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Presto 3.0 Positioning & Product Overview

November 2010

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Today’s Objective

Get excited about Presto 3.0 and the great opportunities ahead!

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Today’s Discussion Topics

• Where are we and where headed?

• Presto: Real-Time Business Apps

• The Market Landscape

• What All This Means is FOCUS

Marketing Product

• Hub

• Visual Tools

• Coding Tools

• Pluggable and extensible

• Mashup Server

• Mashup Sites for SharePoint

• Enterprise App Store

• Upgraded: Mashup Studio, Excel

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We Must FOCUS Our Efforts

“Target the point of attack…assemble the invasion force…define the battle…launch the invasion, selecting our intended distribution channel and setting our pricing to give us motivational leverage over that channel.” 

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We Must FOCUS Our Efforts

“Target the point of attack…assemble the invasion force…define the battle…launch the invasion, selecting our intended distribution channel and setting our pricing to give us motivational leverage over that channel.” 

Presto - Always Reaching for New Heights

Presto solves problems that require timely decisions where information is live and comes from a variety of sources. Solutions need to be

assembled quickly and made available to users when and where they need it.

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“In enterprise apps, we see user curated content coming up very strongly in areas such as mashups.”

--Phil Wainewright, ZDNet

We’ve Listened to Our Customers, Partners, Analysts…

“JackBe Presto has helped us aggregate and compartmentalize our application data into consumable chunks of information that can be delivered readily in a number of information delivery platforms."

--Lou Sacco, Qualcomm

“JackBe is a unique solution to provide SharePoint data outside to other systems, we’ve found is this natural synergy between Jackbe and Microsoft SharePoint platform to solve this siloed data issue.“

--Dean Halstead, Microsoft

“I believe every enterprise will ultimately adopt the App Store as a primary delivery model for delivering information in the future.”

--Mirko Minnich, Reed Elsevier

“Focus on ‘speed’ and ‘live data’, they set you apart.”

--Jeff Hammond, Forrester

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“In enterprise apps, we see user curated content coming up very strongly in areas such as mashups.”

--Phil Wainewright, ZDNet

We’ve Listened to Our Customers, Partners, Analysts…

“JackBe Presto has helped us aggregate and compartmentalize our application data into consumable chunks of information that can be delivered readily in a number of information delivery platforms."

--Lou Sacco, Qualcomm

“JackBe is a unique solution to provide SharePoint data outside to other systems, we’ve found is this natural synergy between Jackbe and Microsoft SharePoint platform to solve this siloed data issue.“

--Dean Halstead, Microsoft

“I believe every enterprise will ultimately adopt the App Store as a primary delivery model for delivering information in the future.”

--Mirko Minnich, Reed Elsevier

“Focus on ‘speed’ and ‘live data’, they set you apart.”

--Jeff Hammond, Forrester

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The advent of cloud computing and big data makes huge amounts of data available to organizations, but it's not always clear how to make practical use of it. Tools like JackBe can help turn all this data into something end users can work with minimal support from IT.”

--Klint Finley, ReadWriteWeb

Repositioning Presto 3.0 Towards Business Value

Presto 3.0

• Present to the Business as solving a business problem

Presto 2.x

• Apps Delivering Business Value

• Apps when and wherever business users need them

• Rapid visual App assembly for power users

• Presented to IT as infrastructure solution

• Mashing Enterprise Data

• Mashlets Landing Anywhere

• Open mashup standards for developers

• Right information, right time for the right situation

• Real-time Actionable Insight for Better Decisions

Mashup-Centric Business Value-Centric

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What Value Does Presto Provide?

Presto is the fastest way for businesses to gain actionable insight from live information through Real-Time Business Apps that can be used when and where users need them.

UNLIKE traditional development projects that require writing one off solutions for each problem. UNLIKE BI systems which are designed around pre-defined questions from static and historical data warehouses/marts.UNLIKE Dashboards which require delivering data solely based on the information within the BI system or in memory database.

Presto Provides Benefits to Multiple Personas

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Business UsersReal-time Actionable

Insight

Users can quickly get the apps they need to make fast-paced business decisions.

Power UsersVisual Tools

for Rapid Assembly

Power Users can visually assemble Apps for the business in minutes and hours.

DevelopersAgile

Development Tools

Developers have Web-based tools to build sophisticated building blocks and Apps which can be quickly delivered and used by the business.

Personas Get Results

JackBe Sits Amidst Many Other Markets

• Business Intelligence• Static, months to years to stand up. Big IT

sale.

• SharePoint• No easy way to share data and

incorporate external enterprise data.

• Portal Technology• Dying, but still relevant. All development

based integration.

• SOA/Integration• No user. Period.

• Enterprise Social• Not business solution centric (yet).

• Mobile Application Development• Need security data and governance

SharePoint/Portal SOA/

Integration

BusinessIntelligence (BI)

JackBe

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How Do We Differentiate Ourselves?

Live: Presto Apps deliver live data directly from the sources

Fast: Presto Apps can be assembled in minutes, hours, days

Reach: Presto Apps are assembled-once, delivered anywhere

Social: Presto Apps leverage the power of teams and sharing

Agile: Presto Apps are flexible and easily re-purposed

Secure: Presto Apps are secure and governed end-to-end

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An Example of Presto Competitive Positioning

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We Need to FOCUS

"Target a specific market niche as your point of attack and focus all your resources on achieving the dominant leadership position in that segment." -- Crossing the Chasm

Includes target customer, compelling reason(s) to buy, product, competition, partners and allies, distribution, pricing, & positioning.

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What Do Our Customers & Partners Tell Us?

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JackBe’s Market-Focused Solution Areas

Technologies

SharePoint

ESRI

Solutions

Operations Management

360 Degree View

Industries

Government - Defense

Government - Civilian

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JackBe’s Market-Focused Solution Areas

Deliverables

• Messaging/Positioning

• Competitive Analysis

• Sales Tools: Presentation, Collateral, Demos, Pricing

• Lead-Gen: Partners, Webcasts, Position Papers

• SharePoint

• Manage Sprawl• Unified View

• ESRI• Real-Time Geodata

• Operations Management

• Real-Time IT

• 360 Degree View

• Real-Time Performance

• Government - Defense

• Situational Awareness • Government - Civilian

• Transparency

Schedule

• Sept./Oct. – SharePoint

• Nov. – Ops Management

• Dec. – 360-Degree View

• Ongoing – Civilian Gov’t , Defense Gov’t

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Real-Time Business Apps for…