RhinoRecords_RodStewart

Rhino Records - Rod Stewart (RHR-ROS29)

11/10/2008 - 12/2/2008

Campaign Summary Report

Rod Stewart (RHR-ROS29)

Campaign PerformanceTotal Campaign Performance

Eyeblaster Data Total Eyeblaster Benchmark

Served Impressions 3,791,153

Average Dwell Time 63.51

Interaction Rate 23.64 %

CTR 0.22 % CTR Rich Media:

0.27%

CTR Std Banner:

0.11%

Clicks 8,435

Unique Impressions 2,014,264

Average Frequency 1.88

Unique Interacting Users

424,320

Unique Clicking Users 8,294

Video Start Rate 0.01 % 14.52%

Unique Video Viewers 194

Expansion Rate 25.15 % 11.26%

Unique Expanding Users

440,270

* The Summary Presentation data appears in GMT -5 EST

**Publishers with more than three percent of the total Served Impressions appear in the pie chart. 'Other' represents the remaining publishers.


Creative Samples

Ad Name Publisher Site(s)

Rod Stewart 728x90 std Collective Media

RodStewart_300X250_expand Yahoo!, WarnerBros.com, USA Today

RodStewart_728X90_Expand2 Collective Media, Yahoo!, WarnerBros.com, USA Today

http://www.eyeblasterwiz.com/preview/preview.asp?CalledFromEmail=true&eyeblasterID=1213649&BannerWidth=728&BannerHeight=90&Host=www.eyeblasterwiz.com&TextURL=http://www.eyeblasterwiz.com/Preview/blank.asp&Target=&PreviewType=I

http://www.eyeblasterwiz.com/preview/preview.asp?CalledFromEmail=true&eyeblasterID=1213538&BannerWidth=300&BannerHeight=250&Host=www.eyeblasterwiz.com&TextURL=http://www.eyeblasterwiz.com/Preview/blank.asp&Target=&PreviewType=I


Campaign PerformanceEngagement Summary

Publisher Name Served Impressions

Interaction Rate CTR Users Average Dwell Time (Sec)

Total Expansions Rate

Expansion Average Duration (Sec)

Video Started Rate

Video Average Duration (sec)

Yahoo! 1,550,763 33.72 % 0.26 % 70.81 33.38 % 83.17 0.00 % 83.51

WarnerBros.com 838,669 18.40 % 0.24 % 48.80 18.09 % 52.61 0.01 % 55.91

USA Today 567,526 21.68 % 0.22 % 76.68 21.34 % 88.23 0.01 % 74.47

Collective Media 561,835 17.03 % 0.18 % 38.89 16.82 % 44.93 0.00 % 68.18

Totals 3,518,793 25.46 % 0.23 % 63.51 25.15 % 73.14 0.01 % 71.38

* Engagement Summary slides contain data about Rich Media content only. ‘Totals’ values may differ from Total Campaign values



* Top ten publishers sorted by Served Impressions in descending order

Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment

Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate

9.64% 0.27% 11.26% 14.52%





Expansion Average Duration (sec.) Video Average Duration (Sec)

57.01 17.50


Campaign PerformanceUnique Metrics

Publisher Name Unique impressions

Average Frequency

Unique Clicking Users

Unique Clicking Users Rate

Unique Interacting Users

Unique Interacting Users Rate

Unique Expanding Users

Unique Expanding Users Rate

Unique Video Viewers

Unique Video Viewers Rate

Yahoo! 743,263 2.09 3,917 0.53 % 197,246 26.54 % 201,112 27.06 % 45 0.01 %

WarnerBros.com 332,954 2.52 1,993 0.60 % 77,531 23.29 % 82,799 24.87 % 53 0.02 %

Collective Media 580,579 1.44 1,180 0.20 % 69,152 11.91 % 72,590 12.50 % 18 0.00 %

USA Today 364,958 1.56 1,205 0.33 % 80,893 22.17 % 84,274 23.09 % 78 0.02 %

Totals 2,014,264 1.88 8,294 0.41 % 424,320 21.07 % 440,270 21.86 % 194 0.01 %


Campaign PerformanceUnique Metrics



Campaign PerformancePerformance by Frequency

Campaign Name Frequency Served Impressions CTR Interaction Rate Impressions with Any Panel Expansion - Rate

Ad Average Duration (Sec)

User Average Dwell Time(Sec)

Rod Stewart (RHR-ROS29) 3,791,153 0.22 % 23.64 % 15.55 % 134.42 63.51

1 2,013,800 0.26 % 22.53 % 15.45 % 151.41 66.91

2 607,499 0.23 % 24.90 % 16.35 % 132.63 61.26

3 311,770 0.21 % 24.42 % 15.79 % 122.58 60.29

4 170,379 0.18 % 26.18 % 16.31 % 123.39 58.52

5 116,936 0.18 % 26.47 % 16.16 % 116.84 57.18

6+ 570,769 0.13 % 24.46 % 14.54 % 103.27 56.77

Totals 3,791,153 0.22 % 23.64 % 15.55 % 134.42 63.51

Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008


Campaign PerformancePerformance by Frequency

Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008


Campaign PerformancePublisher Unique Overlap

Publisher Name Unique Impressions

Exclusive Unique Impressions

Exclusive Unique % Out Of Unique Impressions

Overlap Unique Impressions

Overlap Unique Impressions with One Publisher

Overlap Unique Impressions with Two Publishers

Overlap Unique Impressions with Three Publishers

Yahoo! 743,263 739,087 99.44 % 4,176 4,142 34 0

WarnerBros.com 332,954 329,724 99.03 % 3,230 3,194 36 0

Collective Media 580,579 576,177 99.24 % 4,402 4,367 35 0

USA Today 364,958 361,430 99.03 % 3,528 3,501 27 0



* Top five publishers sorted by Exclusive Unique Rate in descending order

- Use this graph to compare the Publishers' rates of Unique users who viewed the campaign only on that specific Publisher (Exclusive Unique Impressions).

- Publishers with high Exclusive Unique Impressions rate contribute better to a higher campaign reach.

- Publishers with a lower Exclusive Unique Impressions rate contribute better to campaigns that require a larger users' overlap. (Higher viewing frequency, deeper brand awareness).

- Examine the '% of Overlapping Unique Impressions with other Publishers' graph to view the breakdown of each publishers' overlap with other publishers.



* Top five publishers sorted by Exclusive Unique Rate in descending order

- Use this graph to view the top 5 overlapping combinations for each publisher (Represented by the different colors) and examine each publishers' overlap.

- Each publisher Unique overlap makes a 100% that is broken down to the different overlap combinations.

- e.g. A publisher might share specific Unique users with more than one other publisher at the same time - this case represents a combination of overlap with two other publishers.


Campaign PerformanceVideo Metrics - Play Rate

Publisher Name Served Impressions

Video Started Rate Video Average Duration (sec)

Video 25% Played Rate



Video Fully Played Rate

Collective Media 561,835 0.00 % 68.18 44.44 % 22.22 % 16.67 % 5.56 %

USA Today 567,526 0.01 % 74.47 38.27 % 28.40 % 17.28 % 12.35 %

WarnerBros.com 838,669 0.01 % 55.91 35.85 % 13.21 % 9.43 % 5.66 %

Yahoo! 1,550,763 0.00 % 83.51 44.44 % 24.44 % 15.56 % 15.56 %

Total 3,518,793 0.01 % 71.38 39.59 % 22.84 % 14.72 % 10.66 %



* Top five publishers sorted by Served Impressions in descending order


Video 50% Played Rate Video Fully Played Rate

60.85% 46.85%



* Top five publishers sorted by Served Impressions in descending order


Video Average Duration (sec.) Video Started Rate

17.50 14.52%


Campaign PerformanceCreative Comparison

Ad Name Interaction Rate

CTR Average Dwell Time (sec)

Total Expansion Rate

Expansion Average Duration (sec)

Video Started Rate

Video Average Duration (sec)

RodStewart_728X90_Expand2 26.49 % 0.22 % 67.05 26.20 % 79.09 0.00 % 64.80

RodStewart_300X250_expand 23.25 % 0.27 % 53.68 22.89 % 57.91 0.01 % 81.54

Rod Stewart 728x90 std 0.07 % 0.07 % 0.00 0.00 % 0.00 0.00 % 0.00



* Top ten Ad Names sorted by Served Impressions in descending order


Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate

9.64% 0.27% 11.26% 14.52%



* Top ten Ad Names sorted by Served Impressions in descending order


Expansion Average Duration (sec.) Video Average Duration (Sec)

57.01 17.50


Campaign PerformanceAd Format Comparison

Ad Format (Unit Size) Served Impressions CTR Interaction Rate Average Dwell Time (Sec)

Expandable Banner (728x90) 2,402,009 0.22 % 26.49 % 67.05

Expandable Banner (300x250) 1,116,784 0.27 % 23.25 % 53.68

Standard Banner (728x90) 272,360 0.07 % 0.07 % 0.00

Totals 3,791,153 0.22 % 23.64 % 63.51

* Ad Format Comparison slides do not include Tracking Pixel data. ‘Totals’ values may differ from Total Campaign values



* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order



* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order


Campaign PerformanceConversions Summary

Report Contains No Data








Campaign PerformanceEyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America

Basic Metrics Video Metrics Expandable Metrics

Ad Format IR CTR Average Video Duration (Sec)

Video Started Rate




Impressions with a Specific Panel Expansion - Rate


Expandable Banner 14.89% 0.28% 23.90 12.23% 71.06% 59.56% 15.44% 8.44% 53.09

Standard Banner N/A 0.11% N/A N/A N/A N/A N/A N/A N/A

Basic Metrics Video Metrics Expandable Metrics

Vertical IR CTR (Standard Media)

CTR

(Rich Media)

Average Video Duration (Sec)

Video Started Rate




Impressions with a Specific Panel Expansion - Rate


Entertainment 9.64% 0.11% 0.27% 17.50 14.52% 60.85% 46.85% 11.26% 4.78% 57.01


Thank You!

Documents

RhinoRecords_RodStewart