PowerPoint Presentation

Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu

Interviews:123

People Surveyed: 49

Hypotheses Tested:17

Invalid Hypotheses: 4

Vibrant TeamRobin CiccarielloMarketing & Advertising

Jenni AndersonSales & Marketing

Crystal MakridisPublic Relations

Ryan RobertsonBusiness Management

Ryan Hajdu Hospitality

Steven Marsh Economics

Our Original BMCWhat we Thought

Types:Buyer/Suppliers

Motivations:Acquisition of particular resources and activitiesProductionProblem SolvingPlatform/NetworkPhysicalHumanFinancialEntertainmentReduced BoredomSpecific Apps catered to the serviceAllows people to multitaskOutside ShoppingOutside AdvertisementCo-CreationSelf ServicePersonal AssistanceDirect SaleOnline StoreApps inside the deviceMass MarketAnyone who waitsServicesAmusement ParksGovernmentRestaurantsNot To include people waiting less then 15 minutesValueAssetsSubscriptionsAdvertising/ APPSL1What we ThoughtValue PropositionPeople dont like waiting in linesPeople would want something to doPeople would like to save their battery on the phonesPeople were not willing to wait very long

What we didValue Proposition We interviews over 30 people as a group from the different placesDisneylandMoviesRestaurantsOfficesMallsGovernment Offices

What we found outValue Proposition

Types:Buyer/Suppliers

Motivations:Acquisition of particular resources and activitiesProductionProblem SolvingPlatform/NetworkPhysicalHumanFinancialEntertainmentReduced BoredomSpecific Apps catered to the serviceAllows people to multitaskOutside ShoppingOutside AdvertisementCo-CreationSelf ServicePersonal AssistanceDirect SaleOnline StoreApps inside the deviceMass MarketAnyone who waitsServicesAmusement ParksGovernmentRestaurantsNot To include people waiting less then 15 minutes

Amusement EntertainmentRestaurantsGovernment> 30 MinutesValueAssetsSubscriptionsAdvertising/ APPSWhat we thoughtCustomer SegmentsPeople had phones but didnt want to use themThe average time customers would wait would be less then 10 minuetsPeople would walk away if they had to wait to longPeople would want something to do to pass the time

What we didCustomer SegmentsWe posted an online survey through surveymonkey.comWe asked a Varity of questions to test our hypothesisWe analyzed the data from about 50 quizzes

What we found outCustomer Segments

What we thoughtChannelsWe wanted a physical product that would be a combined element of Glimm, Long Range Systems, and iPadRestaurants would have some type of budget for itWe could get the products made through different third party outlets

What we didChannelsWe researched the prices of different waiting devices We asked 20 restaurants what their budgets wereWe talked to 10 regional sales managers to talk about pricing

What we found outchannels

Direct SalesApps

What we thoughtcustomer relationshipsAfter pivoting we thought that more restaurants/customers would be interested in buying our productBuild Stronger Customer RelationshipsBecause of our pivot, more restaurants/customers will be interested in buying our product

What we didcustomers relationshipsWe went back to 10 previously interviewed restaurants and interviewed 23 new restaurants to see if interest increasedSwitched to stationary deviceComparable to Glimm screens Device would be interactive, include gamesConnect via app to customers smartphonesApp will send alerts to phones including waiting details and alerting when their table is ready

What we found outcustomer relationships

Self ServicePersonal AssistanceIT SupportWhat we thoughtrevenue model & PartnersRevenues would mainly be gained through subscription fees, licensing fees, and advertising on our appA secondary source of income would be through the sales of the Glimm type screensRestaurants would want to partner with us

What we didrevenue model & PartnersWe spoke with 30 new restaurants to get a feel for what they would be interested in and able to purchase.We asked if they would be wanting to participate with us If not why?

What we found outrevenue model & Partners

AssetsHardware PurchaseSubscriptionsAdvertising/Apps