Retail Design

AMANDA CHAN / IRN 400 / JANA MACALIK

W h at we’re about .

T he roots .

W ho BA LT.CO is .

W hy do it t his way ?

L et ’s ta ke a wal k .

01 .

02 .

03.

Raw denim serves as a tabula rasa for everyday life. Over process of work and wear, the fade becomes akin to the host and serves as a fingerprint of individuality, time and progression. Balt.co is a menswear retailer

and bespoke service that aims to rekindle the relationship between denim and working man.

Before the widespread acceptance of jeans as a medium for fashion, denim was popular amongst factory workers as durable trousers. Originally named Serge de Nimes, (in French, meaning, Serge from Nimes, France), this cotton twill textile poses a distinct diagonal pattern that will serve as a common design element throughout Balt.co. Now situated in Hazelton Lanes, an upscale shopping center in Yorkville, Balt.co will meet

the standards of it’s affluent market by esteeming both quality, service and design in all its aspects.

Tailored to the modern Renaissance man, Balt.co aims to reintroduce the art of raw denim into the wardrobe of young, professional working men. This individual prizes the pursuit of climbing the corporate ladder without the expense of poise, character and integrity. His fervent personality compliments his eloquence in speech and just one conversation with him can promise an introduction of something new. He is never found without a book and his mind is an archive of passions he frequents, all the more ready with a pen in hand to ask, “what’s next?”. Balt.co believes the blood, sweat and tears put into hard work should be rewarded with something that is a testament of dedication and individuality. As the process wears on, the fade that develops become an

imprint of his body through his aspirations and achievements.

Drawing inspiration from the process of fading and molding denim through wear, Balt.co’s interior is designed in the same fashion. We know shopping isn’t always a man’s forte, so it is important to us that we provide a space that facilitates a comfortable, immersive and enjoyable retail experience. Glimpses of classic luxury menswear design features like fine millwork is juxtaposed by more contemporary themes such as large glazing. The directionality of the dropped slat ceiling is taken from denims characteristic twill weave – one that runs diagonal to the horizontal and vertical threads that are essential to denim’s longevity. As your raw denim develops with every visit, so will our space. The materials and textures present are meant to take abuse – not

to be concealed, but to illustrate the beauty of wear and tear.

Balt.co is built on the foundations and principles of a successful and menswear retailer. Extensive research and case study on Toronto’s local high-end menswear retailers has allowed Balto.co to prize itself in 3 beliefs.

It’s your second skin. – Clothing is meant to mimic and cocoon your every move. This is why we believe that it is meant to underline the individual. Meeting the needs of both bespoke and retail customers, the space will be divided to provide a sense of exclusivity and purpose to each feature of the store.

We promise you won’t need to ask for directions. – The layout and programming of the store will be executed in a way that prioritizes navigation and self-direction. Whether it be the first visit, or twentieth, the space will be planned so that you may as well know it like the back of your hand.

Yes, you can touch. – The product is displayed to put emphasis on its context and application, in addition to extending an invitation to you. As you peruse through the store, the displays are in situated in close proximity as a reminder that it is an art, but more importantly, an art that you can own.


PROCESS02

PR EL IM INA RY IDE AT ION

SPACE PL A NNING


PL A N03

32’ - 2”

55’ - 6”

23’ - 4”

41’-

10”

64’ -

5”

22’ -

7”

F I T T ING

M A NAGER’ SOF F ICE

STA F FA R E A

OU T-FOR M ED

IN-FOR M ED

CHECK OU T

DISPL AY

DISPL AY

BE SP OK EST U DIO

CONSU LTAT IONA R E A

BE SP OK ESTOR AGE

S T O CKS T OR AGE

W/C

SC A L E3/16” = 1’-0 ”

Angled mirror panels invoke a sense of individuality for

users sharing the same space

Square posts cladded in textured plaster and white distressed wood paneling

and crown moulding

Single fitting room for alteration and bespoke users. Curtain on a circular track coneals the bi-fold mirror and dressing platform.

Informative display that informs customers and clients of the history, process, sustainability, and aftercare of raw denim.

Large rolls of denim connect and define the space between the bespoke and retail area

Jean display and shelv-ing. Cross hatched in form

which wraps around to the adjacent wall

Poured tufted concrete feature wall. Used to display

“out-formed” jeans from balt.co’s loyalty program.


PERSPECTI V ES04


L AY ER 3: ACCEN T & V ISUA L IN T ER E ST

L AY ER 2: MOOD & A M BIENCE

COLOUR & LIGHT05

L AY ER 1: CHOR EOGR A PH Y

L AY ER 4: A RCHI T ECT U R E & SPACE

L AY ER 5: TA SK

SC A L E3/16” = 1’-0 ”

Warm glow from strip lighting concealed in the diagonal dropped ceiling feature marks a dominate directionality and draws users into the space

Conical caged pendants hang above the waiting area, marking a node of rest within the progression of space

Bell head track lighting in satin brass, suspended through the dropped ceiling is an intentional means of adding sense of age and sophistication to the space.

Recessed adjustable downlights are positioned near perimeter displays as a means of creating emphasis on displays and product in a seemless manner

Task lighting is available at every workbench within the bespoke area, in addition to the overhead suspended fluorescents. This provides a neutral and sustainable solution for lighting an area of laborious work.

A thin rectangular lighting fixture is suspended above the informative area to ensure adqeuate lighting for reading

Crown moulding surrounds perimeter of space

3” Pot lights dot the interior space to provide general lighting throughout retail space. Increases in intensity inside bespoke area to underline a “work” vs “play” divide.

A vertical fluorescent tube is concealed behind the diagonal panels to create rhythm and suggest a sense of weightlessness to the built environment


PLAN VIEW.

SCALE 3/4” = 1’-0”

FRONT ELEVATION.

SCALE 3/4” = 1’-0”

BACK ELEVATION.

SCALE 3/4” = 1’-0”

SECTION.

SCALE 1 1/2” = 1’-0”

1’-1O”

Angled surface for display monitor mount

Over hang conceals LED strip lighting that runs the perimeter

Beveled edge glass inset from finished surface

3/4” Ply faced with brushed stainless steel

Poured concrete

4” high kick plate inset 2” from finished back elevation Structural blocking faced with treaded steel finish

5 1/

2”5

“7

1/2”

1’ -

5 1/

2”4

1/2”

3’ -

4”MILLWORK & M ATERI A LS06

Notes:

All cabinet doors and drawers faced with white ash veneer.

Recessed groove in cabinetry eliminate the need for additional hardware

Notes:

Concrete facade casted on-site from a tarp formed on a steel frame.

Rebar runs throughout for reinforcement.

Notes:

4” strip of plaster to show wear of transactions over time

Dashed lines indicate concrete facade beyond

DISTRESSED WOOD PANELING

BRUSHED STEEL

TEXTURED PLASTER

WHITE ASH

COBALT BLUE DENIM

TUFTED CAST CONCRETE

Documents

Retail Design