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Consumer Perception Toward Hero Honda Vs Other Bikes in Meerut
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PROJECT report
On
“CONSUMER PERCEPTION ABOUT HERO HONDA V/S
OTHER BIKES”
In Meerut
2008 - 2009.
Submitted to: submitted by:Mr. V.S. Solanki sir Abhishek SinghIPM, Meerut 2nd semester
PGDM 2008-2010
Institute of Productivity & Management
1
CONTENTS
ACKNOWLEDGEMENT.......................................................................................................2
PREFACE................................................................................................................................3
DECLARATION.....................................................................................................................4
GUIDE CERTIFICATE...........................................................................................................5
INTRODUCTION...................................................................................................................6
TWO-WHEELER INDUSTRY IN INDIA.........................................................................6
HERO HONDA MOTORS LTD.........................................................................................7
BAJAJ AUTO LTD.............................................................................................................9
TVS MOTOR.....................................................................................................................10
YAMAHA MOTOR..........................................................................................................12
ABOUT MEERUT................................................................................................................13
RESEARCH OBJECTIVES..................................................................................................14
RESEARCH METHODOLOGY...........................................................................................15
SOURCE OF COLLECTION OF DATA:............................................................................16
DATA ANALYSIS WITH CHARTS...................................................................................17
ANALYSIS AND INTERPRETATION...............................................................................32
RESEARCH FINDINGS.......................................................................................................34
RECOMMENDATIONS AND SUGGESTIONS.................................................................35
LIMITATIONS......................................................................................................................36
CONCLUSION......................................................................................................................37
BIBLIOGRAPHY..................................................................................................................38
BOOKS..................................................................................................................................38
WEBSITES............................................................................................................................38
QUESTIONNAIRE...............................................................................................................39
2
ACKNOWLEDGEMENT
It is indeed a great pleasure and privilege for us to present “CONSUMER
PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut
during 2008 - 2009.
We take immense pleasure in thanking Mr. Sushant Mittal Sir who gave us this
project and gave guidance and inspiration in doing this project and without his
guidance and motivation, this project will not be possible.
We are also very much thankful to Mr. R.N.Srivastava, manager of Hero
Honda in Meerut, who has provided a lot of information about Hero Honda
bikes.
We would also like to thank to the people who helped us doing this project and
especially to the respondents who gave us the valuable information in the
completion of this project.
Finally we want to thank our family, which motivated us, and our friends who
directly or indirectly helped us in completing the assignment.
One more thing we want to share that we have learnt a lot while doing this
project, e.g. we have met with a large number of people, having different
behaviors, different perceptions, different thinking, different way of talking
and many more, and from them we have really learnt a lot. And also we have
enjoyed a lot while doing this project.
Abhishek Singh Rajiv Lodaria
Sachin Chaturvedi Tapan Ray
Section-‘B’ PGDM (2008-2010)
3
PREFACE
“Learning categories you and practicing on that learning specializes you”
Practical aspect gives more knowledge and experiences than the theory and no
learning can be completed without practical aspect.
Live Project work is one of the most important parts of our curriculum for
management students, its basic idea is to strengthen the student’s concept
through practical training and make them equipped with recent development.
In the days when it was business as usual companies could succeed by there
new product with concept and supported by hard selling and good
advertisement and consider that consumer exhibit varying diverse
requirements for product/service combinations. In the face of their vast
choices, customers will gravitate to the offering that best meet their individual
needs and expectations. They will buy on the basis of their perception, choices
and preferences.
So on the basis of the consumer perception and preferences about the Hero
Honda and other bikes in the Meerut region our research work has been
done.
4
DECLARATION
We do hereby declare that this project entitled with “CONSUMER
PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut
during 2008 – 2009 is our own and original work. This is for fulfilling the
requirement of Post Graduate Diploma in Management as a winter training
project. It has never been submitted nor been published else where.
Abhishek Singh
Rajiv Lodaria
Sachin Chaturvedi
Tapan Ray
Date: Section-B
Place: PGDM (2008-2010)
5
GUIDE CERTIFICATE
This is to certify that this project report titled “CONSUMER PERCEPTION
ABOUT HERO HONDA V/S OTHER BIKES” in Meerut during 2008 –
2009 has been submitted in partial fulfillment of award of Post Graduate
Diploma in Management (PGDM) of Institute of Productivity and
Management, Meerut.
It is a confide training project report carried out by Mr. Abhishek Singh,
Mr. Rajiv Lodaria, Mr. Sachin Chaturvedi, Mr. Tapan Ray Of Session
2008-2010
Date: Mr. Sushant Mittal
Place: Faculty, IPM Meerut
6
INTRODUCTION
TWO-WHEELER INDUSTRY IN INDIA
The feeling of freedom and being one with the Nature comes only from riding a
two wheeler. Indians prefer the two wheelers because of their small manageable
size, low maintenance, and pricing and easy loan repayments. Indian streets are
full of people of all age groups riding a two wheeler. The growth of the two
wheelers sector was noteworthy in the past few years .The scooter and the
scooterette share in the Indian two wheeler market is 13.4%. The motorcycles in
India constitute for 81.5% of the total Indian two-wheeler market.
India is the second largest producer and manufacturer of two-wheelers in the
world. Indian two-wheeler industry has got spectacular growth in the last few
years. Indian two-wheeler industry had a small beginning in the early 50's. Bikes
are a major segment of Indian two wheeler industries. Indian companies are
among the largest two-wheeler manufacturers in the world. Hero Honda and
Bajaj Auto are two of the Indian companies that top the list of world companies
manufacturing two-wheelers. There are many two-wheeler manufacturers in
India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd
(HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).
The other key players in the two-wheeler industry are Kinetic Motor Company
Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha
Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield
Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).
The Two Wheelers Manufacturers in India, at present are doing good business.
The Gross Domestic Product has grown to 8%.
7
Hero Honda Motors Ltd
Hero Honda Motors Ltd. is a result of the joint venture between India's Hero
Group and Japanese Honda Motors Company in the year 1983. This joint
venture has not only created the world's single largest two wheeler company
but also one of the most successful joint ventures worldwide. Hero Honda is
globally known of being the most fuel-efficient bikes. This is a relationship so
harmonious that Hero Honda has managed to achieve indigenization of over
95percent.
The below chart shows the golden years in the history of HERO HONDA:-
1985 CD-100
1989 SLEEK
1991 CD-100 SS
1994 Splendor
1997 Street
1999 CBZ
2001 PASSION
2002 DAWN, AMBITION
2003CD-DAWN, SPLENDOR +, PASSION +,KARIZMA
2005SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER
The company is committed to provide the customer with excellence. A rich
background of producing high value products at reasonable prices led the
world's largest manufacturer of motorcycles to collaborate with the world's
8
largest bicycle manufacturer. During 80s, Hero Honda became the first
company in India to prove that it was possible to drive a vehicle without
polluting the roads. They company possess three manufacturing units based at
Dharuhera, Gurgaon and Haridwar are capable to produce 4.4 million units per
year. They introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission.
The unique features like fuel conservation, safety riding courses and mobile
workshops helped the group reach in the interiors of the country. Well-
entrenched in the domestic market, Hero Honda Motors Ltd. turned its
attention overseas, and exports have been steadily on the rise.
The gross sales of Hero Honda by March end'2008 was 33, 371, 43 Crore
9
Bajaj Auto Ltd.
Bajaj Auto Ltd established in 1945, Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960.
Bajaj Auto Ltd. is one among India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover.
The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”.
Bajaj Auto is based in Pune, Maharashtra, and has plants in Waluj, Akurdi and Chakan.
Today, the company has become a market leader with annual production in excess of 1.35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds & scooty, scooters, motorcycles, three wheelers).
Company : Bajaj Auto Ltd
Bajaj Avenger Bajaj CT 100 Bajaj Platina
Bajaj Discover DTSi Bajaj Pulsar DTSi
Bajaj Wave Bajaj Wind 125
Sonic DTSi
10
TVS Motor
TVS Motor is a leading and trusted two wheeler company began with the vision of
TVS Scooty. The founder of the Sundaram Clayton Group, the late T.S. Srinivasan -
'to design, develop and produce an affordable moped for the Indian family.' This
vision was realized in 1980 when TVS 50, India's first two-seater moped rolled out
of the factory at Hosur in Tamil Nadu, Southern India.
The company has been known for its ruggedness and reliability. TVS 50 was
successful and it has smoothened the way for many successes for TVS Suzuki even
before its launch in the market. The TVS 50 XL is especially designed for
individuals who want economy fused with sporty looks. Recently new XL Super
with a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in
the country. The Suzuki Samurai was launched for the time conscious urban
commuter. The Max 100 R was engineered for those who demanded strength and
ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw
power.
TVS Motor has continually worked on innovating the motorcycle segment along
with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is India's
first 5 speeds, 140 cc motorcycle. Another example of the company success is TVS
Scooty, a 60 cc Scooterette which keep one step ahead of its time in India.
In September 2008, the company has got 19% growth for registering total two
wheeler sales of 137,246 units.
11
The company is the third largest two-wheeler manufacturer in India and ranks
among the top ten globally. The company was the first in India to launch 2-seater
50cc moped and 100cc Indo-Japanese motorcycles. At present TVS Apache, TVS
Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian
market.
Company : TVS MOTORTVS 50 XLTVS Apache TVS Centra TVS Fiero TVS Star
TVS VictorTVS Scooty Streak
Suzuki Max 100TVS Star
12
Yamaha Motor
Situated at Faridabad, Haryana, Yamaha Motor India Private Limited is a 100% owned subsidiary
of Yamaha Motors Company Limited of Japan. Total employee strength of the company is more
than 3000 people. The company has opened "Yamaha One"- a branded dealership at Delhi and
plans to open more in the future. Along with this, Japan has also set up another subsidiary-
Yamaha Motors India Sales Pvt. Ltd.(YMIS) that deals with the sales and after sales services for
Yamaha brand of bikes. It is located at Surajpur, outside Delhi with an employee strength of 120.
Yamaha's association with India began in 1985 for the first time when it provided technical
assistance to the Escorts Group in manufacturing of motorcycles.
The company has its manufacturing unit in Faridabad and Surajpur, which supports the production
of motorcycles for domestic as well as overseas market. Considering environment sensitive issues,
Yamaha Motors also goes into the concept of environment friendly technology .The Company
believe in taking care of not only customers motoring needs but also the needs of future
generations.
Company : Yamaha Motor India
Yamaha Crux S
Yamaha G5
Yamaha Gladiator
Rajdoot
Yamaha RXZ
Yamaha Enticer
13
ABOUT MEERUT
Meerut a metropolitan city and a municipal corporation in Meerut district in
the Indian state of Uttar Pradesh. It is the 16th largest metropolitan area in
India and the 25th largest city in India. Meerut ranks 3rd in the total slum area
population in the country after Mumbai and Faridabad respectively. Meerut
ranks 4th in terms of population in Uttar Pradesh. Its population is about 13
lakh. It is the 4th biggest city in U.P. It is an ancient city located 56 km (34
miles) north-east of New Delhi. Meerut also has one of the biggest army
garrisons/cantonments in this part of the country. It is famous for its scissors
and Gazak. Meerut is also the sports capital of India. The 1857 Indian
independence drive started from here. According to the Government of India,
the district Meerut is one of the Minority Concentrated District in India on the
basis of the 2001 census data on population, socio-economic indicators and
basic amenities indicators.
14
RESEARCH OBJECTIVES
To study the factor that affects the buying decision of the consumer.
To find out the consumer satisfaction level with vehicle performance
and after sales services.
To study the consumer perception regarding the price of Hero Honda
and other bikes.
To find out the market share of different bikes in Meerut region.
15
RESEARCH METHODOLOGY
Research methodology is the way to systematically solve the research problem.
The method used for the research is Descriptive Research, to find out ours
Objectives. In descriptive research we use the primary and secondary data,
Sample Design for primary data have been collected through Probability
sampling. In which I have used convenient sampling and for secondary data
gone through Internet, Library, Magazine, News Paper etc.
Data Collection Method: - Data have been collected through Market survey
in Pallavpuram, Shastri Nagar, Ganga Nagar, Golden Avenue, and Paleda
of Meerut City.
Data Collection Instrument: - Well prepared structured questionnaires were
used in this study, which includes both closed-ended and few open-ended
questions to get information based on the objective of the research process.
Sample Size: - We had taken sample size of 100 Respondent.
Total number of Samples Rejected = 00
Total number of Samples Accepted = 100
Location: - We had conducted our survey in Meerut.
People of different age group from different economic background were asked
to fill the questionnaire containing 11 questions.
16
SOURCE OF COLLECTION OF DATA
All the useful data which were require for this research has been collected
through Primary and secondary data.
Primary data:- Collected through Questionnaire
Secondary data:- Collected through Internet, Magazines, Newspaper
Time Taken: - 30 days (February 6th, 2009 to March 5th, 2009)
ASSUMPTIONS
It is assumed that Hero Honda is the market leader among all other
bikes.
It is assumed that the chosen sample is the representation of whole
population.
It is assumed that information provided by the samples is accurate and
best of their knowledge.
17
Male74%
Female26%
Male Female
DATA ANALYSIS WITH CHARTS
1. Chart showing the gender details.
Total number of Respondents 100
Total number of Male Respondents 74
Total number of Female Respondents 26
18
2. Chart showing percentage of different company’s bikes.
COMPANY NAME NUMBER OF RESPONDENTS
RESPONDENTS IN %
Hero Honda 48 48%
Bajaj 35 35%
TVS 11 11%
Yamaha 04 4%
Any Other 02 2%
Total 100 100%
Hero Honda48%
Bajaj35%
TVS11%
Yamaha4%
Any Other2%
Hero Honda
Bajaj
TVS
Yamaha
Any Other
19
FACTORS WHICH INFLUENCES THE CUSTOMERS WHILE BUYING ANY BIKES
3. Chart showing percentage of customers who purchase bikes while viewing different features of bikes.
Contributon for Bikes
Advertisment12%
Price17%
Mileage29%
Service10%
Style16%
Power16%
Advertisment Price Mileage Service Style Power
Features BIKESHero
HondaTVS Bajaj Yamaha Other Total
Advertise-ment
07 1 3 1 0 12
Prices 12 2 2 1 0 17Mileage 14 6 8 1 0 29Services 04 1 4 1 0 10Style 03 1 5 0 0 16Power 08 0 6 0 2 16Total 48 11 35 4 2 100
4. Chart showing the percentage of factors which influences the
20
Customers while buying the Hero Honda bikes.
Hero Honda
Advertisment13%
Price22%
Mileage25%
Service7%
Style18%
Power15%
Advertisment Price Mileage Service Style Power
Chart showing the percentage of factors which influences the customers while buying the TVS bikes.
TVS Bikes
Advertisment9%
Price18%
Mileage55%
Service9%
Style9%
Power0%
Advertisment Price Mileage Service Style Pow er
21
5. Chart showing the percentage of factors which influences the customers while buying the Bajaj bikes.
Bajaj Bikes
Advertisment11% Price
7%
Mileage29%
Service14%
Style18%
Power21%
Advertisment Price Mileage Service Style Power
6. Chart showing the percentage of factors which influences the customers while buying the Yamaha bikes.
Yamaha Bikes
Advertisment25%
Price25%
Mileage25%
Service25%
Style0%
Power0%
Advertisment Price Mileage Service Style Power
7. Chart showing the percentage of factors which influences the customers while buying the other bikes.
22
Other Bikes
Pow er100%
Style0%
Service0%
Advertisment0%
Mileage0%
Price0%
Advertisment Price Mileage Service Style Pow er
8. Chart showing percentage of bikes preferred regarding impact of advertisement.
Impact Of Advertisment
Hero Honda59%
TVS8%
Bajaj25%
Anyothers0%
Yamaha8%
Hero Honda TVS Bajaj Yamaha Anyothers
23
9. Chart showing percentage of bikes preferred regarding impact of price.
Impact of price
Hero Honda70%
TVS12%
Bajaj12%
Yamaha6% Anyothers
0%
Hero Honda TVS Bajaj Yamaha Anyothers
10. Chart showing percentage of bikes preferred regarding impact of mileage.
Impact of Mileage
Hero Honda48%
TVS21%
Bajaj28%
Anyothers0%
Yamaha3%
Hero Honda TVS Bajaj Yamaha Anyothers
24
11. Chart showing percentage of bikes preferred regarding impact of services.
Impact of Services
Hero Honda40%
TVS10%
Bajaj40%
Yamaha10%
Anyothers0%
Hero Honda TVS Bajaj Yamaha Anyothers
12. Chart showing percentage of bikes preferred regarding impact of style.
Impact of Style
Hero Honda19%
Bajaj75%
TVS6%
Yamaha0%
Anyothers0%
Hero Honda TVS Bajaj Yamaha Anyothers
25
13. Chart showing percentage of bikes preferred regarding impact of power.
Impact of Power
Hero Honda49%
TVS0%
Bajaj38%
Yamaha0%
Anyothers13%
Hero Honda TVS Bajaj Yamaha Anyothers
26
14. Chart showing the customer satisfaction regarding their bikes performance.
Total number of customer satisfied = 96Total number of customer not satisfied = 04
Yes96%
No4%
Yes
No
15. Chart showing the customer satisfaction after sales service.
Total number of customer satisfied = 95Total number of customer not satisfied = 05
Yes95%
No5%
Yes
No
27
16. Chart showing the rating of bike on the basis of safety and comfort level.
COMPANY NAME 1 AND 2 PERCENTAGE
Hero Honda 24 45%Bajaj 18 34%TVS 06 11%
Yamaha 04 8%Any Other 01 2%
Total 53 100%
Hero Honda45%
Bajaj34%
TVS11%
Yamaha8%
Any Other2%
Hero Honda
Bajaj
TVS
Yamaha
Any Other
28
17. Chart showing percentages of durability of different bikes
Company Name Very Strong Strong
Hero Honda 12 28
Bajaj 04 26
TVS 02 05
Yamaha 01 02
Any Other 01 01
Total 20 62
12
42 1 1
2826
52 1
0
5
10
15
20
25
30
HeroHonda
Bajaj TVS Yamaha Any Other
Company Name
%ag
e Very Strong
Strong
29
18. Chart showing percentage of bikes regarding resale value.
COMPANY NAME NUMBER OF RESPONDENTS
PERCENTAGE
Hero Honda 59 59%
Bajaj 20 20%
TVS 13 13%
Yamaha 04 4%
Any Other 04 4%
Total 100 100%
Resale Value
59%20%
13%4% 4%
Hero Honda
Bajaj
TVS
Yamaha
Any other
30
19. Chart showing percentage of bikes regarding availability of spare parts.
COMPANY NAME NUMBER OF RESPONDENTS
PERCENTAGE
Hero Honda 45 45%
Bajaj 29 29%
TVS 16 16%
Yamaha 08 8%
Any Other 02 2%
Total 100 100%
Spare Part
45%
29%
16%
8% 2%
Hero Honda
Bajaj
TVS
Yamaha
Any other
31
20. Chart showing percentage of bikes preferred by female.
COMPANY NAME NUMBER OF RESPONDENTS
PERCENTAGE
Hero Honda 35 35%
Bajaj 13 13%
TVS 43 43%
Yamaha 06 6%
Any Other 03 3%
Total 100 100%
Prefered by Female
35%
13%
43%
6% 3%
Hero Honda
Bajaj
TVS
Yamaha
Any other
32
ANALYSIS AND INTERPRETATION
A large volume of data was collected through questionnaire in our research
study. This raw data, for convenient study has been further converted into
significant information and then carefully interpreted to fulfill the research
objective.
On the basis of research the facts which have come out are:-
Hero-Honda is the market leader among all other bikes in the Meerut
region with a total market share of 48%. The main competitor of Hero-
Honda is the Bajaj with a total market share of 35%.
It has also found that the most important factor which affect the
consumer while buying any bike is the Mileage with a total of 29%.
After that Price, Style, Power, Advertisement and Services comes with a
market share of 17%, 16%, 16%, 12% and 10 % respectively.
Among all the factors Hero-Honda is leading in four factors which
includes Price, Mileage, Advertisement and Power. This shows that
Hero-Honda is really a market leader.
It is also interpreted from the research that 70% of the total customers
buy the Hero-Honda bike because of the impact of price, 59 % impacted
due to advertisement, 48% due to mileage, 40% due to services, 19%
due to style and 49% due to power.
33
Customer satisfaction regarding the performance of their bikes is 96%
and after sales service is 95% which shows that the customers are very
much satisfied with their bikes which they have.
In case of safety and comfort level, Hero-Honda is again leading among
others with a total market share of 45%. Bajaj occupies the second
position with a total market share of 34%.
While seeing the durability of any bike, Hero-Honda stands at number
one in comparison to other bikes.
59% of the total people thinks that the resale value of Hero-Honda is
better then any other bike. Therefore, it can be interpreted that the brand
equity and performance of Hero-Honda is very good.
About 45 % of the total consumers think that the spare parts of the Hero-
Honda bike are easily available in the market. After that 29% of Bajaj
bikes consumers think so.
In case of bikes for the female, Hero-Honda is not the market leader.
TVS is the market leader with a total market share of 43%. Hero-Honda
occupies the second position in this criteria with a total market share of
35%.
34
RESEARCH FINDINGS
As it is our 1st group project, so it gave us lot of knowledge and experience
about Research methodology. This will be very helpful in our life as well
as in our summer training.
On the basis of that research we find that in case of bike, Hero Honda is
the market leader with 48% marker share in the Meerut city.
It is found that Mileage is the main factor which influences to a
consumer in his buying decision, and after the Mileage next preference
goes to Price, people gives same weightage to Power and style and after
that they are being influenced by Advertisements and Service
respectively.
It is also found that consumer’s decision is influenced more by mileage
rather than price.
By this research we come to know that almost 95% people are satisfied
with their bikes performance and it’s after sales services.
35
RECOMMENDATIONS AND SUGGESTIONS
Since Hero-Honda is the market leader with a total market share of 48%, but
there are certain recommendations required so that it can increase its market
share more and more. Some of them are as under:-
Hero-Honda should focus on its advertisement and mileage to increase
its market share.
Company should also focus on its after sales service as well as the
performance of the bikes.
Hero-Honda should also give some offers with their different models.
This will help in increasing the market share of the Hero-Honda
company.
The company should also launch some cheaper models so that the
students can buy more. This will be beneficial for both i.e. the company
and the consumers.
Since in the female bike category, TVS is the market leader with a total
market share of 43%. Hero-Honda has a total market share of 35%.
Therefore it is recommended that Hero-Honda should put some more
efforts so that it can become the market leader in both the sectors.
Hero-Honda is maintaining a good customer loyalty. Therefore
company should also focus on innovations and newer technologies. This
will help the company to capture more and more market and earn more
and more profits.
36
LIMITATIONS
Although we have given our 100 percent for doing this project. But still were certain limitations while doing the research work. Some of the limitations were as follows.
1. One of the biggest limitations with this project work is the time factor. Since we had got only 30 days for doing this project, therefore we think it was less time for doing this project work. Time was very much limited and as a result we were restricted with the time boundation.
2. Another limitation was with the language. While doing the research work, we faced a lot of problem regarding the language. Since every person didn’t understand English, therefore we had to make them understand in different languages like Hindi and Bhojpuri.
3. Also due to the limited time period, we couldn’t able to cover more area. That’s why we were also restricted with the area also.
4. The research work is influenced by the exaggeration of some of the respondents.
5. In some cases, the respondents were not giving us the proper reply. He/she might think that this was only westage of time or this might create some problem etc. And as a result he/she had given some fake answers and filled the questionnaire very casually.
6. It was very difficult to take name, address and phone number of the respondents. Some of the respondents after filling the questionnaire didn’t want to give their name, address and phone number.
37
CONCLUSION
After the completion of project we have seen the different aspects of this
Training Project. Also we have gained some new experience about the
consumer research. While surveying we have met a large number people, with
different perceptions, with different nature, and as a result of this we have
learnt a lot of things like how to talk with the different people with different
behavior. We are benefited a lot and this will definitely help us a lot in our
summer training as well as in the future.
Also the outcome that came out from this research work is that in city Meerut
which is an large and prosperous city in the north Indian state of Uttar Pradesh.
It has a population of almost 1.2 million people. Bike riders have feeling of
freedom and being one with the Nature comes only from riding a two wheeler
in Meerut. Meerutians prefer the two wheelers because of their small
manageable size, low maintenance, pricing and easy loan repayments.
meerutians streets are full of people of all age groups riding a two wheeler. We
take sample size of 100 in which male female ratio is 74 and 26 respectively
and we found an interesting result. We found that hero Honda lead with 48%
of market share. And the main embed behind the purchase is performance of
bike. Major chunk of customer perception about hero Honda is good and they
satisfied with bike performance, price, sales & service and style
38
BIBLIOGRAPHY
Books
1. Research Methodology written by C.R.Kothari.
2. Marketing Management written by Philip Kotler.
3. Consumer Behavior written by Schiffman & Kanuk.
Websites1. www.google.com
2. www.herohonda.com
3. www.bajajauto.com
4. www.yamaha.com
5. www.tvsmotor.in
39
Questionnaire
Respected Sir/Madam,We are the students of IPM Meerut. As per our course curriculum, we are doing the market research on “Consumer perception about Hero Honda and other bikes”. So we need your valuable view for the questions given below. We will be grateful to you.
Q1 :- Which bike do you have? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________
Q2 :- Please prioritize the options that affects your purchasing decision of bikes.[1 being the most important and 6 being the less important]. a. Advertisement [ ] b. Price [ ] c. Mileage [ ] d. Service [ ] e. Style [ ] f. Power [ ]
Q3 :- Are you satisfied with your bikes performance? a. Yes b. No
Q4 :- If No, then why?______________________________________________________________________________________________
Q5 :- Are you satisfied with your bikes after sales service? a. Yes b. No
Q6 :- Rate your bike on the basis of safety and comfort level.[1 being the highly safe and comfortable and 5 being the least safe and comfortable].
__________________________________________ 1 2 3 4 5
Q7 :- To what extent do you think that your bike is durable? a. Very strong b. Strong
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c. Medium d. Weak e. Very weak
Q8 :- According to your perception which bike’s spare parts are easily available in the market? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________
Q9 :- Regarding resale value, what is your consideration? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________
Q10:- According to you, which bike is most preferable for female? a. Hero-Honda b. Bajaj c. TVS d. LML e. Any other (please specify) __________________
Q11:- Any suggestions you want to give about your bike?_____________________________________________________________________________________________________________________________________________
Name :- ________________________________Age :- ________________________________Gender :- ________________________________Occupation :- ________________________________Address :- ________________________________
________________________________Contact No.(If you wish):-_______________________________
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