Retail Kiosk

diploma project

retail Kiosk

Sponsor : Ajay Shah Design Studio, Mumbai

guiDe : ms. Nijoo dUBeY

StuDent : aZam arastU

iNdUstrial desigN (FUrNitUre & iNterior desigN)

National institute of designahmedabad

2013

Volume : 1/1

progrAMMe : post-graduate diploma programme

the evaluation Jury recommends AZAM ArAStu for the

Diploma of the national institute of Design

in inDuStriAL DeSign (Furniture & interior DeSign)

herewith, for the project titled "retAiL KioSK"

on fulfilling the further requirements by *

Chairman

Members :

*Subsequent remarks regarding fulfilling the requirements :

registrar(Academics)

Make everything as simple as possible, but not simpler - Albert Einstein

Design And Development Of A Retail Merchandising Unit

RETAILKIOSK

AZAM ARASTU | FURNITURE AND INTERIOR DESIGN | PGDPD | NID 6

CONTENTS

1.0 INTRODUCTION

2.0 INITIAL STUDY

3.0 CONCEPTUALIZATION

3.1 Retail Merchandising Unit3.2 Concept Development 3.2.1 Initial Sketches 3.2.2 3D Explorations 3.2.3 3D Explorations : RMU3.3 RMU Concepts 3.3.1 Concept 1 3.3.2 Concept 2 3.3.3 Concept 3 3.3.4 Concept 4 3.3.5 Concept 5 3.3.6 Concept 6 3.3.7 Final Concept

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2.1 Introduction to Retail 2.1.1 Retail Types 2.1.2 Retailing in India2.2 Shopping malls2.3 Indian Shoppers2.4 Indian Street markets2.5 From Pushcart to RMU2.6 Mind Mapping 2.6.1 Kiosk concepts for Neomall 2.6.2 Ideation for Neomall2.7 Introduction to kiosks 2.7.1 Mall Kiosk 2.7.2 Retail Kiosk / RMU 2.7.3 Interactive Kiosk 2.7.4 Automated Retail Kiosk2.8 Web References2.9 Study of Existing Kiosk 2.9.1 Interactive kiosks at ASDS 2.9.2 Rubberband Displays

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1.1 National Institute of Design 1.2 Ajay Shah Design Studio 1.2.1 Structure of ASDS 1.2.2 Design Philosophy 1.2.3 Industrial Playground 1.2.4 Rubberband 1.2.5 Everyday Project 1.3 Project Proposal 1.3.1 Initial Brief 1.3.2 Deliverables1.4 Client Profile 1.4.1 Sponsor 1.4.2 Client 1 : PR Group 1.4.3 Client 2 : Prestige Group1.5 Project Phases 1.5.1 Project Phase I 1.5.2 Project Phase II1.6 Proposed Methodology1.7 Project Timeline

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RETAIL MERCHANDISING UNIT | DIPLOMA PROJECT | 2012 | ASDS 7

6.0 CONCLUSION

4.0 DETAILING

5.0 PROTOTYPING

4.1 Product Features4.2 Final Product4.3 Transition of the concept4.4 Site Details4.5 Displays and Retail Fixtures 4.5.1 Single point support system 4.5.2 Vertical support system 4.5.3 Horizontal support system4.3 Scenarios4.4 Materials and Specifications 4.4.1 Canopy 4.4.2 Storage 4.4.3 Structure 4.4.4 Colors 4.4.5 Fixtures 4.4.6 Tambour Shuttering4.5 Ergonomics

7072747576777879808283848586878890

5.1 Prototyping Process 5.1.1 Workshop Fabrication 5.1.2 Details of the RMU 5.2 Technical drawings 5.2.1 Structure 5.2.2 Details5.3 Cost Evaluation

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6.1 Other Works 6.1.1 Mall Kiosk (3m x 8m) 6.1.2 Crossword Design Audit 6.1.3 ATM units 6.1.4 Conference table 6.1.5 Khatiwada Kitchen6.2 Reflections of my journey 6.3 Bibliography

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ACKNOWLEDGEMENT

I would like to acknowledge and extend my heartfelt gratitude to the people who have made my diploma project possible:

My Guide Ms. Nijoo Dubey whose efficient guidance helped keeping the project on the right track throughout my diploma period.

My Sponsor Mr. Ajay Shah for giving me the opportunity to work at ASDS.

My Colleagues Anil Bhai, Mani Bhai, Bipin Bhai, Regan, Amit, Anjali, and others for their help and support.

Lastly, I thank the Almighty, family and friends for their constant encouragement without which this would not be possible.


PREFACE

Diploma at NID

The diploma project at NID is the final academic project with a duration period of 4 - 6 months for students to demonstrate their expertise as independent practitioners of design. The project allows the student to get into the real professional scenario on a topic closely allied to their discipline of study.

This project helps students to understand the various challenges present in the design world and creates an opportunity to find their own strengths and weaknesses and come up with a design solution within a stipulated time period.

After my final semester of NID, I searched for a good design studio where I get an exposure of working on a live project and deal with real time clients. ASDS was my highest priority as I admired the minimal and contemporary style Ajay Shah follows and desired to work in a studio environment similar to his where I could further refine my design thinking.

The opportunity of working in a design studio was quite enthralling as I got an overall exposure of the development of a product and was involved at every stage right from the ideation to concept generation to the prototyping process.

This was a new experience for me considering my background of engineering where the work process in a civil engineering firm is completely different. The challenge given was to design a system of kiosks for a shopping mall with respect to the current retail scenario and mall culture. It was an exiting project for me as I got a good exposure of the retail sector.

ASDS was the right platform to display my design skills and technical knowledge to the fullest, thus becoming a stepping stone in the Retail and Interior Industry. Hence I have compiled the work process that follows in a design studio and documented my learning experiences of the past six months.


Aim:

To design and develop a kiosk system for the retail markets in India which could help attract more customers, therefore becoming high revenue generators for all kinds of products. The out come may include the design and development of a system of kiosks such as retail merchandising units or mall carts.


SYNOPSIS

Approach:

The diploma project was divided into two phases over a period of about 20-22 weeks that is from 1 June to mid October. Phase 1 was about understanding the retail industry and how the kiosk system act as a revenue generator in the retail sector, the inferences on Indian retail markets and consumers mentality. And then ground level studies where done on the existing designs and on feasibility of the product, its look and feel and the costing of it.

Phase 2 of the project was about the concept development and detailing of the product. The design approach that was followed was close to the style ASDS follows which is very clean and minimal, and after a detailed study on some custom designed kiosks and display units which the company had developed for different clients, further options were developed of similar design language followed by the company.Few concepts where developed based on form, structure, display fixtures, and its locking. The

Sponsor:

Ajay Shah Design Studio is currently based in Mumbai and continue to design for established brands and start up on projects ranging from product development; self initiated products for Rubberband, Interiors for food courts, retail identities and furniture designs, etc.

Scope:

The project offered a wide scope of learning in the field of retail, interior and furniture design. The challenge was to come up with an unconventional design solution for a mall and other commercial centers which have high fluctuating customer traffic. Also, the context being related to the current scenario of shopping malls, it seemed quite challenging to understand how retail industry works considering the present market scenario. Hence the design process involved a comprehensive study of the current retail markets, and Indian shopping culture.

design was discussed with the clients at various points, and different options or variations of the same design where developed with detail drawings and 3d renders it got refined till the final concept. Further studies done on patterns of products, layouts, ergonomics, branding and other services required.

Outcome

After the brief was redefined, a retail merchandising unit (RMU) was developed which would have a high degree visibility across the mall and could be used over the locations that offer very high customer traffic. The process which was followed after gathering the data and various inferences from the study, six designs where considered till the final prototyping began. Thereafter the final prototype of a single unit was made from the prepared technical drawings with the consent of fabricators and various vendors.

1.0 INTRODUCTION

1.1 National Institute of Design 1.2 Ajay Shah Design Studio 1.2.1 Structure of ASDS 1.2.2 Design Philosophy 1.2.3 Industrial Playground 1.2.4 Rubberband 1.2.5 Everyday Project 1.3 Project Proposal 1.3.1 Initial Brief 1.3.2 Deliverables1.4 Client Profile 1.4.1 Sponsor 1.4.2 Client 1 : PR Group 1.4.3 Client 2 : Prestige Group1.5 Project Phases 1.5.1 Project Phase I 1.5.2 Project Phase II1.6 Proposed Methodology1.7 Project Timeline

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About NID:

The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce & Industry, and Government of India. NID is recognized by the Department of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organization.

NID has been a pioneer in industrial design education after Bauhaus and Ulm in Germany and is known for its pursuit of design excellence to make Designed in India, Made for the World a reality. NIDs graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership.

NID offers design education at both the undergraduate and postgraduate level. Specialization can be undertaken in the following

1.1 NATIONAL INSTITUTE OF DESIGN

disciplines of Film & Video communication, Animation film Design, Graphic Design, Exhibition Design, Product Design, Furniture & Interior Design, Ceramic & Glass design and many more. At the end of the academic curriculum a student is expected to undertake a project of around 4-6 months. The diploma project is aimed at giving the student industry exposure along with an opportunity to take the academic learning to the real world.

The Business Week, USA has listed NID as one of the top 25 European and Asian programmes in the world.


1.2 AJAY SHAH DESIGN STUDIO

About ASDS:

Ajay Shah Design Studio is conceived as a multidisciplinary and a collaborative design firm. Over the last 15 years the company has engaged in design explorations in the areas of product and furniture design, retail, commercial and hospitality spaces, graphic identities, way-finding signage systems and environmental graphics.

The organization is headed by Mr. Ajay Shah, who is the principle designer at ASDS. A graduate of National Institute of Design. He specialized in furniture design. The design studio comprises of a team of 12 -15 members i.e. senior designers, trainees, digital and technical support. The company has its own design store called the Everyday Project.

In-house brands: A concept furniture and product brand by ASDS. The store promotes furniture, stationary and lighting products.

Rubberband keep it togetherIndustrial Playground

The studio believes that the role of the designer extends beyond just creating designs but to materialize the designs so that it can be used by people in their day to day life.

ASDS offers solutions in the fields of: - Furniture & product design- Retail & Commercial space design- Merchandising retail systems- Graphics and Signage Design.

Started in 1990, as Exemplar Systems Pvt. Ltd.to design, produce and retail contemporary furniture. In 2002, the company was re-invented from Circus Design Company to Ajay Shah Design Studio.


1.2.1 STRUCTURE AT ASDS

The studio is headed by Mr. Ajay Shah and all the designers in the studio report to him. The designers also actively engage with both vendors and clients while handling projects. The studio also has a team comprising of a senior graphic designer and a 3D visualizer who take care of all the presentations to the client.

VENDORS

Metal FabricatorsMaterial VendorsSite Supervisors

ContractorsCarpenters

Dealers

OTHER

Technical SupportDigital Support

AccountantMarketing

Staff

DESIGNERS

Furniture Designers Product DesignersGraphic DesignersInterior Designers

3D VisualizerArchitects

Interns

CHIEF DESIGNERMr. Ajay Shah


1.2.2 DESIGN PHILOSOPHY

We dislike stereotypes We love the supernormal We believe in keeping it simple As designers we do not feel restricted to one category We want to question and challenge the accepted and the expected Profit is not necessarily monetary but represents an advantage surplus The quest for finding newness is often the starting point of our projects We work with products, spaces, furniture, graphics and self initiated projects

The firm believes in Profit by Design, Profit is not necessarily only monetary but represents an advantage- a surplus, which is bought in place by effective and interesting design.


Industrial Playground

Industrial Playground was founded in the year 2009. IP proposes a collection of furniture which combines an industrial design approach with a visual light heartiness. The designs are deliberately reduced in complexity and hence pose as simple objects that can be used in any scenario that one desires.

Founded and designed by Ajay Shah, Industrial playground aims to dismantle preset market concepts and create new inventive products. Rather than seeking a novelty value, the products attempt to seek a visual language that combines materials and processes to arrive at forms that support the idea of normalnessIndustrial playground attempts to explore new projects that offer expressions and a functional appropriateness to spaces.

1.2.3 INDUSTRIAL PLAYGROUND


Rubberband

Rubberband is an exercise towards re interpretation of products from a new perspective. The relationship between context, content and the container is re balanced to adapt to the constantly shifting global changes leading to new product development and the way products are perceived or used. Within the existing frame work of archetypical objects, rubberband explores a language of visual simplicity, Intuitive functionality and a naturally progressed formal language.

Their take on product design is hence to retain the purity and the most basic tools whilst infusing them with a visual flair and a distinctive design identity. Rubberband proposes products you can use in your daily lives which allow for containing and compiling your thoughts, ideas and information.

1.2.4 RUBBERBAND


Everyday project

Everyday project is a design store by ASDS, opened recently. The store is a part of the studio, so anyone walking into the store gets a chance to interact with the designers and see the studio. The store unites furniture, products and graphics that have been selected and designed on the basis of concept, a new lifestyle and a strong design identity.

Ignoring passing design trends it captures a new design approach that will change the experience of daily life. Each product represents a synthesis of a fresh and modern style.

The product range includes the products designed by industrial playground, rubberband and products from brands like droog, unit portables, anything etc.

1.2.5 EVERYDAY PROJECT


1.3.1 Initial Brief: The project brief was to design a Kiosk system for an upcoming mall, The system includes a family of kiosks i.e. Mall kiosks, Retail kiosks or RMUs (mall carts), Interactive kiosks, Automated retail kiosks or vending machines, etc.

1.3 PROJECT PROPOSAL

1.3.2 Deliverables:

Designing kiosks for a mall that can adapt themselves to retailing a variety of products.Research and audit of the Kiosks designs existing in the retail scenario.Mock ups and prototyping for validation of the design.Design and development towards the same.Ease of installation / assembly.Packaging (flat pack).


1.4.2 Project 1 : Neo Mall

Spread over 18 acres, it is the largest shopping center in Banglore, second largest in the country. Neomall incorporates a 1200-Seater food court, 42 lane bowling alley, a hypermarket, 5 screen multiplex, 2 electronics mega stores, 26 food & beverage outlets and leading retail brand outlets, 139 retail units, 8 entrances, 9000 SFT gym, 2 Apparel multi-brand outlets, 4 department stores.

Client: Project has been executed under the expertise of Patel Reality group , designed by architects Andy Fischer, Chapman Taylor.

1.4.1 Client Profile

My Diploma Project basically revolves around two ongoing projects. Ajay Shah Design Studio is currently based in Mumbai and continue to design for established brands and start up on projects ranging from product development; self initiated products for Rubberband, interiors for food courts, retail identities and furniture designs, etc. The office house a team to work on the conceptualization of projects while the execution and prototyping is outsourced to different vendors working for past many years for the firm.

1.4.3 Project 2 : Forum Mall The forum mall belongs to the Prestige group, in chennai comprises of multiplexes, shopping malls, office premises, food courts and multilevel parking. The kiosks are going to be situated on central circulation area, the Atrium where there is maximum footfall in ground, first and second floors. The space reserved for each kiosk required is 3m x 8m which will be given to different vendors.

Client: Project has been taken up by Prestige Group headed by T. M. Thomas, the principal architect of the mall.

1.4 CLIENT PROFILE


Commencing from 1st June 2012 to 1st Nov 2012, where six months will be broadly divided for:

1.6 PROPOSED METHODOLOGY

Project Brief: To understand the sponsors requirements and preparing the proposal.

PHASE I PHASE II

Research: Study the existing kiosk systems, manufacturing processes, and understanding the materials.

PHASE III

Conceptualization: Detailed concepts, 3d renders, sketches, etc.

PHASE VI

Detailing: Explorations with respect to form, function, materials adhering to the constraints of the industry.

PHASE V

Prototyping: Technical drawings handed over to the production team for final prototyping.

PHASE IV

Documentation: Documenting the entire project and further data collection.


1.7 PROJECT TIMELINE

Brief redefined

Retail Merchandising unitClient requirementsFootprint area definedLockablePortable

Conceptualization

BrainstormingDesign solutionsConcept detailingMarket AnalysisCase StudiesWeb References

Ideation

Initial SketchesForm ExplorationsInitial ConceptsFinal Concept

Inferences

Design GuidelinesPractical DesignIndian MarketsFunctionality of a kiosk

Mon

th 3

Prototyping

SpecificationsCost AnalysisVendors

Detailing

Design DrawingsWorking Drawings3D renderingsMaterial Study

Mon

th 4

Research

NeedRetail SectorRetail MerchandisingIndian ConsumersMall Culture

About the clientAbout kiosks and cartsDefining the briefClient RequirementsSite and Space

Introduction

Mon

th 1

Mon

th 2

2.0 INITIAL STUDY

2.1 Introduction to Retail 2.1.1 Retail Types 2.1.2 Retailing in India2.2 Shopping malls2.3 Indian Shoppers2.4 Indian Street markets2.5 From Pushcart to RMU2.6 Mind Mapping 2.6.1 Kiosk concepts for Neomall 2.6.2 Ideation for Neomall2.7 Introduction to kiosks 2.7.1 Mall Kiosk 2.7.2 Retail Kiosk / RMU 2.7.3 Interactive Kiosk 2.7.4 Automated Retail Kiosk2.8 Web References2.9 Study of Existing Kiosk 2.9.1 Interactive kiosks at ASDS 2.9.2 Rubberband Displays

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Retail

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesaler, and then sells smaller quantities to the consumer for a

profit.

A Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well.

Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store. Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist.

2.1 ABOUT RETAIL

2.1.1 Types of retail outlets:

Department stores - very large stores offering a huge assortment of soft and hard goods.

Discount stores - tend to offer a wide array of products and services, but they compete mainly on price offers.

Warehouse stores - warehouses that offer low-cost, often high-quantity goods piled on pallets or steel shelves.

Specialty stores: A typical speciality store gives attention to a particular category and provides high level of service to the customers. For example if a Reebok store.

General store: a rural store that supplies the main needs for the local community.

Convenience stores: is essentially found in residential areas. They provide limited amount of merchandise at more than average prices with a speedy checkout.

Hypermarkets: provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.

Supermarkets: is a self-service store consisting mainly of grocery and limited products on non food items. The supermarkets can be anywhere between 20,000 and 40,000 square feet.

Malls: has a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof.

E-tailers: The customer can shop and order through internet and the merchandise are dropped at the customers doorstep. Example: Amazon and eBay.

Vending Machines: This is an automated machine wherein customers can drop the money in the machine and acquire the products.


Indian consumers: 5 groups2.1.2 Retailing in India

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be 450 billion dollars worth and one of the top five retail markets in the world by economic value. India is said to be one of the fastest growing retail market in the world with 1.2 billion people.

Types of retail products:

Retail is usually classified by type of products as follows:Hard goods or durable goods - appliances, electronics, furniture, sporting goods, etc. Goods that do not quickly wear out and provide utility over time.

Soft goods or consumable - clothing, apparel, and other fabrics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them.

Richest, senior cooperates, large business, politicians, top tier professionals

Businessmen, professionals, government officials, medium scale industrialists

Economic, white collared employees, mid level government, medium scale traders

Shopkeepers, farmers, low skilled workers

Unskilled workers, seasonal or part time employment

Globals

Strivers

Seekers

Aspirers

Deprived

Type Income per Annum

1million and above

500,000 to 1 million

200,000 to 500,000

90,000 to 200,000

less then 90,000

Profession


Shopping Malls in India

The shopping mall is a global phenomenon that has its roots in ancient outdoor bazaars where people would go to buy goods from local artisans, farmers and craftsmen. The shopping malls that we know today were birthed in the beginning of the 20th century and have since then grew to cover the major cities of the world in a few different forms. Not only has the shopping mall become a place to find and purchase goods, it is also known as a cultural hot spot where people of all ages can come to interact.

History

Shopping malls are typically known to be indoor shopping centers, though some have outdoor areas with the shops having their own indoor space. The idea came from old covered marketplaces that were popular between the 10th and 15th centuries, and are even still around today.

2.2 SHOPPING MALLS

Types

There a few different types of shopping malls that should be noted. The average shopping mall is under 400,000 square feet, with those between 400,000 and 800,000 square feet being known as regional shopping malls. Because they are larger, they can accommodate higher end stores that may need more space for their stores.

Super-regional malls are those that are over 800,000 square feet. These are the premier shopping mall for the surrounding areas and suburbs.

Strip malls are strictly suburban and usually consist of large parking lots surrounded by single story shops.

Outlet malls are special shopping malls where manufacturers sell their products directly through their own stores.

Neo Mall,Patel Reality group, Banglore


2.3 INDIAN SHOPPERS

Mind set of India shoppers

They wait for the sales to purchase branded goods.They will not travel more than 15 minutes for regular shopping.They like to see the best brands first, before they purchase.They want a wide range of options to choose from.They like to compare and check the prices within and across the stores.They prefer to buy fresh more then packaged eatables.They are less loyal to single stores.They prefers ethnic apparels, accessories and occasion oriented shopping.

A new study reveals that the Indian shopper has a particularly high desire for inspiration. Indeed, 69% of Indians want to be inspired when they shop, compared to only 49% of UK shoppers and 51% of Americans.

Chor Bazar Colaba Causway, Mumbai


2.4 INDIAN STREET MARKETS

Before defining the product and other requirements, a brief research on Mumbais street shopping culture was done as a case study. In order to understand the various kinds of displays are used on the streets and how the customer interacts with the carts, mini shops, etc. in the busy markets of the city.

Mumbai abounds in shops and stores that sell anything and everything ranging from clothes, books and handicrafts to antique pieces. The city has shops and bazaars not only in its uptown areas but also on the pavements.

The handicrafts emporiums and fresh consumables available in Crawford Market, the affordable and trendy clothes and accessories sold in Colaba Causeway, Zaveri Bazaar, and Fashion Street are frequented by college goers and teenagers.

Streets of Crawford Market, Colaba Causway, Mumbai


The evolution of the pushcart and how visual merchandising in specialty retail changed along with it.

Pushcarts have been a part of retail for many years all over the world, vendors have used pushcarts to move and sell their goods from place to place. Long ago farmers from villages brought their produce to sell at markets in urban communities. A flatbed wagon, which was used to bring the produce to market, was quickly converted to a counter to sell wares. Thirty years ago, specialty retail was born and the pushcart was pressed into service.

2.5 FROM PUSHCART TO RMU

Pushcarts in specialty retailIn 1976, the Rouse Company developed a new concept in retail, a festival marketplace named Faneuil Hall Marketplace. To camouflage vacant storefronts, the Rouse Company brought in pushcarts stocked with merchandise. When the pushcarts began to register success, the idea of the cart/RMU was born and a different way of selling merchandise was underway.

Kiosk Concept designed by Jody Kempe

Source : www.huffingtonpost.com


2.6 MIND MAPPING

Initial Mind mapping and Ideation to get the basic understanding of the mall and the tangible and intangible aspects connected to the shopping malls. Hence the main focus areas was to enhance the experience of the customers and not just develop on the clients requirements. Considering the architectural components such as atrium, entrance lobby, waiting areas, pathways, etc. concepts were developed accordingly.


2.6.1 KIOSK CONCEPTS FOR NEOMALL

Initial Doodels for an outdoor kiosk for Neomall after few brainstorming sessions


2.6.2 IDEATION FOR NEOMALL

Concepts 1: Transport System for the mall.Design and development of a bus or cab service for the customers.Design contribution: Graphics / Remodeling and branding of the vehicle / Services in the vehicle / Giveaways

Concept 2: Social media marketing (Applications / Virtual tours/ online guide/ Mall Information)Design contribution: Design and development of Applications / Interactive Kiosks

Concept 3: Augmented RealityDesign digital screens and Interactive kiosks In order to create digital environments / virtual ShoppingDesign contribution: Design and development of Applications / Interactive Kiosks/ Screen / Interface


Concept 8: Interactive Kiosk Barter System Kiosks, Magazine Kiosk, where products can be ex-changed or bought using digital means.

Concept 4: Design of a Craft booth where people can customize their products with craftsmen, designers, by choosing from the material library available. Creating a network of customers + craftsmen + designers + Managers. Reviving dead craft, Quality check, Customizing of products by customers, Designer inputsDesign contribution: Furniture / Kiosk / Interiors

Concept 5: Recording StudioRent the kiosk or a room for a certain duration which consists of hi end technology (eg: sound rec ording system, Video camera, etc) where you can create you r own Audios / Videos, take pictures, Upload on social media, Share it with the Agencies.Design contribution: Kiosk / Interiors / graphics

Concept 6: Rent a SpaceArmature designers / Artists / Performers, etc. can display their works. It is a revenue generation for the mall and good exposure for the beginners as well.Design contribution: Interiors / kiosk / graphics

Concept 7: Interactive meeting points + Installations Create interesting meeting points, (Furniture / Digital) Could be Installations, Seating, Aquarium, Scaled up objects, Surfaces, etcDesign contribution: Furniture / Interiors / Graphics

Mobile Retail Kiosk :designed and built by Oxbow Studio


2.7 KIOSK SYSTEM : INTRODUCTION

Kiosks are defined as small self-contained structures that are utilized to sell specific goods or service.

MALL KIOSKS

RETAIL KIOSKS

INTERACTIVE KIOSKS

AUTOMATED RETAIL KIOSKS


Modern vending kiosk in a train station in Hyogo, Japan.

A store operated out of a merchant supplied kiosk of varying size and shape, which is typically enclosed with the operator located in the center and customer approaching the vendor from across a counter.

Mall Kiosk:


A small, enclosed stand / booth from which merchandise is sold, often placed in the common area of a shopping center or public concourseRetail Kiosks or RMU (Retail Merchandising Unit) are special purpose kiosks which are customized with various accessories to make it a popular storefront alternative for small time retailers. They are mini-stores and are also known as Mall Kiosk, Island Retail Unit, Shop-in-shop, vending Kiosk and so on. Retail fixtures, shelves and visual merchandising is added to the kiosk to make it more appealing.

Retail Kiosk:

SDD Retail, Flex Kiosk concept


An Interactive Kiosk is a computer terminal featuring specialized hardware and software designed within a public exhibit that provides access to information and applications for communication, commerce, entertainment, and education. Examples: Way finding kiosk, Visitor management and Security kiosk, Ticketing kiosk, Internet kiosk, Photo kiosk.

Interactive Kiosk:

IDEO ATM system, via designboom


It is the category of self-service, standalone kiosks in heavily trafficked establishments such as airports, malls and resorts. The kiosks are usually a turn-key solution with the necessary hardware, technology and services required to maintain an automated, small-footprint retail store. Consumers select products using a touch screen interface, pay for purchases using a credit or debit card and then the product is dispensed, sometimes via an internal robotic arm in the machine. Vending Machines, zoomshops and redbox and Automated Stores are examples.

Automated retail Kiosk:

ZoomShop Automated Retail Systems


2.8 WEB REFERENCES

Modern kiosk designed by Avrel Gan Mobile kitchen cart designed by Anna RosinkeUnibox, curved halo retail merchandising unit


AJC retail solutions pushcarrtSDD retail, Under Escalator kioskC & C Studio Sdn Bhd, Soya Kiosk


2.9.1 INTERACTIVE KIOSK AT ASDS

The preliminary study was done on the which the company had designed and developed few Interactive kiosks.

Interactive Kiosks:

The kiosks allows for booking cinema tickets form different locations. The design integrates the components required to view the event, book the tickets and make payments through a credit card, etc.

These kiosks are free standing and has been designed to have several versions using the same components for wall suspension or free standing kiosks in interior or exterior applications.

Interactive Kiosk design for book my show and first source by Ajay Shah Design Studio


Study of various display units which had been designed for Rubberband products,

Features:Form: An edgy or straight visual language is followed throughout the display unit.Color Scheme: keeping it subtle to enhance the products displayed.

2.9.2 RUBBERBAND DISPLAY UNITS AT ASDS

Gondola Display racks by Ajay Shah Design Studio

3.0 CONCEPTUALIZATION

3.1 Retail Merchandising Unit3.2 Concept Development 3.2.1 Initial Sketches 3.2.2 3D Explorations 3.2.3 3D Explorations : RMU3.3 RMU Concepts 3.3.1 Concept 1 3.3.2 Concept 2 3.3.3 Concept 3 3.3.4 Concept 4 3.3.5 Concept 5 3.3.6 Concept 6 3.3.7 Final Concept

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R.M.U.

Retail Kiosk or RMU (Retail Merchandising Unit) is a small enclosed unit from which merchandise is sold, often placed in the common area of a shopping center such as an atrium or a public concourse.

They are special purpose kiosks which are customized with various accessories to make it a popular storefront alternative for small time retailers. They are mini-stores and are also known as Mall Kiosk, Island Retail Unit, Shop-in-shop, vending Kiosk and so on. Retail fixtures, shelves and visual merchandising is added to the kiosk to make it more appealing.

They are the quickest and easiest way to establish the retail presence in a mall and have 360-degree visibility which could be used over the locations that offer very high customer traffic and are the perfect platform to showcase the product and make direct contact with customers as they pass through the shopping malls. By leasing an RMU, a retailer can gain the advantages of a prime mall location without any shop investment or long term commitment.

3.1 RETAIL MERCHANDISING UNIT

These portable retail merchandising units are ideal because it allows you the flexibility not always available in permanent storefronts. They can be easily moved from one location to another when your lease expires or changed to accommodate different types of merchandise. The small size allows you to pay closer attention to customers and cut down on profit loss due to theft.

Examples for Retail Kiosks:

Food & Beverage kiosk (coffee, snacks, beverage, pastry, ice-cream, popcorn, fast-food)

Personal Products kiosk (mobile, gadgets, jewelry, watch, sunglasses, perfume, handbag, accessories, dvd, pharmacy, gift, toys, magazine)

Other kiosks (service, real estate, promotional, multipurpose, tourism, outdoor, customer care)


After a detailed product study and defining the brief, initial concept level sketching begun where every possible outcome was thought of keeping in mind the clients requirements. The initial doodles and basic 3d modelling began simultaneously in order to understand the basic proportions.

There were many examples studied, analyzed and understood and few of the initial explorations where considered as they had the potential to be explored further.

The following sketches are presented as a collection of ideas based on several thoughts that occurred initially.

3.2.1 INITIAL SKETCHES


3.2.2 3D EXPLORATIONS

The idea was to create an enclosed space which could basically be set up indoors as well as outdoors, hence few rough 3D models were developed overlooking the given brief and just experimenting with the function of a kiosk with respect to its space where it was going to be put up. Also as to which orientation would be apt considering the customer circulation and approach to the kiosk.


Initial Explorations with respect to the form of kiosk cart where explored with slight modifications of the storage and canopy. The basic idea was to divide the cart into three parts: Roofing, Display and Storage.

Keeping in mind the conventional pushcart it features lighting, storage, display space and options for security

3.2.3 3D EXPLORATIONS FOR R.M.U.


Finally six concepts where taken forward and were explored for their material, form, and their locking. The idea was to design something which was simple yet striking and was easy to move around.

The client wanted a pushcart which could be then leased out to different vendors at the shopping malls which was basically divided into three parts a canopy, storage and the display space in between.

Each retailers lease is customized to their individual requirements, such as budget, product type, customer demographic sought and length of lease. Furthermore this is basically a shell which would also incorporate shelving, hanging space, lighting, signage, storage, and cash draw.

3.3 CONCEPT DEVELOPMENT FOR R.M.U.s

Kiosks are a miniature formats of retailing. The design challenge is of being able to capture the brand identity and functional criteria within a small format space.


3.3.1 RMU: CONCEPT 1

FEATURES

Size : 4 x 4Area : 16 sq. ft.Components: Welded steel frame, Plywood Storage, Overhead canopyThe unit has 4 x 4 footprint and stands 7 feet tall

The idea was to develop a portable cart which has a storage unit, display space and an overhead canopy. Hence a very basic structure was thought of with the given requirements. Canopy extension provide operators and customers protection from the sun if placed in exteriors.



This design is much more practical and functional as it offers better merchandising display and security system.

After the initial concept the locking system was thought of where the display panels can be rotated and folded from all sides which could be then locked as shown in the above steps. Vinyl graphics can be applied to the closed security shutters offer a way to market even when the unit is closed or unoccupied.



It is a minimalist design offering flexible visual merchandising possibilities vertically and horizontally. The canopy was eliminated and the lighting was incorporated within the structure itself.

The locking was further simplified to only two sides making it easier to manage the cart. The other two sides can be used up for branding or smaller displays.



This RMU has floor to ceiling styling. As the client wanted some interesting form for storage, and not the conventional boxy looking unit. Hence a design with one side approach was considered, where the customers have one side accessibility to the RMU unlike the earlier designs.

Also the display was developed within the storage also inorder to make it more attractive, the stepped display would be slided back inside when the RMU is shut.



The earlier design had a flaw ergonomically as the customers approaching the RMU would have difficulty in lifting or looking at the products standing in front of the RMU.

Hence there was an alteration in the storage of the earlier concept and the rest of the specifications remain the same. At this stage the client had approved the design however still wanted some thing more organic and not so edgy looking form.



The client wanted a fresh concept, something non edgy unlike the previous concepts. Hence a cylindrical form was considered, where the circular base and the shade portion complement each other.

Curved shelving also improves traffic flow around the unit and increases approachability the lockable base drawers provide secure cash storage. The lower storage is quite wide to accommodate extra merchandise and a stool for the seller. The sliding panels overlap the permanent vertical panel connecting the storage and the canopy.


3.3.7 RMU: FINAL CONCEPT

FEATURESSize : 5 x 3Height : 7Components: Welded steel frame, Plywood Storage, Overhead canopy.

In the final concept, the form of a cylindrical storage was altered to an oval one, making it broader and giving it a wider display surface than the earlier concepts. Its form is designed to complement the architecture of the location which is also an oval shape , thus giving it a contemporary look.

The structure and material specifications are similar to the earlier concepts. The base having an interior with compartments that may accommodate storage of vendor products. It also includes 4 locking casters, retail display lighting and electrical socket.

4.0 DETAILING

4.1 Product Features4.2 Final Product4.3 Transition of the concept4.4 Site Details4.5 Displays and Retail Fixtures 4.5.1 Single point support system 4.5.2 Vertical support system 4.5.3 Horizontal support system4.3 Scenarios4.4 Materials and Specifications 4.4.1 Canopy 4.4.2 Storage 4.4.3 Structure 4.4.4 Colors 4.4.5 Fixtures 4.4.6 Tambour Shuttering4.5 Ergonomics

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4.1 PRODUCT FEATURES

Features

Canopy featuring lights and branding spaceLockable castors for ease of movementCable management for double switch socketHandles to manoeuvre the RMU Curved shelving on the permanent displayTambour shutters Secure storage

MINIMAL:

The design language used is quite minimal, thus keeping in mind the clients requirements and the language ASDS follows. The RMU consists of four major parts that is, the canopy, the structure, the storage and the display space in between. The metal structure is welded throughout over which the storage unit is fixed which is made up of bent plywood. The provision of storage is important as more stocks are have to kept for those models which are successful and on sale in big numbers.

FLEXIBLE:

The Retail merchandising unit is designed for mall based in chennai, where it will be placed in various points in the atrium, pathways, and open spaces and designed to complement the unique architecture of the location. These RMUs will have different vendors catering to it, thus the structure has been developed keeping in mind the flexibility of vendors it could adapt to.

PORTABLE

Built to withstand harsh outdoor environments, and to inhibit vandalism and theft when closed, these sturdy units are nonetheless designed with the aesthetics of their home properties in mind. The unit has 6 castor wheels attached. Designed to be compact while still maintaining full functionality, these indoor units offer the best of both worlds.


4.2 FINAL PRODUCT

The challenge was to design a shell which caters to multiple vendors like watches, sunglasses, mobiles, etc. Hence the unit had to be unconventional at the same time flexible to accommodate different kinds of products.

The process starts with the design of welded metal interior framework. This provides durability and stability to the entire structure and offer creative options to address the size of the unit. Later the materials, finishes, storage, merchandising and fixtures, lighting, cash counter, canopies, security, signage were considered once the structure was finalized.


4.3 TRANSITION OF THE CONCEPT


4.4 SITE DETAILS: FORUM MALL CHENNAI

The client had proposed the location points for the retail merchandising unit and the 3x8 meters kiosk. Also the site had been visited earlier to understand the space and then design accordingly.

Most of the retail merchandising units are to be set up in the atrium and along the pathways of the first and second floor of the mall.


4.5 DISPLAYS AND RETAIL FIXTURES

The ways the products are displayed and stocked on the shelves play an important role in influencing the buying behavior of the individuals. Thus Deploying a custom retail display with correct positioning you can influence consumers buying behavior. As an eye catching merchandising display will help the product get noticed easily.

Retail displays are invaluable marketing tools. The arrangement of a display subtly and irrevocably affects a customer's purchasing decision by making a product look appealing or in considerable demand or by providing ideas as to how to use it. Attractive retail displays also create a friendly store environment, increasing customer traffic by making a retail location into a pleasant place to shop.


4.5.1 Single point support system

Single point support systems bring structure to panels and floors using points. They offer great freedom of design when planning. This makes it possible to maintain the distinct product image required. Clean and simple, single point products offer the most merchandising flexibility. From single point display arms to shelves and rails positioned horizontally and vertically.

It is a simple system whereby fittings can simply be inserted into a hole and be glued or there is a screw-in system with fittings that simply screw into the threaded sockets.

Hence it is ideal for the retail merchandising unit which has been designed, as it gives the flexibility to different vendors to display their products accordingly. These single point display systems can be used on the permanent vertical curved panel behind which the tambour shuttering runs along.

TYPES OF DISPLAYS

Source: Visplay


4.5.2 Vertical support systems

Vertical support systems create a clear division of panels using vertical lines. Merchandise supports can be moved freely from side to side.

They offer a high level of flexibility when it comes to merchandising as the RMU has a large vertical surface area, this system would be apt on the permanent panel connecting the canopy and storage. The basic slotted vertical system offer multiple installation options and support ease of installation as they require a minimal build out area.

Source: Visplay


4.5.3 Horizontal support systems

Horizontal support systems create a clear division of panels using horizontal lines. The merchandise supports can be moved freely from side to side.

The system rail is fixed to a substructure and then subsequently covered from the front with panel material. Shelves can be inserted directly into the system rail /groove. Other merchandise supports are inserted in the system rail and are torsion proof.

The system rail is fitted in wooden panels or is fitted as a system panel profile for single-sided or double-sided use. Aluminium shelves and merchandise supports can be inserted directly into the profile or panels.

The use of integrated lighting adds further emphasis to the horizontal line.

Source: Visplay


Vertical support systemsHorizontal support systems Single point support systems

Source: Visplay

4.3 SCENARIOS FOR DIFFERENT DISPLAY SYSTEMS


Taking Rubberband as a vendor for this Retail Kiosk as the initial case study, and to put products which are edgy contrary to the curvy display space.

Multiple display systems can be accommodated based on the clients preferences and the shape and size of the merchandize.

Source: Visplay


4.4 MATERIALS AND SPECIFICATIONS

The materials of the Retail Merchandising unit were thought of, as it was a portable unit, it had to be easy to move around yet strong enough to be used in the interiors as well as the exteriors.

Hence a list of materials that could be considered for a retail kiosk was made. These options were now to be ascertained if they were feasible enough for the project and falls in the clients budget.

Canopy : acrylic

Structure : mild steel

Storage : flexi plywood

Castors : nylon

Fixtures : stainless steel

Display : plywood

Tambour Shuttering


4.4.1 CANOPY

The ideal material for the canopy was Acrylic or a Poly carbonate sheet due to its translucent and flexible properties, it is one of the most used material in the industry as well.

In the final concept canopy consists of a mild steel structure over which a translucent sheet is wrapped around in that oval profile. There is also a provision of recessed lighting whose fixtures are concealed and a provision for branding is left out.


Sheet Metal

Sheet metal is simply metal formed into thin and flat pieces. It is one of the fundamental forms used in metalworking, and can be cut and bent into a variety of different shapes.

Countless everyday objects are constructed of the material. Sheet metal is available as flat pieces or as a coiled strip. Metals used in the sheet metal industry include cold rolled steel, mild steel, tin, nickel, titanium, aluminum, brass, and copper. The thickness of the sheet metal is called its gauge.

Due to the variety of possibilities and versatility in terms of design, this material was short listed to explore further.

4.4.2 STORAGE

Plywood

Plywood is a manufactured wood panel made from thin sheets of wood veneer. It is one of the most widely used wood products. It is flexible, inexpensive, workable, re-usable, and can usually be locally manufactured. Plywood is used instead of plain wood because of its resistance to cracking, shrinkage, splitting, and twisting/warping, and its general high degree of strength.

The sizes of the most commonly used plywood sheets are 4 x 8 or 3 x 6 of thickness 3 mm to 32 mm.

Bent Plywood

Bent Plywood one of the choices for all applications which require bends and curves. It is flexible, user-friendly, and does not need any specialized tool. Especially useful for covering rounded pillars, and construction of front-desks, racks in retail showrooms, reception areas etc.

Available in both long grain and cross grain orientation, a wide range of finished thicknesses can be created by bonding more than one sheet of bent plywood together. 12mm to 15 mm thick was recommended which has a bending radius of upto 8.


Stainless Steel

Stainless steel is essentially a low carbon steel which contains chromium at 10% or more by weight. It is this addition of chromium that gives the steel its unique stainless, corrosion resisting properties.

This material was considered at points which were exposed during the initial stages of design however mild steel was more favorable option for the final prototyping.

4.4.3 STRUCTURE

The structure has to be well thought of with the right material as it is very important to analyze their load carrying capacity. The finish must be durable and easy to clean. Hence mild steel square or rectangular cross section were recommended for the overall structure.

Mild Steel

Mild steel is a type of steel that only contains a small amount of carbon and other elements. It is softer and more easily shaped than higher carbon steels. It also bends a long way instead of breaking because it is ductile. It is used in almost all forms of industrial applications and industrial manufacturing.

Metal bars are one of the most successfully used materials for making furniture. By bending it can be given forms and mostly used for making structural parts in furniture. Its ease of availability and need of limited resources to work on.


4.4.4 COLORS

Color

When selecting the paint the RMU, it is also important to consider the finish choice. A textured semi-gloss finish, which provides a more consistent and polished surface coverage is recommended as the finish is the most fingerprint resistant and provides the best coverage, making any minor wood or metal variations undetectable. Graphics hold well on all textured finishes for smooth, professional branding appearance.

Polyurethane paint provides a hard, durable gloss for crafts and model making and can be applied to almost any surface. There are several types of polyurethane paints, and several ways to apply them.

Hence a bright orange was given to the RMU, which is bright and bold to attract the customers attention, however the display and canopy where kept subtle in order to enhance the merchandize displayed. Hence a balance of proper lighting and color makes the RMU stand out.

As this RMU would be sold to different vendors the branding and colors might change according to the vendors preferences.

Branding

They are usually placed at eye level with lighting from inside or other highlighting methods such as on box surfaces of edge bands, etc. Also the name of the brand would come on the top surface of the canopy thus visible for the customers who are standing on the top floors of the mall.


4.4.5 FIXTURES

As these Retail merchandising units are meant to attract customers lighting plays an important role. The primary goal for the lighting is to highlight the product while providing appropriate ambient lighting that provides a pleasant backdrop for the shopping experience and adds a visual excitement to the kiosk. As it is very crucial to capture customers attention during the first look, its important to define the areas of importance with the right type and amount of lighting.

Lighting provided is uniform and provided along the product display space, highlighting the range. Most of the cases led strip lighting was used which is driven on power supplied from a small battery unit which can be kept under the structural enclosure. In our wires are taken from the source provided in the floor.

Change in colors also helps in grabbing customers attention, which can be achieved with the help of LED fixtures. it also helps in enhancing the graphics. LED lights are both heat resistant and power efficient and hence are ideal for display case illumination in the retail merchandising unit.

A castor is a compound wheel that is designed to be mounted to the bottom of the kiosk so as to enable easy movement. They are available in various sizes, and are commonly made of rubber, plastic, nylon, aluminum.High capacity, heavy duty casters are used in many industrial applications, such as platform trucks, pushcarts, etc.

medium duty castors were considered for the RMU. whose wheel dia: 5 and load capacity 250kgs to 350 kgs.

Castors varying from 1 to 8 and with a load carrying capacity of 35 kgs. to 1000 kgs

LightingCastor


It is defined as a flexible shutter composed of a number of closely knit slats attached together, which slides in grooves along the sides or at the top and bottom of the frame. Made of wooden or aluminum slats, these lightweight shutters which can be locked and provide a solid wall to prevent intrusion in a unique and aesthetically pleasing manner.

A tambour shuttering can be an up-and-over or side closing-opening operation, which can consist of narrow or wider horizontal slats and slides or rolls up and down, into the vertical or horizontal tracks.

As they overlap the permanent vertical display in the RMU they give full access to displayed products, operates smoothly and quietly. It requires minimal space with no shutters that open out into the work area. The slats do not stick or swell with humidity and can be replaced.

4.4.6 TAMBOUR SHUTTERING

Slats: They come in many materials, wooden, aluminium, plastics, etc. They are space efficient, secure high density filing applications, and comes in a variety of sizes and any optional colors.

Track: The double channeled track runs along the oval profile which is attached to the canopy and the storage surface on the inside. Hence the tambour roller shutters recede smoothly into the permanent vertical display of the RMU making this an ideal option for limited space.

Below is an example of an up an over operation, where the slats move over the curved profile of the tracks smoothly minimal effort.

Rollock Tambour doors


Double Channel profiles for sliding the slates along the oval profile

slat material, sizes and finishes various locking systems shutter handles

TAMBOUR SHUTTERING : COMPONENTS

This Tambour shuttering is an ideal choice for the given oval profile, which looks aesthetically pleasing and very easy to handle. The in built locking of the shutters makes it quite user friendly as well.

The permanent vertical display is overlapped by the two tambour shutters giving it a cleaner look with no extra hanging of shutters, thus a better visibility of the products.


4.5 ERGONOMICS

Before we design any product for human use, the anthropocentric data has to be considered. It deals with measurement of different human external body dimensions in static as well as dynamic condition.

In the development of a Retail Merchandising Unit the overall height, and width, accessibility of the displayed products, maneuvering of the RMU was considered.


SPACE ERGONOMICS

Dimensional data of different percentile users

5.0 PROTOTYPING

5.1 Prototyping Process 5.1.1 Workshop Fabrication 5.1.2 Details of the RMU 5.2 Technical drawings 5.2.1 Structure 5.2.2 Details5.3 Cost Evaluation

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After finalization of the designs the technical drawings where passed down to the client for their final confirmation, and then eventually passed down to the vendor. The whole process of prototyping took around two months as their where a lot of delays from the clients end, asking for permissions.

5.1 PROTOTYPE


5.2 TECHNICAL DRAWING: STRUCTURE


TECHNICAL DRAWINGS DETAILS


The Retail merchandising unit which was finalized by the client


The final costing of the prototype of the Retail Merchandising Unit is estimated to be around Rs. 2,00,000 by the vendor. It excludes the shelving costs as the display shelves would be customized according to the vendors needs.

However the production cost for these units would come down to much lesser than the prototyping cost.

The production cost of each unit is expected to come down to much lesser than the prototyping cost once the design is finalized.

5.3 COST EVALUATION

The Factors considered for the cost evaluation of the Retail Merchandising Unit:

Cost of Raw MaterialsCost of FabricationCost of FinishingCost of MaterialsCost of PackagingFactory OverheadsDesign Charges

6.0 CONCLUSION

6.1 Other Works 6.1.1 Mall Kiosk (3m x 8m) 6.1.2 Crossword Design Audit 6.1.3 ATM units 6.1.4 Conference table 6.1.5 Khatiwada Kitchen6.2 Reflections of my journey 6.3 Bibliography

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During my diploma project, I was working on several other projects simultaneously. The best part of being in a multidisciplinary firm was the versatility of the projects they handle at a time. Hence I was a part of various other projects which where running parallely. handling design and managerial works at a time.

Mall Kiosk 3x8 mts.Project type: Furniture Design

6.1 OTHER WORKS


6.1 OTHER WORKS

ATM CubicalsProject type: Furniture Design

Conference TableProject type: Furniture Design


Khatiwada KitchenProject type: Interior Design

Crossword : Design AuditProject Type: Retail Design

The design audit involved several visits to the crossword store at different times of the day. The many visits were aimed at doing an analysis of the interior elements and their treatment in space. We also tried to understand how people move in the space and interact with the merchandise. The final outcome of the survey was a pictorial presentation highlighting the positive and negative aspects. Based on the analysis various design solutions were suggested.


6.2 REFLECTIONS

Its been a busy couple of months for me with lots of changes and challenges, where I have an experience of working in a design studio.

This diploma project has turned out to be quite an enriching journey for me, as I got an exposure of working in a firm which has multi disciplinary projects and people from various design backgrounds, architects and other technical and non technical staff. I had been a part of several site visits and client meetings and also entrusted with various responsibilities which gave me the confidence to deal with real time clients and problems on site.

In this four month journey, I also came to realize that in a design firm, time management is crucial and meeting deadlines is very important. Another major insight of working in a design studio their is always a struggle between designing something unique at the same time matching upto the clients expectations, thus we have to balance between our design approach and also fulfil the clients needs with the given time and budget.

In the end there are a lot of compromises to satisfy client demands, hence it is important to be flexible and accommodating when it comes to the matters of personal taste or simple design over clients requirements.

I am fortunate to have found the opportunity to work on this project and very thankful for it. Ive enjoyed being a part Ajay Shah Design Studio and got a good learning and experience out of it.


Documents at NID:

Space inside Space; Amit Ambekar; D2110Furniture at foodcourts; Alpa Jain; D2088Kiosk Systems for retail; Deepak Berthalome; D02187Furniture and living Space; Reagan George; D1958

Books:Indian Athropometric Dimensions; Debkumar ChakrobortyHuman Dimension & Interior Space; Julius Panero and Martin ZelnikVery Small Shops by John StonesThe Great Indian Bazaar; McKinsey ReportWhy We Buy; Paco Underhill

Websites:www. wikipedia.comwww.ehow.comwww.cart-king.comwww.specialtyretail.comwww.rollok.comwww.insyncrpm.comwww.mfi4u.comwww.visplay.comwww.philips.comwww.asdswow.com

6.3 BIBLIOGRAPHY