Revealing the world’s behaviors so yousnpa.static2.adqic.com/static/DanHight.pdf · • Consumer sees an ad with exact distance to the medical practice • Consumer clicks on the

Revealing the world’s behaviors so you can build off of something real

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Digitalbehaviors


VS.

Real-Worldbehaviors

completes the pictureof who we are.

Location

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Location allows you to

reach your listeners when

they’re close to the point

of purchase, even when

they’re not tuned in.

Messaging doesn’t have to

stop when they tune out.

Location + Radio



Reach people on their

second screen and along

additional touchpoints in

their consumer journey.

Location will allow you to

influence your viewer to

take an action!

Location + TV



Get a better sense on who

your readers are.

Learn about where they’ve

been–and where they may

go–as that can dictate your

messaging.

Location + Print


Get a better sense on who

your readers are.

Learn about where they’ve

been–and where they may

go–as that can dictate your

messaging.

Location + OOH


You


You + GroundTruth


You + GroundTruth

Our patented platform creates

surgically precise boundaries of

physical store walls

GroundTruth Blueprints™

Industry standard method for

mapping store locations based on

a radius around an address

Traditional Radius

Indexing the Real WorldMultilayered targeting to influence in real time

Discount Shopper

Audiences defined based

on brand & category

visitation over specified

time period up to 90 days

Location Audience

Brand Visitation

Auto IntenderLocationBehavioral Audience

At Gym

7:20AMAt Office

9:20AM

At Gas Station

5:30PM1:20PM 6:20PM

Accurate audience

segments based on

visitation + demographics

Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth

Strategy

• Proximity Targeting: Understand and capture those closest to the dealership

• Campaign Optimization: Identify which consumers are responding and reacting and optimize accordingly

Objective

• Drive secondary action rate–clicks to call, directions, or view a vehicle model–ahead of key sales period

Automotive company utilizes location targeting to drive engagement with local dealership

Print Case Study


7.67%.49%

28.7k

Secondary Action Rate*Clickthrough Rate & Reach

Campaign ResultsLocation drives in-market auto shopper engagement during crucial shopping season

*defined as calling the dealership, retrieving directions to

the dealership or viewing a vehicle model Number of unique individuals reached


Strategy

• Launch display ads to consumers mobile phones through 100k+ mobile apps

• Consumer sees an ad with exact distance to the medical practice

• Consumer clicks on the ad and is taken to a mobile landing page with

• Map to location with tap for directions

• Tap to call

• Video asset

Objective

• Local plastic surgery wanted to drive new patient appointments

Radio Case Study


Campaign Results

The program is a great success

in Atlanta with CTR and SAR

and booking many new plastic

surgery appointments.

It has now extended to Miami as

a new market and about to

expand into new markets across

the country.

320 x 50 banner


Strategy

• Proximity Video: Leverage existing video assets to reach those nearby to encourage visitation in a relatively short time frame

Objective

• Drive visits into the casino and hotel during an important holiday period

TV Case Study


164over a short two day period proves the efficacy of

leveraging engaging assets to drive real world action

2.15%

44%Video completion rate

Store VisitsClickthrough Rate

Campaign ResultsProximity video drives real world visits

2 3 90%Location Accuracy*VisitsSmartphone Users

Monthly 3rd Party Validated

30B+

Annually

out of

*Based on an independent study, with a leading market research firm, Infoscout, compares GroundTruth’s in-store foot traffic data against InfoScout’s confirmed purchase data for a sample of key

retailers, as captured through shopper receipts. InfoScout then measured the reach and accuracy of GroundTruth’s database of real-world consumer location and behavioral data.

A Real Data Foundation

Predicting Behaviors For Good

GroundTruth Location Data

Working with a variety of clients on

prioritizing investments

GroundTruth Location Data Insights

Ability to predict consumer behavior

GroundTruth’s “Location For

Good” efforts

Store Planning

New market potential

Healthy share Room to move

Competitive setH&M

Montgomery, AL Pittsburgh, PA Providence, RI

Applications beyond mediaUnderstanding that location data has a much larger impact

Thank You

Documents

Revealing the world’s behaviors so yousnpa.static2.adqic.com/static/DanHight.pdf · • Consumer sees an ad with exact distance to the medical practice • Consumer clicks on the