ROBERT EDWARD HOLDEN1416 Grand Avenue, Pacifica, CA 94044

Home: (650) 515-5015 ● Email: RobertHolden@Holdenomics.com

A PAYMENTS PROFESSIONAL I design, build, and optimize world-class products, processes, and programs.

QUALIFICATIONS

Over 20 years of value-creating leadership experience in the Payments, Financial Services, and High Tech industries. Real Leadership. Real Experience. Real Expertise.

Expert knowledge of all aspects of the payments space including: Interchange qualification (e.g., CP, CNP, EMV, Debit, Durbin Regulated, ATM) Merchant payment acceptance and merchant discount cost management Payment Facilitators (e.g., Stripe, Braintree, WePay, Vantiv, Wells Fargo, PayPal) e-Commerce, Mobile, P2P, ACH, ATM, instant deposits, and other

alternative/emerging payments Risk management (e.g., fraud, chargebacks, financial controls, data security, and

business continuity) Legal and regulatory compliance (US and International – e.g., KYC, AML, OFAC,

money transmitters) Visa and MasterCard Op. Reg. Clearing and settlement systems – US and Int’l (e.g., dual and single message,

PIN, ATM and ACH) Acquirer/Third-party processor sales, retention, servicing, vendor management,

and backoffice operations Issuance and operations of prepaid, debit, and credit cards (consumer and

commercial)All replete with detailed understanding of cost and revenue drivers and product P&L’s.

Data Driven Decision Maker - Accomplished industry analyst, steeped in the theory and practice of economic, statistical, and accounting methodology (e.g., financial modeling, operational measurement, dashboard and scorecards, and P&Ls). Mastery of MS Excel. Adept with SQL, MS Word, and MS PowerPoint.

Dynamic Project Manager - Experienced leader of business process re-engineering, technology, and infrastructure solutions - including: IT solutions; mobile and internet; third-party processor/vendor selection, management, and SLAs. Experienced with Waterfall and Agile methodologies (e.g., Stories, Epics).

Recognized authority on benchmarking, process improvement, operational excellence, and margin optimization. Methodologies include: Continuous Process Improvement and Lean Six Sigma.

Talented leader of partnership programs with experience across products and sales channels. Guided programs that contributed over $320 million/year in value to impacted parties.

Entertaining and informative presenter of numerous company, industry and C-suite presentations (e.g., American Banker Association).

PROFESSIONAL EXPERIENCE

Paidigy Payment Services / Global Vision Group, Pacifica, CA 4/05 - PresentProduct Manager / Project Manager / Operations Expert / Business Metrics Authority

Robert Holden ResumePage 2

Partial list of clients includes: PayPal, Facebook, Visa Inc., MasterCard, American Express, Pulse/Discover Network, Visa New Zealand (ANZ, ASB Bank, Bank of New Zealand, National Bank, WestPac), Gerson Lehrman Group, Kaiser Permanente, Quisk, Rocket Lawyer, StyleSeat, and Vantiv - 5th/3rd Bank. Contract Payments Product Manager for several international mobile start-ups.

Designed consumer payment and merchant payment acceptance platforms and e-Wallets. Achievements included: product strategy, business case, pricing, P&L forecast, product design (features and functionalities), and project development scope and plan.

Contract Payments Product Manager for a multi-billion dollar healthcare provider/insurer. Designed national payment acceptance strategy. Achievements included: product strategy, business case, technical/IT strategy, project plan with budget, pricing, and identification of multi-million annual savings opportunities.

Contract Payments Product Manager for several e-commerce and mobile start-ups using the using the Payment Facilitator (Marketplace) model. Designed and directed payment acceptance services –- Achievements included: payment strategy, selection of a new payment vendor, risk (fraud, chargebacks, refunds) management, card brand Op. Reg. compliance, KYC/OFAC/money transmitter compliance. Identified multi-million dollar annual operating cost savings and contract negotiated price reductions.

Contract Chargeback and Fraud Risk Manager for several e-commerce merchants placed in the Visa High Risk Merchant Monitoring program. Designed and implemented chargeback remediation programs. Expert understanding of recurring/subscription revenue models. Reduced chargeback rate by more than half in each case for all clients.

Contract Payments Risk Manager for a state-up global mobile P2P payments company. Areas of focus included: financial, IT, physical assets, operational, regulatory, brand compliance, PCI compliance, country risk reviews, and financial institution risk reviews.

Contract Program Manager for a Visa Inc. sponsored Acquirer/processor industry process improvement initiative. Participants from among the top 15 US Acquirer/processors. Reviewed merchant sales and servicing, account retention, chargeback and fraud risk management, compliance (e.g., Op Regs., PCI-DSS and regulatory), transaction processing (e.g., data capture, interchange, clearing, and settlement). The project identified million dollar process improvement opportunities for each participant.

Optimized Interchange/merchant discount qualification for major, global, on-line merchant/payment provider. Resulted in a multi-million dollar annual cost saving opportunity.

Directed operational efficiency review of a top 10 U.S. Financial Institution processor. Reviewed products included: merchant payment acceptance, cash management services, and ATM and card processing. Review processes included: creation of operations metrics, development of cost and revenue forecasting tools, and recommendations of changes for efficiency gains. Identified million-dollar cost saving, replete with action plan.

Conducted an activity-based cost study of 5 major New Zealand banks – designed methodology; collected and interpreted data; helped banks to optimize operations and enhance profitability; and provided Visa New Zealand with critical information for guiding interchange.

Visa U.S.A., Inc., San Francisco, CA 1/91 – 3/05

Vice President – Acceptance Strategy and Analysis (4/02 – 3/05) and Interchange Strategy - Acceptance Economics (2/00 – 3/02) Manager and Director of Financial Research (10/94 – 1/00) Economist / Financial Analyst / International Country Risk Analyst (1/91 – 9/94) Program Manager for a merchant incentive program contributing over $275 million

annually in benefits to Visa USA and participating merchants. Program Manager for Visa’s Acquirer Partnership Program. Designed, implemented,

promoted, and managed a $45 million annually in benefits to Visa USA and participating member banks.

Co-Product Manager for the Merchant Direct Connect endpoint connectivity product, which included: market analysis, pricing and profitability forecast, productivity metrics, network policies and service quality, merchant implementation, and systems enhancements.

Co-Program Manager for Visa Merchant/Acquirer Interchange opportunities in support of Visa consumer, debit and commercial card product goals, replete with IT/network enhancement implementations.

Co-manager for Visa’s half ownership of Vital L.L.P. (a merchant payment network co-owned with TSYS). Responsibilities included: Joint venture renegotiation, profitability analysis, growth/product strategy, and SLA’s.

Account Executive – worked with Harris Bank/Moneris to gain support for all Visa acquiring products and achieved full benefit for Visa USA and Harris Bank from Visa’s partnership program.

Senior Business Leader for many activity-based cost, benchmark, best practice, and business performance metrics studies with budgets up to $3 million and staffing up to 15 team members. Provided estimated individual participant cost savings in multiple millions of dollars annually for each participant.

EDUCATION

Master of Science – Applied Economics, University of California, Santa Cruz, CABachelor of Arts – Economics, University of California, Santa Cruz, CABachelor of Arts – Psychology and Sociology, University of California, Santa Barbara, CA