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Postgraduate Diploma in Business and Management Program
PGD S2.4 Human Resource StrategyBy Dr. Travis Perera
Day 1. Relationships of Human Resources to the Organization’s Operations
Staff first, customers second, and shareholders third, is something I really believe. I am of the opinion that my employees should be given top priority. Therefore it is necessary to create a friendly, egalitarian, non-hierarchical, family-like atmosphere in all my companies, an ambiance in which people have fun and enjoythemselves.
-- Richard Branson, CEO, Virgin Atlantic
Richard Branson: Be Entrepreneurial with People
Personnel Management
Independent Function
Respond to demands of other Functions
Personnel dept. has
prime Responsibility
Human Resource
Management
HRM is sub-system of total system
Organic: All parts are inter-linked
Main task - to develop competencies
All managers are
HR managers
Strategic Human
Resource Management
Mindset at Corporate Level
People are the Key Success Factor
Competencies lead to Competitive
Advantage
Changing Views of Managing People
People are motivated by
Salary
People are motivated by challenge and opportunity
Individuals have the power, strategic task is
to orient this power
2
Components of a Human Resource Strategic System
Career &
succession planning
Employee relations
HR Strategy
Differentiation
Focus
Cost Leadership
The Human Resource System
People Give the Competitive Edge
The Aim Should be Not Mere Compliance with Rules, But Employee Commitment
Social System
Values and imagery related factors
In theHRD CLIMATETechnical System
Process and skill related factors
In theHRD CLIMATE
Organizational Identification
High Low
High
Low
TotallyCommitted
Functionally
Committed
UncommittedStructurally
Committed
HighPerformance
Job Involvement
Jo
b S
ati
sfa
cti
on
3
Employees Should be Carefully Selected and Developed
Recruitment Selection
Socialization to Culture
Commitment Competence
The Human Resource System
Top Management Involvement is Imperative
HR Policies Should be Integrated into Business Strategy
InfluencingThe
Change
4
The Human Resource System
The Human Resource System
The Differentiated Workforce
HRD and 4 Phases of Socialization
5
Overall Framework for HRS
COMPETITIVECHALLENGES
• globalization• technology• managing change • human capital• responsiveness• cost containment
EMPLOYEECONCERNS
• background diversity• age distribution• gender issues• educational levels• employee rights• privacy issues• work attitudes• family concerns
HUMAN RESOURCES
• planning• recruitment• staffing• job design• training/development• appraisal• communications• compensation• benefits• labor relations
Environment• empowerment• teams• leader support• culture
HR System for Productivity Enhancements
Ability• recruitment• selection• training• development
Motivation• job enrichment• promotions• coaching• feedback• rewards
Perf=f(A,M,E)
