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Going Social:
Across Departmental Boundaries
&Beyond the Bread & Butter!
3 Things About Me:
• @jeremarketer
• http://goingsoci.al
• Firebrand
Who am I?
True or False?
• An average Facebook user has 130 friends.
• While Facebook has about 1 billion users, only 600 million or so are active each month.
• 80% of social media users don’t want to be connected to brands through Facebook.
• Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies.
• Approximately 40% of brands are now using Instagram.
“Social media is OK, I guess…but it’s not relevant to my department, like, at all.”- someone who’s
not getting their bonus this year
General Management
Social Media
Marketing
Product Development
Legal
Public Relations
Human Resources
And so on…
SOCIAL MEDIA“You do not need a social media department.” –Jeremy Goldman
GENERAL MANAGEMENT“Reduce the layers of management. They put distance between the top of an organization and the customers.” -Donald Rumsfeld
Banjo
• Connect all your networks together
• Find potential leads
• See how you’re connected to them
• Have chance encounters
MARKETING“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker
Facebook Groups
• Manage a “private” space
• Control sharing
• Control who even knows you exist
• Post to multiple groups at once
• Ask Questions
• Share Files
PRODUCT DEVELOPMENT“Nature knows no pause in progress and development, and attaches her curse on all inaction.” - Johann Wolfgang von Goethe
• Build a community
• Clean & intuitive
• 100% real-time
SALES & BUSINESS DEVELOPMENT“Timid salesmen have skinny kids.” -Zig Ziglar
SlideShare
• Get Found through SEO
• Branding
• Lead Capture
• Meeting Setup
• Build Strong Relationships
• Analytics
• Attend or track any event
• Find contacts’ events
• Get recommendations based on connections & experience
• Get slides, write-ups, photos, video
PUBLIC RELATIONS“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin, prize-winning author
• Schedule social content
• Manage multiple social accounts from one interface
• Add Team Members
• Easy access to analytics
• Determine buzz levels
• Find brand promoters
• Address brand detractors
FINANCE & ACCOUNTING“There's no business like show business, but there are several businesses like accounting.” -David Letterman
• Keep abreast of competition
• Drill into ~40,000 topics
• Facebook integration
• Personalized suggestions from Twitter, Google Reader
Zite
HUMAN RESOURCES“Human resources are like natural resources; they're often buried deep…you have to create the circumstances where they show themselves.” -Ken Robinson, author
• Leading enterprise social network
• Embed Yammer feeds
• Groups
• Expertise
• Leaderboards
• Events
• Org Chart
• Feeds
INFORMATION TECHNOLOGY“We had to address information technology in the ways we had not before and give the agents the tools that they need to do their job more efficiently and more expeditiously.” -Robert Mueller
Connect:• Facebook
• Foursquare
• RSS
• Tumblr
• Wordpress
• SMS
• Google Calendar
…and 49 more
In Closing…
How can you take these examples and better embed social media into
your organization?
THANK YOU
COMPETITIVE ANALYSIS“Number one, cash is king... number two, communicate... number three, buy or bury the competition.” -Jack Welch
