INSITUTIONS AND AUDIENCES

THE FILM INDUSTRYApplying what you know to

the exam criteriaCandidates should be familiar

with…

……The issues raised by media ownership inThe issues raised by media ownership incontemporary media practice.contemporary media practice.

• Consider how the ownership of the production, distribution and exhibition companies affects the type of films that are made.

How did + affect

How did

affect +

……The importance of cross media convergenceThe importance of cross media convergenceand synergy in production, distribution andand synergy in production, distribution and

marketing.marketing.• Understand how all aspects of the media (websites,

newspapers, television etc) are used to market a film and show you understand how companies work together to produce and distribute films.

Compare how your films were marketed, how much did they utilise cross media platforms and convergence? To what extent was this down to the benefits of ownership, synergy and vertical integration?

……The technologies that have been produced inThe technologies that have been produced inrecent years at the levels of production,recent years at the levels of production,distribution, marketing and exchange.distribution, marketing and exchange.

• Show you are aware of how new technology has impacted on production, distributing, marketing and exhibition of film.

Be aware of filming in HD, SFX and how they are added at the editing stage of film production, how the internet influences the ways films are marketed and distributed, digital distribution of film

……The significance of the proliferation ofThe significance of the proliferation ofhardware and content for institutions andhardware and content for institutions and

audiences.audiences.• Show you understand how the increase and

improvements made in technology are affecting the ways that films are made and distributed today. Also, be able to assess how technological improvements have impacted on the viewing experience, at home and in the cinema.

You need to be able to explore how the affordability ofnew technology has impacted on the making, distributionand exhibition of film. What about the affordability of blu-ray? Piracy?

……The importance of technological The importance of technological convergence for institutions and audiences.convergence for institutions and audiences.

• Understand how new technologies can combine to produce, market, distribute and exhibit a film successfully.

You need specific examples of how technologiescan combine to reach a target audience eg, ‘The Boatthat Rocked’ – soundtrack was advertised on mp3.com.Vivendi own Universal and mp3.com.

……The issues raised in the targeting of nationalThe issues raised in the targeting of nationaland local audiences (specifically British) byand local audiences (specifically British) by

international or global institutionsinternational or global institutions

• Show you know how international and global institutions target a national and local British audience.

‘Working Title’ is owned by ‘Universal’, why is it inUniversal’s interest to have a subsidiary such as WT?Compare WT’s films to ‘blockbusting’ movies such as‘Avatar’. How do films such as this, target such massiveaudiences?