ROADMAP TO THE FUTURE…

…from a National Service Provider.

Bridgestone Retail Operations, LLC (BSRO)

– Division of Bridgestone Americas (BSAM)– 2250 Locations

Retail

CFNA

Bridgestone Retail Operations, LLC (BSRO)

Manager, Automotive Equipment(Background)

• ASE CMAT 27 Years• ASE L1 17 Years• Industry 28 Years– Aftermarket Roles

• Buyer, Trainer, Training Developer, Store Manager, Service Manager, Technician

– Dealer Role• Technician

• Wyoming Technical Institute 1983• Federal FIRST, EDGE, OBDII Instructor• Equipment Specific Training, Calibration, Repair

Manager, Automotive Equipment

• Specify– Business Needs – Operations– Define Criteria- Operations + Technical

• Test– Empirical– Field

• Negotiate• Maintain• Repair

Aftermarket Generalizations and Assumptions

• Automobiles Advancing at Exponential Pace

• Models Proliferating

• Servicing All Makes

• Staying in the Repair Business

• Various Technician Backgrounds Skill Levels

National Account Assumptions

• Buyer Incredibly Busy

– Hard to Reach

– Email Preferred

– Proper Gateway

• Purchase Decisions $$ x 2250

National Account Needs

• Must Have National Distribution

• Must Have National Service

• Must Have Financial Means to Support Large Account in the Future

• Looking for Complete Turn-Key Solutions

Tire Wheel Service - National Account

• Must Provide Service on Very New Vehicles

• Under-Car Solutions MUST Fit Widest Variety

of Technicians– Examples –TPMS, Alignment, Brakes – NOT Traditionally Lead Technician Level Jobs

Under-Hood Service - National Account

• Must Integrate Software / Hardware /

Information

• Wide Variety Vehicles

• IP Gateway / VS. PC Software

Thank you!

Questions?