Rock-ITWomen in STEM Hackathon 2014

The tasks management industry has addressed goal completion in a narrow & limited manner. Not all goals have a particular set timeline or a clear path to achieve that goal. Some goals are actually journeys, in that they wind and weave, entail suprises and are improved by strategic use of resources. I myself suffer from this problem doing business development. Every time I use a tasks management system, I end up with over 100 tasks and notes on resources. Saddled with this long list of tasks, I end up feeling like I haven’t achieved anything at all and that the finish line is very far from near.anything at all and that the finish line is nowhere near.

Problem SolutionRock-It, a timeline to visualize and track progress of professional and personal actitives for those who know that their journey (how you reached your outcome) is just as important as the outcome. Demo begins on page 8 of presentation.

Distinctive features: Track and manage progression; store resources for future use; Feel empowered, instead of disempowered ; Caters to creatives and those who are dealing with a multi-faceted goal/journey (i.e mulitple goals paths); easily updated via a mobile phone.

CompetitorsEnterprise Market:

$4.5 billion by 2016

Individual Market:

$2 Billion dollar

Leaders: Asana, Trello and

Basecamp.

Defensibility: Underserved target market; opening of new markets.

Potential Threats: High costs of switching

Advantages: Visual; different business model; may appeal to even younger age group.

Key Competitors: Wrike and Updatey; most visually intitutive

Maturity

Direct email & SEO to incubators and school-based programs

Adwords directed at niche users (i.e. business owners, personal journey takers, those learning a skills, and working moms.

Go To Market1) Target startup hotspots (especially bus dev role):

Stanford GSB, Stanford Design-school Startup & Local Incubators (such as Techstars). 2) Additional products: create additional products for startups like a pivot journey chart. 3)Target Innovative Companies: Our UX is mose fitting to a creative and/or innovative (rapidly iterating).

Launch Growth

Word of mouth, referral incentives, sharing of journeys

Business Model

Revenue: Upgrades

168,000 336,000 504,000 672,000

Revenue: Sales of Know-how

0 58,000 87,000 116,000

Profit 52,000 64,000 201,000 278,000

Financials2015 2016 2017 2018

Expense: Software 100,000 150,000 200,000 300,000

Expense: Sales and Marketing

50,000 100,000 100,000 100,000

Expense: General Admin

70,000 80,000 90,000 110,000

Assumptions:: 2 part-time software developers in first year. Switch to 2 full time developers in 3rd year. 100 small early stage startups in first year (gradually increasing), 100 medium startups and 20 creative agenies of over 20 employees. Conservative Estimates of Revenue: Each year, half of new revenue will be new customers and other half willl be slight upgrades. Sale of know-how will be 100 sales per month and 50 subscriptions to a journey per year (60% will be monthly subscriptions and 40% will be purchases of entire journeys); a conservative estimate suggests that sale of know-how will annual increase by 1.5% at the least.

Publicly shared journeys/consent

sale of know-how/Knowledge gained through journey

Freemium Model*1 user or a team of up to 3

Upgrade: *More than 3 team membes $10 a month, more than 15 is $60 dollars a month, more than 50 is $100 per month (discounts for length of journey) *Ability to download data. *To view other people’s journeys.

Potential:$40/month subscription; $200/more for whole journey)

Exit StrategyPREFERRED BUYER #1UPDATELY:who appreciates the impact

visualizing a timeline can have; has a global reach.

PREFERRED BUYER #2:ASANA: currently valued at over 250 million

and expected to become a $100 billion dollar company.

PREFERRED BUYER #3: WRIKE: Attempting to take on ASANA. If

Rock-It gains signficant traction, WRIKE or ASANA may be open to purchases as a way to -out-compete teach other.

● Goal setter extraodinare

● checklist writer for 15 years

● Sampled over 50 tasks applications

● Trained in the Lean Startup Metholody

● Co-founder/bussiness dev for health startup

● Graduate from Stanford Law School

Founder

Onboarding Landing Page

Startup/Innovation Journey

Employee Journey

Additional Products