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CORPORATE OVERVIEW
Feb 8th 2011
Reach Media Group is a digital media company that
owns, operates and powers Out-Of-Home TV networks .
Advertisers partner with us to engage Active Consumers
when they are along the path to purchase.
• Digitization of content
and distribution has
changed consumer
consumption and
created new
opportunities for
advertisers.
All Media Evolves Over Time…
…and TV is no exception
It’s Become Harder to Reach In-Home TV Viewers
The audience segments most coveted by
mass advertisers are, ironically, the most
adept at avoiding mass advertising
Sources: Nielsen Media Research, 2009. New York Post, December 2009; New York Times, “Web Passes Papers as a News Source”, 2009; Experian® Simmons(SM), New Media Study, 2009 – most popular media cited: emailing, surfing the internet and talking on the phone.
91% of DVR owners skip commercials.
New research shows time-shifted
viewership more rampant than
previously thought.
44% of Americans say the internet is
the #1 source of their news – this
has nearly doubled from 2008,
surpassing newspapers.
72% of TV watchers use another media
while watching TV
But TV is Everywhere Now
70M viewers watched RMG
OOH TV last month
Source: Arbitron Digital Place-Based Video Study 2010
155M Americans watched TV away-from-home
in the last month
Consumers Have Embraced TV Anytime Anywhere
52% of American consumers recall seeing an OOH TV ad in the last week.
47% recall seeing a specific ad.
Source: Arbitron Digital Place-Based Video Study 2010
This New Ad Intercept is a Must Buy Media
It builds Brands..
Lincoln Increased purchase
consideration by 286%
Yahoo! Achieved unaided
recall rates twice that of TV
Rogaine Drove a 71% change in
brand perception
It Works.. OOH TV affects purchase behavior. Nearly
1 in 5 consumers who have seen an OOH
TV ad made an unplanned purchase.
Source: Arbitron Digital Place-Based Video Study 2010 & RMG 2010 Campaign Results
Introducing OOH TV
Taxis Airplanes Fitness Clubs Hotels & Casinos
Coffee Shops Colleges POC
Arbitron Confirms That OOH TV Has Arrived…
Source: Arbitron Digital Place-Based Video Study 2010
OOH TV is:
Widely Distributed 70% of US residents 12 and older have seen a digital
video display in a public place in the past month.
52% recall seeing one in the past week.
Popular Digital place-based video advertising in public
venues reaches more American’s each month (70%)
than online video including Facebook, Hulu and
YouTube.
Engaging Viewers are engaged with the content. Nearly half
(47%) of those who have seen digital place-based
video in the past month, recall seeing a specific ad.
Effective Ads have an effect on purchase behavior. Nearly 1
in 5 (19%) of those who have seen an ad made an
unplanned purchase.
The perfect blend of content and context
Delivering large stable
audiences of active
consumers, on their
time, with the content
they seek, when they
are on the path to
purchase.
Engaging Content
Power of Place
On the Consumer’s Time
Active Consumers
7:00 AM 8:00 AM 9:00 AM 10:00 AM 2:00 PM 4:00 PM
Audience Mapping Strategy
Target Active Consumers while they Work, Play and Shop › Consumers outside of the home, engage in large amounts of media consumption
every day. Understanding their media consumption patterns and placing your
message in the right place, at the right time is important to achieve desired results.
Success with OOH TV:
• Use at Launch to quickly impact awareness measures
• Drive Retail Success: Significantly lift purchase consideration and intent
• Beyond the Screen Activation: Social media, mobile marketing, POS
• Hyper-target the lightest TV viewers: Deliver the hard to reach audiences,
for a fraction of the price of television.
• Optimize TV Reach: As TV plans approach maximum reach, place-based
media efficiently extends reach
Case Study: Lincoln In-flight Takeover
• Lincoln executed a two-month takeover of all of RMG’s inflight media assets – from roadblocks & boarding billboards, to long-form and on-demand content – the Lincoln brand was omnipresent
• Custom research proved the campaign was highly effective. In addition to driving exceptional awareness, the campaign drove significant lift on all key metrics including brand favorability, brand associations & attributes, and purchase consideration
286% increase in purchase
consideration.
Case Study: Yahoo! Multi-Network Domination
• Yahoo! and Kinetic / DMG partnered with RMG to plan a high-impact multi-network DOOH
program leading into July launch.
• In a never been done before cross-network research study, RMG proved the efficacy of DOOH
networks. With no other media running, Yahoo!’s campaign on RMG drove significant ad recall,
brand affinity and attribution lift.
Unaided recall rates
DOUBLE TV: 23% OOH TV
vs. 10% for in-home TV
The RMG Difference
Scale
200,000+ Screens Engagement
70 Million Monthly Active Consumers Delivered at Moments of Maximum Influence
Reach
National Coverage With focus on Top 20 DMAs
Quality Impression Premium Content
Premium Venues
Source: MediaMark Research Inc. (MRI) 2009 Doublebase. Base=A18+..RMG proprietary research.
OUR SOLUTIONS
Place-Based Networks
Fitness
Entertainment Network 18M Viewers Per Month
In-Flight
Entertainment Network 10M Viewers Per Month
NYTimes.com Today
Network 6M Viewers Per Month
Point-of-Care
Network 7M Viewers Per Month
mtvU
Network 9M Viewers Per Month
Caesars
Entertainment
Network 10M Viewers Per Month
Taxi
Media Network 10M Viewers Per Month
Upscale Business
Traveler Network 14MM Viewers Per Month
Active Consumer Networks
Health Conscious
Network 11MM Viewers Per Month
Affluent Consumer
Network 27MM Viewers Per
Month
Tech Enthusiast
Network 8MM Viewers Per Month
Lifestyle
Network 15MM Viewers Per Month
Youth
Network 10MM Viewers Per
Month
Cross Platform Solutions
Media Solutions
Drive to Retail 60M Viewers Per Month
Mobile
Engagement 14M Viewers Per Month
Brand Awareness
Builder 65M Viewers Per Month
Social
Media 18M Viewers Per Month
Industry
Solutions
Promotional &
Location Specific
Events
