RETAIL PRODUCT PLAN - California Lotterystatic./media/Retailer/product-plans/November...RETAIL PRODUCT PLAN GAMES BEGIN NOVEMBER 16TH! NOVEMBER – DECEMBER 2016. 2 ˜˚˛˝˙ˆˇ˘

calottery.com

RETAIL PRODUCT PLAN

GAMES BEGIN NOVEMBER 16TH!

NOVEMBER – DECEMBER 2016

2

HOLIDAY 2016 POINT OF SALECOMING SOON DECEMBER 2016

Get in the Holiday spirit with our 2016 Holiday campaign! POS Display Dates: 11/25 – 12/25

Television, radio, digital, and out-of-home: 11/25 – 12/24

Note: Ticket artwork subject to change. Several of the pieces in the kit are also in Spanish!

Outdoor Billboard

Schafer Topper

Large Window Decal

Register TopperStackable Insert

Card Holder

Don’t forget to remind your customers that with any Lottery purchase, they will receive a FREE Golden Greeting Card to give to their loved ones!

Golden Greeting Card

3

HAPPY HOLIDAYSLOTTERY NEWS DECEMBER 2016

• This new and exciting game will only be shipped to select retailers.

• Happy Holidays Scratchers® will dispense from an On-Counter Display Unit, Stackable Insert, or In-Counter Tray.

• Be sure to display and offer this great game to all of your customers.

• Let your players know you offer the Happy Holidays Scratchers at your retail location.

Game Information

• Win up to $250,000

• 28 chances to win on both sides!

• Price per ticket: $5

• Dimensions: Happy Holidays comes flat 8” x 6”

• Retailers should fold to make a 4” x 6” card

Stackable Insert

In-Counter Tray

InsideBack / Front

4

GAME #1242

$10 MYSTERY CROSSWORD DECEMBER 2016

PLAYER FAVORITE IN NEW COLOR! FIND “ ” WIN $100 INSTANTLY!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 73%

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$20

$40

$60

$100

$200

$400

$1,000

$2,000

$4,000

$10,000

$750,000

6

13

62

100

50

533

4,800

8,000

400,000

400,000

600,000

1,200,000

3,840,000

1,920,000

385,000

240,000

484,400

45,000

5,000

3,000

60

60

40

20

Overall odds: 1 in 3.47

Total Winners: 6,922,580

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

HOW TO PLAY

1. Scratch “YOUR LETTERS” play area to reveal your letters.

2. In each PUZZLE; scratch each letter that matches “YOUR LETTERS”.

3. In each PUZZLE; completely uncover three or more words, win corresponding prize shown in the PRIZE KEY.

4. Scratch “PUZZLE 1 MULTIPLIER”. Multiply your PUZZLE 1 winning prize by the number revealed in the “PUZZLE 1 MULTIPLIER”.

5. Scratch “PUZZLE 2 MULTIPLIER”. Multiply your PUZZLE 2 winning prize by the number revealed in the “PUZZLE 2 MULTIPLIER”.

6. EACH PUZZLE PLAYS SEPARATELY. Words on the PUZZLE cannot be combined to win a higher prize.

7. EACH MULTIPLIER PLAYS SEPARATELY. The number revealed in the PUZZLE 1 MULTIPLIER cannot be combined with the number revealed in the PUZZLE 2 MULTIPLIER to win a higher multiplier number. The number revealed in the PUZZLE 1 MULTIPLIER cannot be used to multiply the PUZZLE 2 winning prize.

8. THE BONUS WORDS PLAY SEPARATELY FROM EACH OTHER AND SEPARATELY FROM THE PUZZLES AND MULTIPLIERS. Completely uncover each BONUS WORD using “YOUR LETTERS”, win prize in corresponding PRIZE BOX. BONUS WORDS do not multiply.

9. Uncover a “ ” in the “YOUR LETTERS” play area, win $100 INSTANTLY!

Retailer Cost of Pack: $500Less 6% Commission/Handling Fee: $30Final Cost per Pack $470

UPC CODE

HAPPY HOLIDAYS

5

GAME #1241

$5 DECEMBER 2016

WIN UP TO $250,000! 28 CHANCES TO WIN ON BOTH SIDES!

ODDS & WINNERS*


TICKET

$6

$10

$15

$20

$30

$50

$100

$500

$1,000

$10,000

$250,000

13

16

18

33

40

92

219

400

3,000

13,333

600,000

1,200,000

630,000

525,000

462,000

252,000

210,000

91,000

38,360

21,000

2,800

630

14

7




HOW TO PLAY

INSIDE OF CARD

• Match any of “YOUR NUMBERS” to any of the five “WINNING NUMBERS,” win that prize.

• Uncover a “ ” symbol to automatically win that prize!

• Uncover a “ ” symbol, win $50 instantly!

• Uncover a “ ” symbol to automatically win 10 time that prize!

BACK OF CARD

• Uncover a “ ” to automatically win that prize.

• Uncover a “ ” symbol to automatically win double that prize!


PRIZE PAYOUT 68%


UPC CODE

Stackable Insert InsideBack / Front

WIN UP TO $20,000! 11 CHANCES TO WIN! $20 GIFT BOX!

6

GAME #1240

$2

HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the three ”WINNING NUMBERS,” win that prize.

• Uncover a “ ” symbol to automatically win that prize.

• Uncover a “ ” symbol to automatically win 5 times that prize.

• $20 GIFT BOX: Uncover a “ ” in the “$20 GIFT BOX,” win $20 instantly!

ODDS & WINNERS*


TICKET

$4

$5

$10

$20

$40

$100

$200

$1,000

$20,000

13

13

26

50

100

414

1,690

12,000

40,000

600,000

960,000

960,000

456,000

240,000

120,000

29,000

7,100

1,000

300

20




DECEMBER 2016

MERRY MONEY


PRIZE PAYOUT 62%


UPC CODE

7

WIN UP TO $500! SWEET $10 SPOT!

CANDY CANE CASH

ODDS & WINNERS*


TICKET

$2

$4

$5

$10

$20

$40

$100

$500

12

17

31

43

83

417

2,400

48,000

480,000

1,612,800

1,152,000

614,400

445,440

230,400

46,080

8,000

400

40




HOW TO PLAY

• Match 3 like prizes, win that prize.

• SWEET $10 SPOT: Uncover a “ ” in the “SWEET $10 SPOT,” win $10 instantly!

GAME #1239

$1 DECEMBER 2016


PRIZE PAYOUT 60%


UPC CODE

8

32 BIN GUIDEDISPLAY STARTING NOVEMBER 16TH DECEMBER 2016

Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.

Ask your Sales Rep which options are best for your store.

If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.

SALES TIP

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.

ATTENTION RETAILERS

SCRATCHERS PRICING

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

Contact Your Lottery Sales Representative for Display Questions.

Utilize Your Featured Game Display for the Holiday Games (1241, 1240, & 1239).

SCRATCHERS TO REMOVE*

Please return these Scratchers to your Lottery Sales Representative.

$20 Game # 1200

$1 Game # 1223

$2 Game # 1232

**Please face $5 Winning 777 (1209). If inventory is not available, please double face $5 Joker’s Wild (1237)

$20 Game # 1230

$20 Game # 1230

$20 Game # 1219

$20 Game # 1219

$10 Game # 1205

$10 Game # 1229

$10 Game # 1222

$10 Game # 1212

$10 Game # 1242

$10 Game # 1242

NEW

$10 Game # 1242

$10 Game # 1242

NEW

$10 Game # 1238

$10 Game # 1238

$5 Game # 1241

$5 Game # 1241

NEW

$5 Game # 1237

$5 Game # 1216

$5 Game # 1218

$5 Game # 1234

$5 Game # 1209**

$5 Game # 1221

$5 Game # 1225

$5 Game # 1228

$5 Game # 1226

$3 Game # 1224

$3 Game # 1215

$3 Game # 1233

$3 Game # 1236

$2 Game # 1227

$2 Game # 1220

$2 Game # 1240

$2 Game # 1240

NEW

$2 Game # 1235

$1 Game # 1231

$1 Game # 1239

$1 Game # 1239

NEW

9

28 BIN GUIDEDISPLAY STARTING NOVEMBER 16TH DECEMBER 2016



SALES TIP



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235





$10 Game # 1187

$5 Game # 1209

$1 Game # 1223

$2 Game # 1232

$20 Game # 1230

$20 Game # 1230

$20 Game # 1219

$10 Game # 1205

$10 Game # 1222

$10 Game # 1212

$10 Game # 1229

$10 Game # 1238

$10 Game # 1242

$10 Game # 1242

NEW

$10 Game # 1242

$10 Game # 1242

NEW

$5 Game # 1241

$5 Game # 1241

NEW

$5 Game # 1226

$5 Game # 1225

$5 Game # 1234

$5 Game # 1218

$5 Game # 1221

$5 Game # 1237

$5 Game # 1228

$5 Game # 1216

$3 Game # 1233

$3 Game # 1215

$3 Game # 1236

$3 Game # 1224

$2 Game # 1227

$2 Game # 1235

$2 Game # 1240

$2 Game # 1240

NEW

$1 Game # 1239

$1 Game # 1239

NEW

$1 Game # 1231

10

24 BIN GUIDEretailer clerk-facing side

customer-facing side

DISPLAY STARTING NOVEMBER 16TH DECEMBER 2016



$10 Game # 1187

$1 Game # 1223

$2 Game # 1232



ATTENTION RETAILERS



SALES TIP

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$20 Game # 1219

$20 Game # 1230

$10 Game # 1238

$10 Game # 1242

$10 Game # 1242

NEW

$10 Game # 1222

$10 Game # 1229

$10 Game # 1212

$5 Game # 1226

$5 Game # 1221

$5 Game # 1216

$5 Game # 1237

$5 Game # 1234

$5 Game # 1218

$5 Game # 1228

$5 Game # 1225

$3 Game # 1233

$3 Game # 1215

$3 Game # 1236

$3 Game # 1224

$2 Game # 1227

$2 Game # 1235

$2 Game # 1240

$2 Game # 1240

NEW

$1 Game # 1239

$1 Game # 1239

NEW

$1 Game # 1231

11

JANUARY GAMESCOMING SOON DECEMBER 2016

*Ticket artwork subject to change.

Look for these exciting Scratchers®* games coming December 19th!

12

SUPERLOTTO PLUS® COMING SOON DECEMBER 2016

Coming soon! Advertising campaign includes TV, Radio, Outdoor Billboards and On-line Banner Ads starting in January. Eye-catching POS items will also be available from your Lottery rep to drive awareness at your store: Playcenter Poster, Large Change Mat, Counter Jackpot Sign Topper, and Carousel Topper. Also keep your eye out for an all new SuperLotto Plus promotion. More details to come!

Note: Artwork subject to change.

COMING SOON DECEMBER 2016

13

NEW 2ND CHANCE PROMOTION

Coming soon! Starting January 1, 2017 through June 30, 2017, any eligible Scratchers® and SuperLotto Plus® 2nd Chance codes submitted will give your players a chance at an exciting monthly prize package! But wait, there’s more! At the end of this sensational, six-month 2nd Chance Promotion, all eligible 2nd Chance codes submitted will enter you in for the GRAND PRIZE! This is all in addition to the weekly 2nd Chance drawings! Look out for more exciting details next month!

QUICK REFERENCE GUIDE DECEMBER 2016

14

SCRATCHERS® ORDER SCHEDULE

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies,

federal law, state law and Lottery rules and regulations prevail. ©2016 California Lottery® 47,730 10/16

orange is Ablue is B

My week (circle yours)

My LTSS

Phone1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day!

S M T W T F S

JANUARY

S M T W T F S

NOVEMBER

S M T W T F S

DECEMBER

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

new game launchLottery offices closed (state holiday)

SUCCESSFUL SCRATCHERS SALES CHECKLIST:**See Placement Guides for which games to replace with new games.

**Safely put aside removed games and return to your Lottery Sales Representative for credit.

**Ask your Lottery Sales Representative about your sales trends.

Next visit

DSR TIPS

** Number of $5 Games **Goal **$ Average Weekly Sales **Goal

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

Tip: Use in Scratchers® displays.

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

Tip: Use in Scratchers® displays.

SUN MON TUE WED THUR FRI SAT

$1PRICE PER PLAY

BULLS-EYESTARTS AT $2

$100,000!TOP HOT SPOT PRIZE

SCAN TO LEARN HOW TO PLAY!

Problem Gambling Help Line: 1-800-GAMBLER. ©2016 California Lottery® 10/16.

DRAWINGS DAILY

6:04 a.m. to 2:00 a.m.

DRAWINGS EVERY

4 MINUTES!

1 2 3 4 5 6 7 8 9 10

PICK 1 TO 10 SPOTS OR CHOOSE QUICK PICK®

ADVANCE PLAY®: 100 CONSECUTIVE DRAWS

OVERALL ODDS OF WINNING: VARY DEPENDING ON SPOTS PLAYEDAND IF BULLS-EYE IS PLAYED

ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT

COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.

PS, AI, INDD CC

8.5” X 8.5”

N/A

0.125"

100%

100%

1

10/11/16

JT

020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd

Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL

ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage

NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE

REVISION HISTORY

IMAGE RIGHTS

JOB NO.

FILE NAME

APPLICATION

TRIM SIZE

FOLDED SIZE

BLEED SIZE

BUILT SIZE

PRINTED SIZE

PAGES

DATE

INITIALS

CD

AD

PA

CW

PM

TM

AC

DPM

DCE

AE

COLORS

4/4

WHY PLAY HOT SPOT®?

This is the only game with a chance to win every 4 minutes! With continuous entertainment on the Hot Spot monitor throughout the day, there are thousands of winners daily.

HOW DO YOU PLAY?

Choose from 1 to 10 Spots (how many numbers to play). For example, with a 7 Spot, you’ll play 7 different numbers. The more Spots you play, the bigger the possible prize. Next, pick your numbers (from 1 to 80) or play a Quick Pick®. For a chance at a bigger prize, add Bulls-eye. Your optional Bulls-eye wager will equal your Hot Spot wager. You do not need to pick a separate number for Bulls-eye.

WHAT’S A QUICK PICK PLAY?

The Lottery’s terminal randomly generates the numbers and prints your ticket.

WHAT’S IN IT FOR YOU?

So many ways to increase your chances of winning! Choose your wager, choose your Spots and choose Bulls-eye. Your odds of winning vary depending upon the Spots played and if Bulls-eye is played. You can check out the odds and prizes at calottery.com/play.

HOW DO YOU KNOW IF YOU’VE WON?

Draws take place every 4 minutes from 6:04 a.m. PT to 2:00 a.m. PT. The winning numbers are posted on the internet at calottery.com/play, on the Lottery’s mobile app or you can scan the barcode on your ticket at any Lottery retailer.

HOW LONG DO YOU HAVE TO CLAIM YOUR PRIZE?

You have 180 days from the draw date.

PLAY EVERY 4 MINUTES!

$1PRICE PER PLAY

BULLS-EYESTARTS AT $2

One of the 20 Hot Spot numbers drawn will be randomly selected

as the Bulls-eye number. If you purchased the Bulls-eye option,

and match the Bulls-eye number, you’ll

WANT TO LEARN HOW TO PLAY?

Scan theQR Codewith your smart device to watcha quick video.

WHAT IS BULLS-EYE? WHAT IS BULLS-EYE? One of the 20 Hot Spot numbers drawn will be randomly selected

as the Bulls-eye number. If you purchased the Bulls-eye option,

and match the Bulls-eye number, you’ll WIN BIGGER PRIZES!

ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT

COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.

PS, AI, INDD CC

8.5” X 8.5”

N/A

0.125"

100%

100%

1

10/11/16

JT

020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd

Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL

ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage

NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE

REVISION HISTORY

IMAGE RIGHTS

JOB NO.

FILE NAME

APPLICATION

TRIM SIZE

FOLDED SIZE

BLEED SIZE

BUILT SIZE

PRINTED SIZE

PAGES

DATE

INITIALS

CD

AD

PA

CW

PM

TM

AC

DPM

DCE

AE

COLORS

4/4

Documents

RETAIL PRODUCT PLAN - California Lotterystatic./media/Retailer/product-plans/November...RETAIL PRODUCT PLAN GAMES BEGIN NOVEMBER 16TH! NOVEMBER – DECEMBER 2016. 2 ˜˚˛˝˙ˆˇ˘