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8/8/2019 RI MMTC SXM 111910
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11/19/10 4:14 Padio Ink Magazine
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Related StoriesFCC Adopt s Rules For Sir ius XM Leases
MMTC WANTS CLARIFICATION ON SIRI US XMORDER
November 19, 2010: After a number of delays, t he FCC inOctober released an order under which Sirius X M can beginleasing spectrum to qualified entities in an effort to achieve"source, viewpoint, and programming diversity." The MinorityMedia and Telecommu nications Council has filed a petition
for reconsideration, asking that the definiti on of "qualified entity" be limited to thisinstance and contending that the definition itself is too vague.
Sirius XM agreed to lease 4 percent of the spectrum on Sirius and on XM asone term of the merger that created Sirius XM Radio Inc., but it was left up tothe FCC to define the qualifications and to choose the lessees. With the October order, Sirius XM agreed to take a hand in choosing who'd get the leases, basedon FCC criteria and subject to commission approval.
That order specified that potentiallessees not be directly or indirectlyowned by Sirius XM or an affiliate, andthat they not share officers, directors, or
employees with Sir ius XM. A lessee also cannot have supplied programming toSirius XM for at lea st two years before the order's adoption.
The MMTC is now asking for a supplemental ruling to "esta blish clear stan dardsas to what constitutes a 'relationship' that precludes a programmer from
participating in the diversity program."The group would also like the definition of "qualified entit y" used for the SiriusXM lessees to be confined to this case in particular, sayi ng, "Due to thedefinition's extremely dilute impact, the commission's goal of promoting diversitywould be severely set back if this definition were to become the de factostandard." The MMTC says that "99.9 percent of programmers, including hugemultinational organizations such as Google, would qualify for the channel set -aside because they have no 'relationship' with Sirius XM." Additionally, itsays the definition would "implicitly reject 16 of the 71 ending diversity proposalsnow before the commission."
The FCC said in the Sirius XM order that its definition of "qualified entity" wasintentionally race-neutral, citing potential constitutional challenges to its earlier,more specific definition.
In the petition for reconsideration, the MMTC sets out what it calls "race-neutral"but "not racially dilute" classifications it would like to include as part of thedefinition for these purposes: Historically Black Colleges and Universities,Hispanic serving institutions, Asian American serving institutions, and NativeAmerican serving institutions, saying such organizations are "based on mission,not race." It would also like multilingual programmers to be included, "aclassification based on language, not race," and tribal entities, "based on treatyrelationships, not race."
Says the MMTC, "None of these categories of programmers is significantlyrepresented on Sirius XM now, and the public interest would be well served if they were."
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