Richard Branson Final

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RICHARD BRANSON


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PERSONAL DETAILS

Born on : 18 July 1950.

Where : Blackheath,London UK.

Residence : London England UK.

Occupation : Chairman of Virgin Group.


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Net Worth : $2.5billion.

Richard Branson is the 261st richest personaccording to Forbes' 2009 list of billionaires,with an estimated net worth of approximately1.5 billion.

Spouse(s) : Joan Templeman (1989

Kristen Tomassi (19721979),divorced.

Children : Holy branson(1981).

: Sam branson(1984).


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VIRGIN

AS ACOMPANY


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Type : Private (Limited liability)

Founded : 1970 (Incorporation: 1989)

Headquarters : The School House, 50 Brook

Green, Hammersmith andFulham, London,England

Key people : Richard Branson, Chairman: Stephen Murphy, CEO: Susannah Parde, CFO


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Industry Type : Conglomerate.

Revenue : US$20 billion (2006)

Products : Beverages,Airline,Films,GamesInternet,Radio,Books,Train

Retail,Houseware,Financial Services

Jewellery,Cosmetics,Music,

Consumer,Electronics,Mobile

phones.


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VIRGIN

AS A

GROUP


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Its a Brand venture capital.

Core business areas are travel,Entertainment,lifestyle.

Virgin Group's date of incorporation is listed as1989 by Companies House, who class it as aholding company.

The net worth of Virgin Group Ltd as ofSeptember 2008 is 5,010,000,000.


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VIRGIN

AS A

BRAND


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The brand name "Virgin" arose when Branson

and a partner were starting their first business,a record shop. They considered themselvesvirgins in business.

The Virgin logo was originally sketched on apaper napkin and remains largely unchanged

from the original style used.


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LIST OF VIRGIN BRANDS


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Virgin Atlantic - An international airline flyingto many major destinations.

Virgin Megastores - Music Super-marketslocated in major locations in the UK, USA and

Australia.

Virgin Books - Publisher and distributor ofbooks.

Virgin Credit Card - Branson's attempt toprovide credit card at a reasonable price.

Virgin Holidays - Book a holiday and fly VirginAtlantic?


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Virgin Trains - Virgin making trains sexy inthe United Kingdom.

V2 Music - Largest UK based independentrecording label.

Virgin Active - Chain of fitness clubsthroughout the United Kingdom.

Virgin Galactic - Branson's planned affordableflight to space venture.

Ulusaba - Luxury game reserve located inSouth Africa.

Necker Island - Branson's own private islandlocated in the British Virgin Islands.


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VIRGINBUSINESS VENTURES


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Branson formed Virgin Atlantic Airways in 1984,launched Virgin Mobile in 1999, Virgin Blue in

Australia in 2000.

On 25 September 2004, Branson announcedthe signing of a deal under which a new spacetourism company, Virgin Galactic.

Branson's next venture with the Virgin group isVirgin Fuels, by offering a revolutionary,cheaper fuel for automobiles and, in the nearfuture, aircraft .


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On 21 September 2006, Branson pledged toinvest the profits of Virgin Atlantic and VirginTrains in research for environmentally friendlyfuels. The investment is estimated to be worth$3 billion .

On 4 July 2006, Branson sold his Virgin Mobilecompany to UK cable TV, broadband, and

telephone company NTL/NTL :Telsssewest foralmost 1 billion .


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In 2006, Branson formed Virgin Comics andVirgin Animation

Branson also launched the Virgin Health Bank

on 1 February 2007.

On 9 February 2007, Branson announced the

setting up of a new Global science andtechnology prizeThe Virgin Earth Challenge.


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Six lessons of Marketing-Richard Branson

You don't have to be a category leader to have asuccessful business

Thinking, breathing and acting like a customer isessential

Free advertising can be a company's bestpromotional tool

Customers define your brand for you


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Social media can absolutely drive sales

Customer engagement is key


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RICHARD BRANSON

FAMOUSQUOTES


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In 2000, Branson received the Tony JannusAwardfor his accomplishments in commercialair transportation.

In 2009, Branson was voted the UK's"Celebrity Dream Boss


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The Main Issues Facing theVirgin Group

Virgin Atlantic

Virgin Rail


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HONORS


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In 1993, Branson was awarded an honorarydegree of Doctor of Technology fromLoughborough University.

In 1998 Branson released his autobiographyentitled Losing My Virginity, an internationalbestseller.

He was knighted in 1999 for his "services toentrepreneurship.


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A business has to be involving, it has to be fun,and it has to exercise your creative instincts.Richard Branson Business .

I never get the accountants in before I start upa business. It's done on gut feeling, especiallyif I can see that they are taking the mickey outof the consumer.

Richard Branson - Accounting - Customers -Business .


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Richard Branson Final