril – May
Data analysis and reporting June – July
Draft Report June 13, 2008
Final ReportJuly 11, 2008
February 12, 2008 COPS Meeting Page 6
For More Information, Contact
Denise E. Taylor, Sr. Business Project Analyst, Market Operations Divisional Project Organization (512) 248-3932 or [email protected]
Dale Goodman, Director, Market Services(512) 248-3966 or [email protected]
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Questions?
