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    GROWTH ANDCHALLENGES OF INDIAN

    RETAIL MARKET

    ByDR. L. MANNIVANAN

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    RETAIL

    According to Kotler: Retailing includes all the

    activities involved in selling goods or services to

    the final consumers for personal, non business

    use.

    The Indian retail is dotted by traditionally market

    place called bazaars or haats comprises of

    numerous small and large shops, selling different

    or similar merchandise .

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    ORGANISED ANDUNORGANISED

    Organised retailing refers to trading activities

    undertaken by licensed retailers, that is, those

    who are registered for sales tax, income tax, etc.

    These include the corporate-backed

    hypermarkets and retail chains, and also the

    privately owned large retail businesses.

    Unorganised retailing, on the other hand, refers

    to the traditional formats of low-cost retailing,

    for example, the localkirana shops, owner

    manned general stores, paan/beedi shops,

    convenience stores, hand cart, etc

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    ORGANISED v/s UNORGANISED

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    COMPONENTS OF RETAILSECTOR

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    SOME OF THE KEY PLAYERS INORGANIZED RETAIL

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    RETAIL IN INDIA, US & CHINA

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    GROWTH OF INDIAN RETAILMARKET

    The contribution of retail industry to Indias GDP

    is more than 13%.

    Indian retail industry (organized as well as

    unorganized) spreads over more than 6 million

    outlets (2.4 million urban and 3.6 million in

    rural).The retail industry is expected to grow at a rateof 12% per annum for the next 5 years.

    The Indian retail sector has experienced highgrowth rate over the last decade with a visibleshift towards unorganised retailng to organizedretailng formats.

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    GROWTH OF INDIAN RETAIL MARKET

    The retail sector in India has shown a healthy growth and is fast emerging as

    one of the largest sectors in the economy.

    The organized Indian retail market is slated to grow at a CAGR of 40%,touching US$ 107 billion by 2013.

    The Industry has been growing at a compound annual rate of 6.4% since1998.

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    GROWTH OF INDIAN RETAILMARKET

    A number of large corporate houses Tatas, Rahejas,

    Piramalss, Goenkas have already made their foray into this

    arena, with beauty and health stores, supermarkets, self-

    service music stores, new age book stores, every-day-low-price stores, computers and peripherals stores, office

    equipment stores and home/building construction stores.

    Today the organized players have attacked every retail

    category.

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    MALLS IN INDIA

    The total concept and idea of shopping

    has undergone change. Modern retailing

    has entered into the Retail market in

    India as is observed in the form of

    bustling shopping centers, multi-storied

    malls and the huge complexes that offer

    shopping, entertainment and food all

    under one roof.

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    GROWTH OF INDIAN RETAILMARKET

    The BMI India Retail Report for 2010 says that the total retail sector is approximately US$

    353 billion.

    India's retail sector is estimated to touch US$ 833 billion by 2013 and US$ 1.3 trillion by

    2018.

    Traditonal retail is probable to grow at 5% and reach a size of US$ 650 bilion while organized

    retail is probable to grow at 25% and reach a size of US$ 20 bilion by 2020.

    India's retail market is expected to grow at 7% over the next 10 years, reaching a size of US$

    850 bilion by 2020.

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    Key Drivers Of The Indian

    Retail Industry Emergence of nuclear families

    An increase in the double-income households trend

    Large working population

    Reasonable Real estate prices

    Increase in disposable income and customer aspiration

    Demand as well as increase in expenditure for luxur items

    !rowing preference for branded products and higher aspirations

    !rowing liberali"ation of the #DI polic in the past decade

    Increasing urbanisation$ Rising affluence amid consumers

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    ENTRY OF MNCs

    The world's largest retailer by sales, Wal-Mart Stores Inc andSunil Mittal's Bharti Enterprises have entered into a joint

    venture agreement and they are planning to open 10 to 15cash-and-carry facilities over seven years.

    Carrefour, the worlds second largest retailer by sales, is

    planning to set up business entities in the country.

    The worlds fifth largest retailer by sales, Costco WholesaleCorp (Costco) known for its warehouse club model is alsointerested in coming to India and waiting for the rightopportunity.

    Tesco Plc., plans to set up shop in India with a wholesalecash-and-carry business and will help Indian conglomerate

    Tata group to grow its hypermarket business.

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    BOTTLENECKS

    A long way to meet international standards

    Lack of efficient supply-chain management

    Lack of required retail space

    No fixed consumption pattern Shortage of trained manpower

    Lack of proper infrastructure and distribution channel

    Different structure of sales tax in different states. Taxationlaws that does not favor small retailers.

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    CONCLUSION The future of the India Retail Industry shows potential with the growing of

    the market, government policies becoming more favorable and the emergingtechnologies make facilitating to retailing.

    Young Indians are purchases mobile phones, fashion, accessories, food and

    beverages, quick service restaurants, etc. who makes the contribution in

    growth of retail sector.

    The retail sector is grooming with rapidly and also shifting from

    unorganised sector to organised sector retailing.

    Online retail business is another format which has high potential for growth

    in the near future.

    Those who want to enter in the Indian retail market now can learn about

    local dynamics, develop market insights and establish leadership positions.

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    Thank You!