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Spring 2011
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Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011
“I think that playing dress-up begins at age five and never truly ends.” - Kate Spade
Kate SpadeClient Mission Statement: utility, wit and playful sophistication are the hallmarks of Kate Spade New York as our world expands, our graceful, exuberant approach to the everyday is evident in every catego-ry we enter, from handbags and clothing to jewelry, shoes, stationery, glasses, baby and home.
~Co founder of Kate Spade New York~worked in the accessories department of Mademoiselle in Manhatt an~Created her own line of handbags~Kate and husband Andy launched Kate Spade handbags in January 1993~They eventually extended to stationery, personal organiz-ers, address books, shoes, beauty products, perfume, rain-coats, pajamas, and eyewear~In 2004 they launched Kate Spade at Home, which fea-tured bedding, bath items, china, and various items for the home and wallpaper~Created Jack Spade with her husband, a men’s clothing
line and Kate Spade Baby
Location of Kate Spade Boutiques:United States- 46
Japan- 32Hong Kong- 6Philippines- 4
Jakarta- 2London- 1
Awards Won:America’s New Fashion Talent in Acces-
sories- 1996Best Accessory Designer of the Year-
1998Giants of Design Award for Tastemaker-
2004American Food and Entertaining Award
for Designer of the Year- 2004Elle Decor International Design Award
for Bedding- 2004
DESIGNER
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011INTERIOR STORES
“She’s quick and curious and playful and strong. She is a voracious reader and a fan-tastic dancer. She saves old scrapbooks and loses her umbrella. Her emails pile up but she never forgets to call her grandmother. She has $7 dollars in change at the bott om of her handbag.”
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011KATE SPADE NEWBURY STREET
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011COLLECTION
DRESSES
TOPS
NECKLACES
SHOES
GLASSES
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011
STRAW BAGS
SHOULDER BAGS
CLUTCHES
COLLECTION
HATS
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011
Giving away free balloons to get people excited about the opening of a Kate Spade store in London.
Ceiling of a Kate Spade StoreKate Spade Store
INSPIRATION
Kate Spade took the National Geographic challenge to defy logic.
INVITING ENTHUSIASTIC DAINTYWHIMSICAL
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011
Electromagnetic Cloud Couch Concept
Floating Stairs
Floating Stairs
INSPIRATION
Hanging industrial-type lights at Campaign in London Fifth Avenue Shoe Repair the
clothes are revealed as people move along the structure
Camper in paris, France lights are lumi-nous trousersLED’s and balloons
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011COLLAGE & PARTI
Innocence Designer’s Mission Statement: To provide a synergy between the sophisticated, playful clothing and the free fl owing and structural ob-jects in the space. This boutique allows woman to be fun and still professional. Patt ern
StructuredHeaviness
Free-FlowSoft
Weightless
Concept
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011FLOOR PLAN PROCESS
Merchandise Styles Total on FloorDresses 7 65 Tops 7 20 Glasses 7 30 Necklaces 7 27 Shoes 9 9 Handbags/Clutches 20 22 Hats 5 7
Dresses
Tops
Glasses
Necklaces
Hats
Shoes
1.
2.3.
4. 5.
Handbags
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011FLOOR PLAN
Section 1
Section 2
Scale 1/8” = 1’-0”
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011REFLECTED CEILING PLAN
Scale 1/8” = 1’-0”
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011AXONOMETRIC 1
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011AXON 2 & FRONT ELEVATION
Scale 3/16”=1’-0”
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011SECTIONS
Section 1 Scale 3/16” = 1’-0”
Section 2 Scale 3/16” = 1’-0”
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011PERSPECTIVES
Cashwrap and built-in wall Flower graphic, glasses, and necklace display
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011PERSPECTIVES
Glasses display with seating
Shoe and handbag display with seating
Necklace display and mannequins
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011FURNITURE
Aluminum tulip base with white laminate top
Couch for seating by fi tt ing rooms Seating for glasses display
Ott oman seating throughout store
Side tables by fi tt ing rooms
High tables for viewing necklaces and display
by cashwrap Shoes and hat display
Bethany BurnsContract Design Studio One
Retail Space Instructor: Nacer Benkaci
Spring 2011MATERIALS
Bench seating for shoes
Stools for glassesBuilt-in wall Marble fl ooring throughout Graphic in center of wood built-in
Glass for display
Glass behind display
Carpet in fi tt ing rooms Couch in living room
Main color of walls
Accent color behind necklaces