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KIOSK/WEBSITE RELATIONSHIPSB2B: Marketing / Brand / Document

Management Retail storefronts Corporate branding/control Corporate templating Gatekeepers Cost centers Vendor management

B2C: Print & Promo 

Procurement– Flexible Product Design 

Capabilities

– Pickup / delivery options

– Sample template library

– WYSIWYG editor

Variable Data– Corporate storefront brands

– Easy list management

– DIY checkout

– Customizable backgrounds

File Uploads for original documents / designs– Easy FTP replacement

– Standardized file formats

– Upload history

5 front-end components

SEO/SEM

OVERVIEW

Establishing the need for W2P Technology Market Statistics Ordering Processes Traditional / Proprietary W2P Solutions Introducing Open Source Solutions Advantages / Disadvantages of OS vs. Proprietary Introducing Open Source Options & Features Open Source Statistics Practical Examples Finding the right solutions

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STATE OF THE INDUSTRYSGIA Garment, Printing & Graphics Benchmarking Reports – 2016 Study

Most companies primarily service B2B customers (56.3 - 79.3%)

60 – 70% serve local customers Minority of business serve the B2C customers

(19 – 39%) Median sales growth for 2015 – 12.8% Median annual revenue is $917,134 - $1,472,000 Nearly 25% of respondents report revenue less than

$250,000 annually.

STATE OF THE INDUSTRYSGIA Garment, Printing & Graphics Benchmarking Reports – 2016 Study

Most common expenditure – software

Unanimously, primary barriers to growth are finding new customers, recruiting personnel (sales / production)

Most common methods of attracting new customers:

Referrals

Company Website

Social Media

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SMB PRINT SPENDING IN 2015 Source: Infotrends WhitePaper Ahead of the Technology Curve 2016

33% of SMB’s purchase their print online!

Online purchases are expected to rise to 45.3%!

Selling online:

1. Expands your reach to grow customers

2. Streamlines your purchasing & production process

3. Stabilizes you book of business as a sellable asset

THE EVOLUTION OF WEB TO PRINTWhat W2P Accomplished

1.Create file to send

2. Submit file

3.Produce a copy

for proofing

4.View / Email proof

5.Repeat step 3 & 4 a

few times

6.Approval

7. Production

8. Pick up file & pay

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THE EVOLUTION OF WEB TO PRINTHow W2P works with the modern W2P solution

1. Finding /submitting a template on website

2. Modifying information to the template

3. Payment for your order

4. Order is delivered directly to customer

You’ll never have to leave your seat

INVESTMENT IN WEB TO PRINT

Traditional W2P

$10,000 – $100,000 upfront

18-25% annual support fees

50k-60k salary per employee

Total investment over 5 years

> $270,000.00

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…NOT TO MENTION ANY NAMES…

INVESTMENT IN WEB TO PRINT

Proprietary W2P

Approx $40k - 120k full time salary

Risk of obsoletion

Total investment over 5 years

> $200,000.00

*Assuming you find a superstar of a developer willing to work for $40,000 per year -HIGHLY UNLIKELY!

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PROPRIETARY EXAMPLES + VIRAL DESIGN & SELL

INVESTMENT IN WEB TO PRINT

Modern Solutions

$200-$350/month

$1000-$5000 in service fees

Total investment over 5 years =

$13,000 – $21,000

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OPEN SOURCE VS. PROPRIETARY

Traditional – Proprietary“Closed” Source

Proprietary software is generally compiled and/obfuscated software that is meant to limit the access from the broad public – keeping the access to the source code limited to a select few.Due to its technical nature, most of the Graphics industry are using solutions that are specific in their process.

Open Source

The modern culture in which original source code is made freely available for collaboration, redistribution and modification.

Open source has applied itself efficiently to the majority of the world. (But not everyone).

ADVANTAGE COMPARISON: OS VS. PROPRIETARY

O P E N S O U R C E

Accessible to public Massive developer

communities Free DIY / Intuitive Maximized ownership Many affordable plug-ins Easy hooks = quick

customization Exploitable / Vulnerable Made for the general public

- not the niche specific

P R O P R I E T A R Y

Only via licensor / vendor Limited Development Staff Costly Training required - minimal

literature Minimal Ownership Limited costly plug-ins Time consuming

customizations Less exploitable - more

secure Made for the niche specific

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OPEN SOURCE CONTENT MANAGEMENT SYSTEMS

Coding languages most frequently used through out the world.

MOST POPULAR CODING LANGUAGES

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OPEN SOURCE CONTENT MANAGEMENT SYSTEMS

There are OVER 100 Open Source CMS Platforms available on the web!

MOST COMMON OPEN SOURCE CMS SYSTEMS

Wordpress powers 26.6% of all websites in the world!(+ 260,000,000 out of + 1 Billion - internetlivestats.com)

59.5% market share of open source CMS platforms.Source: w3tech

+44,225 Wordpress Plug-ins available

+ 1.2 Billion plug-in downloads

+ 50 Translations of Wordpress

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MOST COMMON OPEN SOURCEE-COMMERCE SYSTEMS

MOST COMMON OPEN SOURCEE-COMMERCE SYSTEMS

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DOWNLOADING A FREE CMS –CLICK DOWNLOAD

DOWNLOADING A FREE CMS –CLICK DOWNLOAD

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SELECTING YOUR PAYMENT GATEWAY

316 total payment gateways available across all CMS platforms About Payments

W2P PLUG-INS FOR OPEN SOURCE CMS

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WEB TO PRINT SHOP FEATURES

Online catalogue and product menu

Search Engine Friendly

Print and Promo Product Capabilities

Multi-functional Shopping Cart

XML Punchouts Related Product Up-Sell Features

Multi-level Hierarchy & Gatekeeper

Functions

Multi-language Capabilities

3rd Party Integration Payments, Shipping

& MIS

Business Portals Design Online Interactive

Reporting

PRODUCT OPTIONS PLUG-INS - WORDPRESS

WordpressActive

InstallsPrice Range Last Updated

WoocommerceExtra Options

+1000 $29 October 2016

WoocommerceProduct Custom Options

+800 $50 September 2016

Tshirt Designer +500 $22 - $360 August 2016

WP eCommerceSimple Product Options

+500- 100 since September

Free 1 Year Ago

W2P Shop: uDRAW

+200 Free - $50/m November 2016

WoocommerceVariable Products add-on

+100 Free August 2016

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PRICING ELEMENTS

DESIGNER PLUG-INS - WORDPRESS

WordpressActive

InstallsPrice Range Since - Last Updated

WoocommerceDesigner

+1,000 $34September 2014 - November

2015

Tshirt Designer +500 $22 - $360 July 2014 – October 2016

Pitch Print +300 Free - $50/m September 2014 – May 2016

W2P Shop: uDRAW

+200 Free - $100/m October 2015 – September 2016

MyStyle (Flash) +200 $10 - $200/m June 2015 - October 2016

Qstomizer +100 $1.99 / order January 2015 – January 2015

Print Science (PDFLib)

+90 $99 - $149/mSeptember 2014 - December

2015

Imaxel +10 Not Disclosed February 2016 – July 2016

Awesome Designer

+90 $9 - $199/m August 2016 – November 2016

PrintQ +20 Free – 200 Euro August 2016 – October 2016

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W2P PLUG-INS FOR OPEN SOURCE CMS

“Flashy”, Vibrant, Fast + Many years of development / advancement…but…not supported on mobile / default browsers as of 2012

Contemporary Standard, New, Cross Browser + Mobile Compatible

Consistent, Stable, Many years of advancement, More rigid, limited and focused compared to flash / html5

HTML 5 DESIGNER

Multiple UI’s, Widespread compatibility across browsers, tablets and mobile.Advancing at very fast pace.The new contemporary online standard.

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MULTIPLE UI’S: WIDE SCREEN

MULTIPLE UI’S: MOBILE

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FLASH EXAMPLE – MYSTYLE

Intuitive, easy to use on the front end, Vibrant, fast and overall a really nice experience.…but…not supported on mobile / default browsers as of 2012

PDFLIB EXAMPLE – PRINT SCIENCE / UDRAW

Very sophisticated features and functionality. Requires some training. Well established. More focused, rigid and controlled compared to FLAHS and HTML5.

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PDFLIB EXAMPLE – UDRAW

Very sophisticated features and functionality. Requires some training. Well established. More focused, rigid and controlled compared to FLAHS and HTML5.

CUSTOMIZATION EXAMPLE – KORNIT API

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CUSTOMIZATION EXAMPLE – RES CHECK

CUSTOMIZATION EXAMPLE – DETECT PAGES

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QUESTIONS YOU NEED TO ASK YOUR W2P PROVIDER How long have you been in business? What advancements have you done since then? Do you have any OS offerings? Do you have Saas/Cloud/Enterprise offerings? Do you have DIY and/or service options? Do you do customizations? If so, how affordable are they? Do you integrate with 3rd party systems? Can I see sample / demo sites? Cross browser/platform/tablets/smart phone compatible? Pricing options / payment plans?

USER GENERATED COMPARISONOPEN T-SHIRTS VS. UDRAW

Open t-Shirts uDRAW

Started January 2011 January 2001

Last Advancement May 2015 August 22, 2016

OS Platform Open Cart Wordpress/WooCommerce

ProprietarySaas/Cloud/Enterprise Option

No Yes

DIY Options Yes Yes

Customization/Services No Yes

3rd Party Systems Open Cart Only Yes

Sample/Demo Sites No Yes

Pricing Options One Standard Price Multiple Options & Pricing

On-Going Support No Yes

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