Richard Vining Product Marketing Manager 3 March 2009 The Smart Software Symposium: Storage Management Solutions

Richard ViningProduct Marketing Manager

3 March 2009

The Smart Software Symposium: Storage Management Solutions

The economic crisis we didn’t predict

The world is connected:economically, socially and technically.

• Frozen credit markets and limited access to capital.

• Economic downturn and future uncertainty.

• Energy shortfalls and erratic commodity prices.

• Information explosion and risk/opportunity growth.

• Slowing superpowers and emerging economies.

• Increasingly complex supply chains and empowered consumers.

The reality of living in a globally integrated world is upon us.

Source: IDC Worldwide Black Book Q4 2008 (February 2009),Consensus Economics

Economic climate: Impact on IT

2.5%

-0.5%

5.9%

0.5%

May '08 Feb '09

GDPIT Spend

Only Software and Services are expected to grow

-10% -8% -6% -4% -2% 0% 2% 4% 6% 8%

Services

Software

Printers

Networks

Storage

Servers

PC

May '08

Feb '09

Source: IDC Worldwide IT Spending 2008-2012 Forecast Update, February 2009

And of all the hardware categories, Storage is expected to contract the least

-1.0%

3.3%

3.4%

But, <10% of CIO’s say they will cut Storage

PCs

Servers

Mobile devices

Network

Printers

Storage

VoIP

Source: IDC’s Futurescan Survey, 2008 (n = 300)

0 10 20 30 40 50 60

What are you planning to cut?

…driving nearly unabated storage capacity growth

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

External Disk StorageWorldwide Petabytes Shipped

2000 – 2012

Sources: IDC, Economic Crisis Update: Worldwide Disk Storage Systems 2008-2012 Forecast Update, Doc # 216074, Jan 2009 IDC Worldwide Disk Storage Systems Quarterly Tracker, Dec 2008

Grappling with data growth in today’s economyImperatives and Focus Areas for Storage Administrators

Be more Cost Effective

Be more Capital Efficient

Improve Service

Reduce Risks

Productivity

Power

Utilization

Scalability

Availability

Security

Recovery

Compliance

The Pressures on Storage Admins are Mounting

• Data growth– It takes longer to back it up

• Higher service level requirements – You can’t afford down time– You can’t afford to lose any data, anywhere

• Longer retention periods for more data– Need more capacity; need to manage it

• Mergers and acquisitions– Need to integrate systems, processes

• Security requirements– Need to protect your customers’ data as well as your own

• Remote/branch offices– Creating and storing more business-critical data

Critical Data may not be Well-Protected: Mid-Sized Companies / Branch Offices

• Lack of IT resources and processes • Backups are performed by non-IT personnel that

have other jobs– They often forget to run the backup, or they do it wrong– If it doesn’t get backed up, it can’t be restored

• Tape-based systems have issues (in small offices):– Manual processes– Security risk: tapes get lost/stolen when moved/stored

off-site– Recovering lost data from tape is a painful and often

impossible task

IT Realities Today

• Smaller staffs

• Budget cuts (esp. CAPEX)

• Project postponement

“You do things when opportunities come along.”- Warren Buffet

IBM Service Management for Storage Delivers…

Visibility– The ability to see everything that’s going on

across the infrastructure

Control– The ability to keep the infrastructure in its

desired state by enforcing policies

Automation– The ability to manage huge and growing

infrastructures while controlling cost and quality.

Techniques that help reduce storage costsSteps IBM offers

Understand what you have and how it’s performing

• A holistic topology view of your storage infrastructure• Predictive analyses, planning, and recommendations• Built-in and customizable operational reporting and

monitoring

Improve utilization of existing resources to reduce excess purchases

• Virtualization of your total storage capacity across vendors

• Thin provisioning at the virtualized layer to auto-assign capacity as needed (on demand)

• Industry-leading and time-trusted data protection software that scales with your growth, without additional cost

Focus on data reduction initiatives

• A data management lifecycle model that enables you to identify, protect, securely move, archive, and delete data as appropriate

• De-duplication at the backup layer for minimization of protected information

IBM Tivoli Storage Management

Offering efficient utilization and automated management of all IT resources

Virtualizing storage for ease of administration, capacity utilization and transparent data migration

Enabling business continuity at all times while aligning recovery costs based on business risk and information value

Retaining information automatically to enable future business leverage, or to comply with internal or external regulations

Visibility, Control, and Automation of Storage processes

Data Protection & Data Protection & Unified Recovery Unified Recovery

ManagementManagement



Information Information Retention & Retention &

Lifecycle Lifecycle Management Management

Information Information Retention & Retention &

Lifecycle Lifecycle Management Management

Storage Resource Storage Resource & Infrastructure & Infrastructure

Management Management

Storage Resource Storage Resource & Infrastructure & Infrastructure

Management Management

Storage Management Solution Overview

• Tivoli Storage Manager 6– IBM’s flagship data protection and recovery – 20,000+ customers– Industry-leading scalability, performance, availability, administration – Leveraging disk and tape to meet recovery and cost objectives– Integrated archiving and data movement and encryption capabilities

• Tivoli Storage Manager FastBack– Leading Microsoft Server and Microsoft Exchange recovery– Reduces the amount of data at risk to near zero (improved RPO)– Near-instant virtual recovery of data to reduce downtime

• Tivoli Continuous Data Protection for Files– Simple to use laptop/desktop data protection and recovery – Works in the background, automatically; drag-and-drop file-based recovery

Key Offerings Data Protection & Data Protection & Recovery Recovery


Data Protection & Data Protection & Recovery Recovery


Tivoli Storage Manager 6

Addresses our customers’ most challenging issue: cost-effectively containing the tidal wave of data growth.

NewNew Simplified deployment and management

NewNewIncreased scalability, availability and performance

NewNew Built-in Data Deduplication

NewNewImproved integration with Windows, VMware and NetApp / N series NAS Filers

Announcement: 5 Feb 09Availability: 27 Mar 09

Tivoli Storage Manager 6

Will help clients:• Reduce infrastructure costs – servers, storage, bandwidth

• Reduce operational expenses

• Improve application availability and reduce downtime

• Reduce risk associated with data loss

• Achieve regulatory and corporate compliance

• Manage your data throughout its lifecycle

19

Enterprise Data Center Mid-Market and Remote Offices

Sch

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Dat

a P

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CD

P)

FilesX Acquisition (April 2008)

Lowest TCO and ROI for datacenter backup

Extensive support for removable media (tape)

Broad OS platform support

Very large database (VLDB), application and SAP protection

Hierarchical storage management

Disaster Recovery management

Superior scalability

FilesXFast (near-instant) Recovery

Deep protection of mission-critical applications

Near-zero data loss

FilesXDisk-based protection of

distributed data

Strong Windows, VMWare and Microsoft Exchange

capabilities

Block-level CDP

Simple to set up and use

Cost-effective

Tivoli Storage ManagerFile-level CDP for desktops/laptops and

mobile workers

Together delivering a

more complete solution

Together delivering a

more complete solution

Complementary to Tivoli Storage Manager

Tivoli Storage Manager FastBack

Value Propositions:• Automated, continuous data protection for Windows servers

– Block-level backup; file or volume-level recovery• Backup consolidation, disaster recovery, business continuity /

business resilience for remote offices and data centers• Recover from almost any type of data loss• Item-level recovery of e-mail and database objects• Reduce the amount of data at risk to almost zero• Reduce the time to recover from any data loss to seconds• Elimination of ‘backup windows’ for 24x7 applications

Improvements in Backup & Recovery Operations

Description Tape TSM FastBack

Comments

Backup File/Print Server 16 hours 3 minutes Increased frequency from 1/wk to 6/day

Backup E-Mail Server 46 hours 2 minutes Increased frequency from 1/wk to 8/day

Recover Individual File 25 minutes 3.5 minutes

Recover Individual E-Mail Impossible 15 minutes Same for calendars, contacts, tasks, etc.

Restore a File Server Volume

10-16 hrs. 6-10 min.

Restore E-Mail Volume 35-45 hrs. 6-10 min.

Comparisons of TSM FastBack vs. weekly full backup to tape; results provided by a major customer

Customer Case Study: ECOM Agro-Industrial

Company Info• Leading processor and merchandiser of coffee, cotton and cocoa,

with ancillary agricultural operations in oilseeds and hogs. • More than 150 years of market experience, now an international

leader with offices across Europe, Asia, Africa and the Americas.Challenge• “As ECOM has expanded its operations globally, the risk of data

loss and revenue impact became greater. We had to make sure our operations were covered for any issue.” -- Willa Bess Zandi, director, Information Technology, ECOM

Solution• ECOM has installed Tivoli Storage Manager FastBack to replicate

more than 1 terabyte of ERP and related data from its offices in Mexico, Costa Rica, Honduras, Nicaragua, Guatemala, Peru and Colombia to its corporate data center in Dallas, Texas.

“We are confident that we are well protected in the event of failure”

Summary

Data Center

Tivoli Storage ManagementData Protection and Unified Recovery

• Reduce Costs– Reduce infrastructure costs– Reduce management / admin costs– Reduce operating costs

• Improve Service Levels & Manage Risks– Reduce the amount of data at risk– Improve data/application availability– Recover faster from data disasters– Get remote office data under control

Do More With Less

ProtectBackup, DR, BC

ArchiveCompliance, Security

ManageResource Utilization

VirtualizeSimplify, Optimize

Fully Integrated

Storage Management

Vis

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ty,

Co

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ol,

Au

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Tivoli Storage Management Solutions Help You:

Everything you need from a single proven vendor

IBM Strategy

1. Evolve from Data Protection to Unified Recovery Management Enable control of multiple data protection and recovery technologies each aligned with business objectives

2. Securely protect data movement through the storage hierarchy and simplify administration of security policies

3. Improve visibility into the operations with real-time monitoring and reporting, analytics, and predictive analysis

4. Reduce impact of data growth with continual improvements in scalability, performance, and data reduction techniques, including data deduplication




ManagementManagementManage the tidal wave of data growth while reducing costs, controlling risks and improving service levels

Documents

Richard Vining Product Marketing Manager 3 March 2009 The Smart Software Symposium: Storage Management Solutions