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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Dazzling changes to 21st Century MediaInternet advertising to reach $3.15bnYOUTUBE 1bn users monthly Apple Go RadioLaunch Beats One with Zane Lowe
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Embarrassing Bodies – 4m viewersTrust Me I’m a Doctor – 2.4m viewers24 Hours in A and E – 2.4m viewersCasualty/Holby City – 4.5m
MEDIA CAN MOVE MOUNTANS
Comic Relief - £1bn (1985)Children in Need -£600m (1980)Sports Relief - £51m plus raised in 2014NHS/Public Health spend millions on major health campaigns.
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Granada Community Challenge - £12.5mLive Challenge - £1.4mAnti-Polyurethane foam campaign – bannedDefibrillator campaign –Asbestos campaign.
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Northamptonshire:
‘Government says its in the East Midlands, the BBC says its in East Anglia’
BBC Executive
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Key Question: Could Northamptonshire take control of its own messaging and media and do something unique in the area of health?
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Is it too complicated?Fear of Media?Too Busy?Not ambitious?Crisis facing NHS?
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
What do people say about Health and Wellbeing in the county?
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
What do people say about communications?What is the use of eHealth/Tele-Health Currently?
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Recommendations:LeadershipNew initiatives to drive excellence and
promote improvements (including Francis Crick Awards)
Build new media relations
NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS
Create a central portal gateway for all parts of the health ecology to contribute
Step by Step to major broadcast/social media initative.