REVIEW - Agritechnica · Hannover 8.–14. November 2015 Exklusivtage 8./9. November 2 | REVIEW 2015 Exhibitors People, technology, innovations – the future of agricultural machinery

Hannover8.–14. November 2015Exklusivtage 8./9. November

REVIEWOrganizer

www.DLG.org

agritechnica.comfacebook.com/agritechnica


2 | REVIEW 2015

Exhibitors

People, technology, innovations – the future of agricultural machinery

2,900 exhibitors from 52 countries presented their machinery and technology for professional crop production.

Exhibitor country Number of exhibitors1 Germany 1,270 2 Italy 399 3 Netherlands 133 4 Turkey 110 5 France 102 6 China (PR) 100 7 Austria 71 8 Poland 70 9 Canada 61 10 USA 52 11 Denmark 47 12 United Kingdom 4513 Spain 45 14 Finland 39 15 India 38 16 Sweden 36 17 Czech Republic 25 18 Argentina 23 19 Belgium 22 20 Russia 18

The top 20 exhibitor countriesDevelopment of exhibitor numbers

How exhibitors assessed AGRITECHNICA

Source: representative survey of exhibitors and visitors by Wissler&Partner

67 %

58 %

48 %

47 %

78 %

0 % 20 % 40 % 60 % 80 % 100 %

Overall assessment

Technical expertise of visitors

New business relations

Expectations of post-fair business

Participation next time

33 %

42 % 47 %

50 % 52 % 56 %

1,513

2,188 2,308

2,704

2,897 2,892

0

500

1,000

1,500

2,000

2,500

3,000

2005 2007 2009 2011 2013 2015

Germany

Other countries

very good, good

yes definitely/yes probably

67 %

58 %

48 %

47 %

78 %

0 % 20 % 40 % 60 % 80 % 100 %

Overall assessment

Technical expertise of visitors

New business relations

Expectations of post-fair business

Participation next time

33 %

42 % 47 %

50 % 52 % 56 %

1,513

2,188 2,308

2,704

2,897 2,892

0

500

1,000

1,500

2,000

2,500

3,000

2005 2007 2009 2011 2013 2015

Germany

Other countries

very good, good

yes definitely/yes probably


3 | REVIEW 2015

Exhibitors

Statements

Boatto Giuseppe Marketing Manager, Maschio Gaspardo, Italy

“A place where we collect contacts from all over the world. Best is the number of visitors, both customers and dealers. We had a lot of contacts from Russia, United States and Western Europe. To be present here means for us to have the power to play with the biggest.”

W. J. (Bill) Teerhuis Manitoba Trade and Investment, Country Pavilion of Canada

“AGRITECHNICA – a priority for the companies that we brought with us. Undisputedly the largest agricultural equipment and technology show in the world – and our absolutely most essential stop. This year we were really impressed by the quality of traffic to our stand, a lot of interested visitors focused on our different areas.”

Frank Scharff Massey Ferguson, sales region north Germany

“This is the perfect platform to build customer relationships and find new customers. All our target groups come to the show and the meetings range from small talk to placing entire fleet orders.”


4 | REVIEW 2015

4 %

8 %

8 %

9 %

1 % 4 %

Farm / agricultural enterprise / machinery ring

Forestry

Trade / distribution / service

Contractor

Machine manufacturer / supplier

Landscape care / machinery for municipal applications

Universities / training / federations / associations / consultants

Other

73 %

52 %

28 %

15 %

10 %

7 %

14 %

Crop production

Animal production

Forest/woodland

Bioenergy, renewable raw materials

Field vegetables, special crops

Municipal services

Other services

35 %

34 %

29 %

23 %

20 %

20 %

14 %

13 %

11 %

7 %

6 %

Information about trends/innovations

Talk to manufacturers

Overview of the market/programmes

Information about products/systems/applications

Exchanges with colleagues

Preparations for investments

Cultivation of existing business connections

Search for new international products and solutions

Establishing new business connections

Career development and job hunting

Technical programme

Multiple answers possible



56 %

48 %

15 %

8 %

Business expansion

Investments in replacement

Initial investments

Other

76 %

38 %

34 %

32 %

31 %

29 %

25 %

23 %

19 %

19 %

18 %

17 %

15 %

15 %

14 %

10 %

10 %

9 %

9 %

9 %

7 %

7 %

7 %

6 %

Tractors

Tillage, sowing and drilling

Forage harvesting

Transport vehicles

Harvesting – grain, maize, rape

Plant protection

Forestry machinery and equipment

Workshop supplies

Mobile equipment

Manure spreaders

Fertilizer spreaders

Harvesting – root crops

Tyres and wheels

Agricultural electronics, measuring & weighing systems, GPS

Farmyard equipment and grassland care

Systems, components, spare parts

Farm inputs – seed, fertilizer, etc.

Used machinery trade

Machinery for municipal applications, landscape care etc.

Renewable energies

Harvest processing / conservation / storage

Irrigation and drainage

Field vegetable cropping, special crops

Management, organisations, consultancy etc.

Breakdown of the 61 % agriculture and forestryshare in the pie chart

9 %

57 %

Visitors452,000 visitors from 115 countries attended the show during seven days, 98,000 of these were international visitors.

Region Number of visitorsWestern Europe 72,141Eastern Europe 14,350North America 5,504Asia 2,359Central/South America 1,179Africa 1,179Oceania 786Near Middle East 688

Visitors by regionDevelopment of visitor numbers

Visitors by economic sector Visitors by farming and forestal operation*

Average duration of a visit:Visitors from Germany 1.6 days International visitors 2.3 days

Share of first-time visitors21 % (94,036 visitors) 42 % of these international (39,120 visitors)

44,336

72,922 80,175

97,676 106,725 98,186

259,723

340,756 355,118

419,212 448,912 452,471

0

100,000

200,000

300,000

400,000

500,000

2005 2007 2009 2011 2013 2015

44,336

72,922 80,175

97,676 106,725 98,186

259,723

340,756 355,118

419,212 448,912 452,471

0

100,000

200,000

300,000

400,000

500,000

2005 2007 2009 2011 2013 2015

*Basis: interviewees from agriculture and forestry: 61% of all interviewees




5 | REVIEW 2015

Visitors

Goals of the fair visitors

4 %

8 %

8 %

9 %

1 % 4 %


Forestry


Contractor




Other

73 %

52 %

28 %

15 %

10 %

7 %

14 %

Crop production

Animal production

Forest/woodland



Municipal services

Other services

35 %

34 %

29 %

23 %

20 %

20 %

14 %

13 %

11 %

7 %

6 %











Technical programme




56 %

48 %

15 %

8 %

Business expansion


Initial investments

Other

76 %

38 %

34 %

32 %

31 %

29 %

25 %

23 %

19 %

19 %

18 %

17 %

15 %

15 %

14 %

10 %

10 %

9 %

9 %

9 %

7 %

7 %

7 %

6 %

Tractors


Forage harvesting

Transport vehicles


Plant protection


Workshop supplies

Mobile equipment

Manure spreaders



Tyres and wheels







Renewable energies






9 %

57 %

Region Germany Internationalcrucial 31 % 34 %significant 24 % 25 %advisory 21 % 21 %no impact 24 % 20 %

Influence on visitors’ purchasing and procurement decisions

Mood of investment38 % of the visitors are clearly looking for investment

Reasons for investment

4 %

8 %

8 %

9 %

1 % 4 %


Forestry


Contractor




Other

73 %

52 %

28 %

15 %

10 %

7 %

14 %

Crop production

Animal production

Forest/woodland



Municipal services

Other services

35 %

34 %

29 %

23 %

20 %

20 %

14 %

13 %

11 %

7 %

6 %











Technical programme




56 %

48 %

15 %

8 %

Business expansion


Initial investments

Other

76 %

38 %

34 %

32 %

31 %

29 %

25 %

23 %

19 %

19 %

18 %

17 %

15 %

15 %

14 %

10 %

10 %

9 %

9 %

9 %

7 %

7 %

7 %

6 %

Tractors


Forage harvesting

Transport vehicles


Plant protection


Workshop supplies

Mobile equipment

Manure spreaders



Tyres and wheels







Renewable energies






9 %

57 %



6 | REVIEW 2015

Visitors

Visitors were interested in International media presence

1,350 journalists from 52 countries were accredited.

Germany: 735Other countries: 615

Countries represented:

AustraliaAustriaBelgiumBrazilBulgariaCanadaChileChinaColumbiaCroatiaCzech RepublicDenmarkEstoniaFinlandFranceGabonGermanyHungaryIndiaIranIrelandIsraelItalyJapanKazakhstan

KoreaLatviaLithuaniaMacedoniaMoroccoNetherlandsNew ZealandNorwayPolandPortugalRomaniaRussiaSerbiaSlovakiaSloveniaSouth AfricaSpainSwedenSwitzerlandTurkeyUkraineUnited KingdomUruguayUSAZambia


4 %

8 %

8 %

9 %

1 % 4 %


Forestry


Contractor




Other

73 %

52 %

28 %

15 %

10 %

7 %

14 %

Crop production

Animal production

Forest/woodland



Municipal services

Other services

35 %

34 %

29 %

23 %

20 %

20 %

14 %

13 %

11 %

7 %

6 %











Technical programme



56 %

48 %

15 %

8 %

Business expansion


Initial investments

Other

76 %

38 %

34 %

32 %

31 %

29 %

25 %

23 %

19 %

19 %

18 %

17 %

15 %

15 %

14 %

10 %

10 %

9 %

9 %

9 %

7 %

7 %

7 %

6 %

Tractors


Forage harvesting

Transport vehicles


Plant protection


Workshop supplies

Mobile equipment

Manure spreaders



Tyres and wheels







Renewable energies






9 %

57 %


7 | REVIEW 2015

VisitorsEnthusiastic visitor comments bear testimony to the fact that once again Agritechnica was the international meeting point of the industry.

Johan Eklund Farmer, Sweden

“It is my second time here. Both times I have been very impressed how big and how well-arranged AGRITECHNICA is. My friend and I socialize, look at new machines and eat some good German food. This year we were really fascinated by the 24 m wide roller from Dal-Bo.”

Hugh Forsyth Farmer, United Kingdom

“Before we came here we did not have any expectations. As soon as we entered we all got blown away. AGRITECHNICA is very professional and informative and we have been looking at machines and brands that you cannot even find in the UK. Of course it’s also great to hang out with my friends and to eat some German Schnitzel.”

Till Wersig Engineer, Germany

“AGRITECHNICA is simply state-of-the-art. This show is where you get to see the latest innovations. I personally found Fendt’s electric drive concept the most exciting product this year.”

The AGRITECHNICA Gold Medal winners


8 | REVIEW 2015

Technical programmeOffering a high-calibre technical programme with 180 national and international forums, conferences, and workshops, AGRITECHNICA is considered the most important forward-looking forum for the agricultural industry. This year again, it facilitated valuable contacts with visitors from all walks of the agri industry – farmers, scientists, developers, designers and purchasers. The young generation was offered a large number of events hosted by our Young DLG members as well as the Campus & Career platform and Workshop LIVE demonstrations.

Felix Reuver Trainee, Krone Export, Germany

“The trainees at Krone are very keen on networking within and outside the company. I know trainees from other companies from studying together and we all meet up at the show. That’s what makes AGRITECHNICA enormously diverse.”

Paul Dijkstra Industry training consultant, Fedecom Academy, Netherlands

“It is my fifth time at AGRITECHNICA since I started working as a school and trainings adviser in the Netherlands. I come here to get information about new technology, engineering and machinery. I also work with students and this week they are on the “Workshop LIVE” team at AGRITECHNICA.”


9 | REVIEW 2015

We thank all exhibitors and visitors and look forward to welcoming you again in Hanover in 2017 –

from the 12th to 18th of November

Documents

REVIEW - Agritechnica · Hannover 8.–14. November 2015 Exklusivtage 8./9. November 2 | REVIEW 2015 Exhibitors People, technology, innovations – the future of agricultural machinery