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Rocket Clicks & AdGooroo Increase Sam Ash`s NaturalSearch Traffic and Sales | Reuters
Rocket Clicks AdGooroo Increase Sam Ash's Natural Search Traffic
and Sales
Quality content and white hat link strategies help increase organic
search traffic 15 percent and sales 30 percent for the nation's second
largest musical instrument retailer
AdGooroo (www.adgooroo.com),
a leading provider of Digital Marketing Intelligence, and digital agency
Rocket Clicks (www.rocketclicks.com)
today announced results of a search engine optimization (SEO) campaign
conducted on behalf of musical instrument retailer Sam Ash (www.samash.com).
Through the program, Rocket Clicks employed a two-pronged approach to
improve the retailer's organic search ranking on search engines with the
goal of increasing site traffic and making it easier for visitors to
find and buy merchandise from Sam Ash. The agency's approach began with
developing highly relevant, unique website content and then utilizing
AdGooroo's Link
InsightTM tool to quickly plan and execute a "white hat"
link building program. In 6 months after the program began, SamAsh.com
experienced a 15 percent increase in organic search traffic and a 30
percent increase in year over year sales for the month of April 2011, in
addition to a 29 percent increase in overall sales, which include both
phone and e-commerce sales.
"I was surprised by the speed at which we've seen results," said David
Ash, Sam Ash CEO. "Rocket Clicks has been very effective in improving
our site content, making us more prominent in natural search, and making
it easier for customers to find us and make a purchase."
Rocket Clicks' content creation strategy focused on overhauling existing
content, creating buyers' guides and how-to articles, and establishing
content hubs on topics meaningful to instrument buyers such as electric
guitars, home recording, and specific instrument brands and models.
Collectively, the new content helps Sam Ash prequalify users, assist
customers in their purchase process and generate inbound links from
trusted, authoritative sites.
"Overhauling the Sam Ash site with a focuson high quality content has
been a key component of our success," saidMax Wellenstein, Director of
Organic Search at Rocket Clicks. "Inaddition, Link Insight's unique
ability to prioritize which links to go for hasmade us far more
effective."
AdGooroo's Link Insight presents marketers with a personalized white hat
link strategy that identifies the best link opportunities for their
specific website, as well as poor quality or potentially harmful links
to avoid. The tool continuously seeks out inbound links to a user's site
and as many as nine competitor sites. Link Insight returns tens or
hundreds of thousands of potential backlinks and grades each one using
renowned link expert Eric Ward's four simple signals: TrustSignal,
SocialSignal, GeoSignal or SpamSignal. The resulting insights provide
marketers with a set of potential links that, if obtained, can
significantly build a site's traffic, trust and authority.
"We utilized Link Insight for Sam Ash multiple times each week to check
positioning, identify new opportunities and stay on top of competitors'
changes in strategy," said Wellenstein. "It's a wonderful tool to avoid
the bruises of learning and quickly know which links to go for."
"Many of Sam Ash's competitors were focused on black hat techniques and
webspam sites," added AdGooroo founder and CEO Richard Stokes. "The
success of the Sam Ash campaign is a testament to the value of white hat
link building strategies."
About AdGooroo
AdGooroo is a leading provider of Digital Marketing Intelligence that
drives competitive advantage for Internet marketers. Through the
company's powerful suite of on-demand tools, online marketing
professionals are able to tap into the world's largest database of
search and display marketing data--comprising 14 search engines and 14
advertising networks across 50 countries--to gain actionable intelligence
on their top competitors' keywords, ad creative, backlink data, campaign
statistics, budgets and more. In addition, AdGooroo tools enable users
to proactively monitor the advertising landscape of specific industries,
providing marketers with unprecedented insight into their marketplace.
Founded in 2004, AdGooroo helps more than 4,000 advertisers and agencies
per year build long-term competitive advantage in the areas of paid and
organic search, link building, display advertising, business-to-business
lead generation and online trademark protection. For more information,
visit AdGooroo.com.
About Rocket Clicks
Rocket Clicks is an industry-leading Internet marketing service agency
with an international client book. Based in Milwaukee, Wisconsin, Rocket
Clicks selectively partners with industry leaders to develop their
marketing efforts - seeking immediate ROI while keeping in mind
long-term positioning and strategy. Specializing in a premier link
building service called "Link Publicity", search engine optimization,
and pay per click advertising, Rocket Clicks' staff leverages the
knowledge gained spending their own time and money on internal sites, so
that they can increase the online presence of their clients' businesses.
