R O L L . C O M R e d e v e l o p m e n tC o n t e n t + U X

f i re stat ion

September 28, 2012

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ObjectiveA visual site-map for to represent the parallxing flow of the Roll Global website. The goal is demonstrate the order that the content and page structure would appear.

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Sticky Navigation follows the user to each section of the site to enbale quick navigation without the need to scroll to the top.

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ROLL.COM Site MapROLL.COM Homepage

History PEOPLE FIJI Water

Suterra

POMWonderful

WonderfulAlmonds

Roll Giving

Landmark

Paramount Farms

WonderfulPistachios

Neptune?

Roll Law Group

Lynda & StewartResnick

LAND Teleflora

Almond Accents

Justin

Cuties

Roll Consulting

Fire StationAgency

Wonderful Sales & Marketing

CAREERS (Join Roll)

WHAT WE BELIEVE (Mission, Values)

WHO WE ARE (About)

OUR BRANDS

HEALTH

CONTACT

PRESS SEARCH

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Each brand is organized into four content buckets1) Our Story (+ Our Orchards) Overview of each product, source (below) and feel good content. 3) Your Health Overview of health benefits and USPs (3-5 content blocks with call outs, pull quotes).

4) Our Beliefs Relevant CSR stories and iniatives for each brand.

5) Explore Portal page for users to discover more about the brand by visiting the brand website, social media experiences, store locator, job search, PR contact, and more.

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Persona Objectives

Convert job prospects to leads with a compelling site that highlights Roll’s commit-ment to employees and stakeholders as a socially conscious place to work. Promote our authentic story of positive impact on the environment,health and welfare of our employees.

Increase media coverage and awareness of Roll’s humanitarian spirit

Inform government agencies and lobbyists about Roll’s benevolence through an en-vironment that captures their attention to champion its causes.

Provide scalable and accessible content for sales people to effectively communicate Roll’s story – its values, brands and charitable efforts.

Provide consumers and prospects with a user-friendly experience that drives re-sponse and a deeper dive into brand content.

Personas > CONTENT > Designs

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ROLL.COM Website

Logo

NAV Linksto Business Units

Global NAV

Brand Imagery

Contact

Sharing

Content > Copy > WIREFRAMES > Designs

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ROLL.COM Site Map

FIJI Water

Suterra

POMWonderful

WonderfulAlmonds

Landmark

Paramount Farms

WonderfulPistachios

Neptune?

Teleflora

Almond Accents

Justin

Cuties

OUR BRANDS

Timing > Copy > WIREFRAMES > Designs

Our BeliefsYour HealthOur Story Explore

PAGE 9Timing > Copy > Wireframes > DESIGNS

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Next StepsExpand content requirements to create a comprehensive framework for each brand, product, sustainability initiative, philanthropic effort, job description and more.

Create a User Experience (U/X) system to understand how the various content elements relate to one another through layout and navigation.

Develop content maintenance and development strategy with key Roll stakeholders: • Business Units • PR • HR/Recruiting• Government Affairs • RollGiving • Roll IT

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Thank You