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SIAM PARAGON IN MALL DIGITAL MEDIA NETWORK AT THE ULTIMATE & PREMIUM SHOPPING DESTINATION Update : 10/10/2018

Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

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Page 1: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

SIAM PARAGON IN MALLDIGITAL MEDIA NETWORK AT THE ULTIMATE & PREMIUM SHOPPING DESTINATION

Update : 10/10/2018

Page 2: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

BUILDING UP BRAND IMAGE

At

No.1world class

shopping destination in Thailand

Page 3: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

LOCATED AT RETAIL AREA OF THE FOREFRONT

WORLD CLASS SHOPPING DESTINATIONS

“The pride of Bangkok”

“The icon of innovative life style”

week day

58% 42%

Gender

Female Male

week end152,000 Shoppers 245,000 Shoppers

5 Million Shoppers / Month

Source : Siam Piwat 2018

week day

60% 40%

Gender

Female Male

week end135,000 Shoppers 220,000 Shoppers

4.46 Million Shoppers / Month

Page 4: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Engage to affluent and trend setter audience on their direct path-to- purchase with the largest In Mall Digital Network

siAM PARAGON IN MALL

Page 5: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Strategically placed through all SIAM PARAGON & SIAM CENTER high dwell time

and crowded traffic area

•MAIN ENTRANCE •MEETING POINT •WAITING AREA • ESCALATOR, LIFT • SKY TRAIN ENTRANCE

• POS AREA • EVENT VENUE •WALKWAY •RESTROOM • FOOD HALL

Page 6: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type Curve LED

Resolution 1536 x 576 – P3

SIZE 6 x 2.4 M. ( W x H )

QUANTITY 1 Unit

locationJewel Escalator

At Hermes, M floor

DIGITAL JEWEL

Siam paragon in mall Type : A

Page 7: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type Curve LED

Resolution 1536 x 576 – P3

SIZE 6 x 2.4 M. ( W x H )

QUANTITY 1 Unit

locationStardome Escalator

At1st floor

DIGITAL STARDOME

Siam paragon in mall Type : A

Page 8: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type Curve LED

Resolution 1536 x 576 – P3

SIZE 6 x 2.4 M. ( W x H )

QUANTITY 1 Unit

locationStardome Escalator

At 2nd floor

DIGITAL STARDOME

Siam paragon in mall Type : A

Page 9: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type Curve LED

Resolution 1536 x 576 – P3

SIZE 6 x 2.4 M. ( W x H )

QUANTITY 1 Unit

locationStardome Escalator

At 3rd floor

DIGITAL STARDOME

Siam paragon in mall Type : A

Page 10: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type Curve LED

Resolution 1,320 x 600 – P6

SIZE 8 x 4 M. ( W x H )

QUANTITY 1 Unit

location

Fashion Hall 1st floorAt Jaspal, Another

hound cafe

FASHION HALL

Siam paragon in mall Type : A

Page 11: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type VDO Wall : 55” X 5

Resolution 1,536 x 576

SIZE 5 x 1 M. (W x H)

QUANTITY 2 Units

location

Lift Lobby - North Parking Entrance M Floor (Pannarai)

- South Parking Entrance M Floor (UOB)

DIGITAL SUPER STRETCH

Siam paragon in mall Type : A

Page 12: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type VDO Wall : 55” X 3

Resolution 1,536 x 576

SIZE 3 x 1 M. (W x H)

QUANTITY 6 Units

location

Lift Lobby

- North Parking Entrance 1st Floor

- North Parking Entrance 2ndFloor

- South Parking Entrance 2nd Floor

- North Parking Entrance 3rd Floor

- South Parking Entrance 3rd Floor

- North Parking Entrance 4th Floor

DIGITAL SUPER STRETCH

Siam paragon in mall Type : A

Page 13: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type LED : (55”) X3

Resolution 1,440 x 1,080

SIZE (55”) X3

QUANTITY 4 Units

location

Food Passage Walkway - G Floor (Fuji) x2 sides

- G Floor (KFC) x2 sides

DIGITAL BULKHEAD

Siam paragon in mall Type : B

Page 14: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media TypeLFD : 75” (x2) + LFD

24“ (x1)

Resolution 1,440 x 1,080

SIZE 75” (x2) + 24“ (x1)

QUANTITY 12 Units (4 Sets)

locationSardome G, M Floor

Jewel G, M Floor

DIGITAL GLASS LIFT SET

Siam paragon in mall Type : C

Page 15: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type LFD 24”

Resolution 1,440 x 1,080

SIZE 24”

QUANTITY 5 Units

locationJewel Lift, 1st - 4th Floor Stardome Lift, 2nd Floor

DIGITAL GLASS LIFT SINGLE

Siam paragon in mall Type : C

Page 16: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media Type LFD 24”

Resolution 1,440 x 1,080

SIZE 24”

QUANTITY 53 Units

location

North Restroom G – 4th Floor South Restroom G – 5th Floor Jewel Restroom G – 5th Floor

DIGITAL REST ROOM

Siam paragon in mall Type : D

Page 17: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media TypeMulti touch screen, LED TV

Full HD

SIZE 5.010 (4.14 X 1.21 M.)

QUANTITY 2 Units

location

- Jewel (Hermes) M floor- Stardome (Skytrain entrance) M floor

M 6

Siam paragon in mall Type : E

Page 18: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

Media TypeMulti touch screen, LED

TV Full HD

SIZE 5.52 X 1.21 M. ( W x H )

QUANTITY 1 Units

locationSiam Center & Siam

Discovery Sky Walk 4th Floor

M 8

Siam paragon in mall Type : E

Page 19: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

TYPE MEDIA DESIGN LOCATION QUANTITY

A

DIGITAL STARDOME

Stardome Escalator Floor 1,2,3 3 units

DIGITAL JEWEL

Jewel Escalator Floor M 1 unit

DIGITAL SUPER STRETCH

5 x 1 : North Floor M

: South Floor M2 units

3 x 1 : North Floor 1 6 units

FASHION HALL

Fashion hall Floor 1 1 unit

siAM PARAGON IN MALL

Page 20: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

TYPE MEDIA DESIGN LOCATION QUANTITY

B DIGITAL BULKHEAD

Food Passage Walkway (KFC,FUJI)

Floor G4 units

C

DIGITAL GLASS LIFT SET

Stardome Floor G,M

Jewel Floor G,M

12 units

(4 sets)

DIGITAL GLASS LIFT SINGLE

Stardome Floor 2 Jewel

Floor 1,2,3,4

5 units

D DIGITAL RESTROOM

North : Floor G,M,1,2,3,4

53 unitsSouth : Floor G,M,1,2,3,4,5

Jewel : Floor G,M,1,2,3,4,5

siAM PARAGON IN MALL

Page 21: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

TYPE MEDIA DESIGN LOCATION QUANTITY

E Directory

M6Siam Paragon

Jewel Main entrance Stardome Skytrain entrance

2 units

M8Siam Center

Skywalk to Siam Discovery 1 unit

siAM PARAGON IN MALL

Page 22: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

loop details

Available 12 packsAir Time 10:00 - 22:00 (12 Hours / Day)

Length of Spot 30 Seconds / Spot

Minutes Per Loop 1.5 mins / Loop

Number of Loop 1 Loop / Hour / Screen

12 Loops / Day / Screen

Number of Spot 3 Spots / Loop / Screen

36 Spots / Day / Screen

1,080 Spots / Month / Screen

Page 23: Retail Siam Paragon in Mall v2 - image.makewebeasy.net · “The icon of innovative life style” week day 58% 42% Gender Female Male week 152,000 Shoppers end 245,000 Shoppers 5

MEDIUM QUANTITY MEDIA RENTAL / MONTH

SIAM IN MALL MEDIA 90 Units 360,000

QUANTITY PERIOD MEDIA RENTAL

1 screen 1 HOUR 100,0001 screen 2 HOURS 150,000

Rate Card

LIVE BROADCAST @ FASHION HALL

Siam paragon in mall

Siam paragon in mall