Revolutionary Recruitingin the Great Recession

Sue DanbomDirector of Training – Professional Search

Volt Workforce Solution

Agenda

• Time Line of Recruiting – Recruiting: 0.0, 1.0, 2.0• Social Networking• Recruiting 2.0 Strategy• Recruiting 2.0 Tools• Creating a Presence• Maintaining a Presence• Look at Recruiting 3.0!

What is

Web 2.0???

It’s all about…•Connection•Communication•Collaboration

InteractionEngagement

Web 2.0’s Effect

Land Lines

Answering Machines

Pay Phones

Newspapers

Magazines

Networks

Traditional Media

R.I.P.

Recruiting 0.0

Print Ads Resumes Fax Resumes

Resume Files RolodexRotary

PhoneCold Calls

Recruiting 1.0

Internet WWW

Job Boards

Corporate Websites

More Resumes ATS E-mail Recruiting

Calls

Recruiting 2.0

Social Networking

Social Media SEO Blogging Massive

ResumesVirtual Profiles Social Calls

Why Has Recruiting Changed?

Blame It On Web 2.0

Recruiting Time Line

Recruiting0.0

Recruiting1.0

Recruiting2.0

Bus or Bandwagon?

Why Join the Social Media Bandwagon?

• Reach Communities• Corporate Branding • Employment Branding• Personal Branding• Gain Business -

Customers and Candidates• Cost - $0

Before You Jump In!

• Listen to what’s being said• See what resources you have• Set your goals and strategies• Decide on tools• Create your brand• Implement in small steps• Maintain and morph

Listen First!

– Listen! (Google, Indeed.com Forum, Glassdoor.com)

– Your community already exists

–What’s being said?– Be prepared if it’s different

than expected– Get out there

Look at Your Resources

• People– Marketing– PR– Employees

• On-line presence– Corporate Webpage– Employment

Webpage– Blogs

Recruiting Strategy 2.0

• Determine target audience• Recruit the best talent• Minimize fill time• Cut costs

Social Media Applications

•Audio, Video•Publishing and Photography•Browsers, Search and Reference•Productivity, Communication•Commerce and Events•Social Networks

Now Pick Social Media Tools

Twitter

•Communicating by 140 characters

•@your company name•@your name•#your company name•#your name

•Job Angels•Drive them to your website

Blogs

•Company Profile•LinkedIn Groups•Jobs•People•Answers

Facebook Pages

YouTube

Implement

Implement

The Brand Called You

• Create on-line presence• Build network• Learn• Gain new opportunities

Get Noticed?

Remember 3 Things

• Be present• Be real• Be “sticky”

Be Present

Be Real

I can’t find the “on switch.” I hate technology!

The “Hell Freezes Over”Technology School

Don’t you just love the first day

of training?

Be Sticky

Implement in Small Steps

Maintain and Morph

In Review

• “Jump on” the social networking bandwagon• Listen and assess• Set goals and strategies• Be present. Be real. Be sticky.• Maintain and morph• Be ready for change. Recruiting 3.0

Watch Out for…

Glimpse into the FutureMobile Influence Is Undeniable

•4 billion mobile phones vs. 1 billion PC’s •2008 – 3 Trillion text messages were sent globally

•In the USA, 262 million subscribers text 75 billion messages/month. •12% of US households moved to mobile phones only.

Thanks