Retail & Classified Rates

13. CONTRACT & COPY REGULATIONS a. Contract agreements are renewed annually with all advertisers. a. Contract agreements are renewed annually with all advertisers. a. Contract agreements are renewed

b. All charges for products and services annually with all advertisers. b. All charges for products and services annually with all advertisers.

contained in this rate card are applied b. All charges for products and services

contained in this rate card are applied b. All charges for products and services

towards any listed contract level. contained in this rate card are applied towards any listed contract level. contained in this rate card are applied

Pre-print costs are applied to make towards any listed contract level.

Pre-print costs are applied to make towards any listed contract level.

contract levels, but not to rebate. Pre-print costs are applied to make contract levels, but not to rebate. Pre-print costs are applied to make

c. If advertiser uses more space than contract calls for and enough to be c. If advertiser uses more space than contract calls for and enough to be c. If advertiser uses more space than

entitled to next lower contract rate, contract calls for and enough to be entitled to next lower contract rate, contract calls for and enough to be

a credit memorandum for the difference in rate based on total amount of space used in contract year will be given,

providing terms of contract are met.space used in contract year will be given,

providing terms of contract are met.space used in contract year will be given,

d. If, at the end of the advertising period, providing terms of contract are met. d. If, at the end of the advertising period, providing terms of contract are met.

the advertiser has not used the full d. If, at the end of the advertising period,

the advertiser has not used the full d. If, at the end of the advertising period,

amount of revenue contracted for, adver-tiser shall pay to Publisher a sum equal to the difference between the amount of tiser shall pay to Publisher a sum equal to the difference between the amount of tiser shall pay to Publisher a sum equal

space (computed at the advertising rate per inch) actually earned.space (computed at the advertising rate per inch) actually earned.space (computed at the advertising rate

e. If it becomes necessary for Publisher to per inch) actually earned.

e. If it becomes necessary for Publisher to per inch) actually earned.

increase rates during period of contract, e. If it becomes necessary for Publisher to

increase rates during period of contract, e. If it becomes necessary for Publisher to

advertiser may continue at new rate increase rates during period of contract, advertiser may continue at new rate increase rates during period of contract,

or contract may be canceled by either advertiser may continue at new rate

or contract may be canceled by either advertiser may continue at new rate

party without penalty. Notification of or contract may be canceled by either

party without penalty. Notification of or contract may be canceled by either

cancellation must be in writing.party without penalty. Notification of cancellation must be in writing.party without penalty. Notification of

f. Space limits: (subject to availability) cancellation must be in writing.

f. Space limits: (subject to availability) cancellation must be in writing.

Front page limit: 9 cols., each 11/8" wide and 11/2" deep, available daily – Monday through Sunday. No boldface

" deep, available daily – Monday through Sunday. No boldface

" deep, available daily

type, no type larger than 30 pt., no cuts, – Monday through Sunday. No boldface type, no type larger than 30 pt., no cuts, – Monday through Sunday. No boldface

boxes, logos, borders or diagonal lines. type, no type larger than 30 pt., no cuts, boxes, logos, borders or diagonal lines. type, no type larger than 30 pt., no cuts,

Page three (daily) limit: 40 col. inches. boxes, logos, borders or diagonal lines. Page three (daily) limit: 40 col. inches. boxes, logos, borders or diagonal lines.

Back page (daily) limit: 20 col. inches no Page three (daily) limit: 40 col. inches. Back page (daily) limit: 20 col. inches no Page three (daily) limit: 40 col. inches.

advertisement over 3 cols. wide.Back page (daily) limit: 20 col. inches no advertisement over 3 cols. wide.Back page (daily) limit: 20 col. inches no

g. Change of copy, from original, will be subject to composition charge. g. Change of copy, from original, will be subject to composition charge. g. Change of copy, from original,

h. Advertisement set and not run will be subject to composition charge. h. Advertisement set and not run will be subject to composition charge.

will be subject to a maximum 50% composition charge. will be subject to a maximum 50% composition charge. will be subject to a maximum

14. CLOSING TIMES a. Times that FINISHED LAYOUT with all copy must be in house for all ROP and classified display ads.

LATE ADS WILL BE CHARGED50% PREMIUM

b. Double-Truck Deadline:

five working days before publication c. In the event a HOLIDAY falls on a publishing day, the DEADLINES will be backed by 24 HOURS. d. For TV Preview deadlines see section 19. e. For special edition closing times, consult your advertising representative or call the advertising department. f. Any changes in ad copy must be in house no later than noon the day prior to insertion.Any advertisements or changes accepted after deadline cannot be guaranteed a proof prior to publication and advertiser accepts responsibility for any and all errors.

15. MECHANICAL MEASUREMENTSStandard (Daily and Sunday) a. Width of Column 113/16 inches b. Depth of Column 21 inches c. 6 columns to page (115/8 inches wide) d. Double truck 233/4/4/ inches wide Tabloids (Special) e. Width of column 113/16 inches f. Depth of Column 11 inches g. 5 columns to page (95/8 inches wide) h. Double-Truck 201/2 inches wide i. Half-tone 85 line screen

j. Printing process: offset k. Reproduction material preferred: electronic file. l. For ads on disc and electronically transmitted ads, please contact your

advertising representative for details. m. Color process: Ad Litho

16. SPECIAL CLASSIFICATION RATES a. Page one daily, cost per modular ad: one time $143.75; two time $107.81; three time $95.84. b. Back page daily, additional 50% c. Specified guaranteed inside page: two, three, five, amusement, sports,

weather – 50% extra. d. Non-profit or civic rate, level 7 contract rate. e. Cards of Thanks, Anniversary Mass,

Memoriams and Novenas, level 4 contract rate. f. Legal advertisements, open rate.

Retail & Classified Advertising

AD DEADLINESDay Ad IsTo Appear

MON

TUE

WED

THU

FRI

SAT

SUN

1 pmFriday1 pmFriday1 pm

10 amMonday10 amTuesday10 amWednesday10 amThursday10 amFriday10 amFriday

10 amThursday10 amFriday10 amMonday10 amTuesday10 amWednseday10 amThursday10 amThursday

Ad Size LessThan 42”

Ad Size 42”or Larger

DEPTH REQUIREMENTDEPTH REQUIREMENTAdvertisement 2 to 8 columns must be as many inches in depth as number of columns wide. Advertisement 2 to 8 columns must be as many inches in depth as number of columns wide. Advertisements 9 columns wide must be a minimum of 3 inches deep. Advertisements over 19 Advertisements 9 columns wide must be a minimum of 3 inches deep. Advertisements over 19 inches deep will be set and charged as full column depth.inches deep will be set and charged as full column depth.MECHANICAL REQUIREMENTS MECHANICAL REQUIREMENTS a. Width of column 1.181" b. Depth of column 21" c. 9 cols. to page (11.625" wide)a. Width of column 1.181" b. Depth of column 21" c. 9 cols. to page (11.625" wide)

19. MAGAZINE19. MAGAZINETV PREVIEW published weekly inTV PREVIEW published weekly inthe Saturday edition of the Sun Journal. the Saturday edition of the Sun Journal. Rates and sizes available upon request. Rates and sizes available upon request. Color $50 extra. Advertiser copy deadline Color $50 extra. Advertiser copy deadline is Wednesday at noon the week prior is Wednesday at noon the week prior to publication.to publication.

20. CIRCULATIONCAC Audit Report six months ending September 30, 2007. a. Sun Journal (Mon. through Sat.) 33,027 b. Sun Journal (Sunday) 32,946 c. Price $4.15 weekly home delivered, $.75 daily Single Copy, $1.75 Sunday

Single Copy

Also available – six month agreement at 3¢ more per line in each category. Three month agreement at 6¢ more per line in each category. An advertisement 20” or larger to appearAlso available – six month agreement at 3¢ more per line in each category. Three month

agreement at 6¢ more per line in each category. An advertisement 20” or larger to appearAlso available – six month agreement at 3¢ more per line in each category. Three month

four times within seven days. Size must stay the same, copy change on third run.agreement at 6¢ more per line in each category. An advertisement 20” or larger to appear

four times within seven days. Size must stay the same, copy change on third run.agreement at 6¢ more per line in each category. An advertisement 20” or larger to appear

17. CLASSIFIED RATES17. CLASSIFIED RATES

12 Month Agreement – Consecutive Day Rates12 Month Agreement – Consecutive Day Rates12 Month Agreement

A.PER LINEPER LINE3 LINES

B.PER LINEPER LINE1 INCH

1 Day1 Day$2.05$12.061 Day1 Day$1.90$26.60

2 Days2 Days$2.05$12.062 Days2 Days$1.70$23.80



1 Day1 Day$1.241 Day1 Day$1.23$17.221 Day1 Day$1.07$14.98

C. 3 to 13 LinesPrice per agate line

D. 14 Lines to 279 LinesPrice per agate line

Price per inchE. 20 Inches or More

Price per agate linePrice per inch

2 Days2 Days$1.232 Days2 Days$1.13$15.822 Days2 Days$1.00$14.00

3 Days3 Days$1.113 Days3 Days$1.03$14.423 Days3 Days$.89

$12.46

4 Days4 Days$1.034 Days4 Days$1.01$14.144 Days4 Days$.735$10.29

7 Days7 Days$1.027 Days7 Days$.91

$12.746 Days6 Days$.715$10.01

30 Days30 Days$1.00

7 Days7 Days$.61$8.54





30 Days30 Days$1.20

$108.00$108.0030 Days30 Days$1.10$15.40

Effective September 1, 2008Effective September 1, 2008TRANSIENT-BUSINESS RATE CARD – Consecutive Day Rates – Consecutive Day Rates

104 Park Street, PO BOX 4400, Lewiston, ME 04243-4400(207) 784-5411 • 800-482-0753 • advertising fax (207) 784-5955 • news fax (207) 777-3436

186 Main Street, Farmington, ME 04938 429 Main Street, Norway, ME 04268 69 Congress Street, Rumford, ME 04276 (207) 778-6772 • 888-778-9922 (207) 743-9228 • 800-774-9228 (207) 364-8728 • 800-782-8728 fax (207) 778-5524 fax (207) 743-7317 fax (207) 364-8420

Rates and InformationEffective September 1, 2008. Subject to change on 30 day notice.

CALENDAR YEAR FREQ. CONTRACTS TIMES 12-25 4% 2% 26-39 8% 4% 40-54 12% 6% 55-69 16% 8% 70-84 20% 10% 85-100 24% 12% 101-115 28% 14% 116+ 32% 16% • Weekday insert scheduling reserved

based on availability. • Delivered to the Sun Journal between 8 am and 4:30 pm (Mon. thru Fri.) five days prior to publication • Delivered on Skids – Max. weight of skids: 1,500 lbs. • Maximum size accepted 121/2" x 11" • Minimum 61/4/4/ " x 61/2" • Newsprint weight tabs six pages or less must be quarter-folded. • Single Sheets – Minimum #60 paper uncoated.

Advertisers – Please check with the advertising insert department to determine the number of supplements needed. Call Bruce Rioux

at 800-482-0759 x1115. e. Pre-Print Tie-In Advertisements (PTA’S) Any insert advertiser scheduling ROP

“tie-in” advertisements within seven days of insert run dates, billed at 25% discount. Copy requirement: reduced version of insert cover within ad

referencing insert run dates, etc.

6. ZONED RATES ROP and Insert rates available upon request.

7. COLOR RATES (above) Multiple insertion discounts apply for ads run within a seven day period.

8. SPECIAL ROP UNITS a. Full-size Double-Truck billed at 273”. b. Minimum 101/2" deep to guarantee no other ads on page. Billed at 50% premium.

9. SPLIT RUN Unchanged advertising copy, regardless

of size, may be repeated in any issue of Daily or Sunday within a seven day

period of the first insertion. The rate per inch according to the appropriate rates found in section 5. Unchanged advertis-ing copy repeated four or more times within a seven day period will be billed at three time rate. Changes in copy will revert to contract level one time charge.

10. SPECIAL SERVICES a. Creative Service Sun Journal Creative Services Depart-

ment is available to all advertisers to create result-producing advertising

campaigns. Custom-designed logos and related finish artwork – $40 per hour (minimum one hour charge).

b. Market Research Information available at no charge to advertiser.

c. Tear Sheets No charge for electronic delivery.

d. Camera Room Charges Reprints $20.00

e. Confidential Advertisers Box Number $52.00 f. Co-op Advertising Take advantage of the co-op dollars

available for your use! Use co-op to increase your advertising space, without increasing your actual cost. Our co-op system can find you extra advertising dollars fast and easy at no cost to you.

11. SPECIAL DAYS/PAGES/ FEATURES/SLIP SHEETS11. SPECIAL DAYS/PAGES/ FEATURES/SLIP SHEETS11. SPECIAL DAYS/PAGES/

a. SUNDAY 1. Color Comics 2. USA Weekend 3. Economy/Business 4. Weddings 5. Entertainment

b. DAILY 1. Advocate 2. Encore 3. TV Preview (magazine) 4. Business

c. SPECIAL FEATURES Calendar of events available upon request.

d. SUN PRINTS Single Slip Sheet Program

12. ROP DEPTH REQUIREMENTS Depth in 1/4/4/ inch increments with a minimum of 1 column by 3/4/4/ of an

inch; two columns by one inch. 6 column ads must be at least 3 inches deep. Advertisements over 19 inches deep

will be set and charged as full column depth. (Tabloid advertisements over

9 inches deep will be set and charged as full 11 inch depth.)

CONTENTS 1. Personnel 3. Commission & terms of payment 4. Policy 5. ROP/Pre-print rates 6. Zoned rates 7. Color rates 8. Special ROP Rates 9. Split run 10. Special Services 11. Special days/pages/features 12. ROP depth requirements 13. Contract and copy regulations 14. Closing times 15. Mechanical measurements 16. Special 17. Classified rates 19. Magazine 20. Circulation

1. PERSONNEL PRESIDENT, PUBLISHER JAMES R. COSTELLO, SR. VICE PRESIDENT, ADVERTISING AND MARKETING

STEPHEN M. COSTELLOADVERTISING DIRECTOR JODY R. S. JALBERTADVERTISING CUSTOMER SERVICE DIRECTOR

MARIANNE T. IRELAND MAJOR ACCOUNTS MANAGER BRUCE B. RIOUX FINANCE DIRECTOR

KAREN D. NYBERG

3. COMMISSION & TERMS OF PAYMENT a. Retail rates are non-commissionable. b. Bills to be rendered and payable

monthly; The Publisher reserves the right to restrict credit at his discretion.

c. Late charge of 1.5% will be added to payments not received by the 30th of the month following insertion. Billing research charged at $20 per hour.

d. All returned checks subject to $20 service charge.

4. POLICY a. The Publisher reserves the right to accept

or reject all advertising copy upon review of the proposed text, and the acceptance of any particular advertise-ment does not operate as acceptance of the same or any other advertisement

for publication on any other occasion. Copy accepted directly from advertisers will be typeset at no additional charge.

b. Advertising simulating news must be identified “Advertisement.” b. Advertising simulating news must be identified “Advertisement.” b. Advertising simulating news must

c. Errors – advertisers should check their advertisement the first day. The paper shall not be liable for failure to publish advertisement the first day. The paper shall not be liable for failure to publish advertisement the first day. The paper

an advertisement. The paper shall not be liable for any typographical error oran advertisement. The paper shall not be liable for any typographical error oran advertisement. The paper shall not

errors in publication except to the extent of the cost of the advertisement for

errors in publication except to the extent of the cost of the advertisement for

errors in publication except to the extent

the first day’s insertion. The paper will reprint that part of any advertisement the first day’s insertion. The paper will reprint that part of any advertisement the first day’s insertion. The paper will

in which an error occurs. d. Political advertisements are payable

in advance, and must be identified as “Political” and include party/committee and address.

e. Amusement, In Memoriam, Card of Thanks, Anniversary Mass, Novenas & Retail Personals are payable in advance.

f. To establish credit, the advertiser must Retail Personals are payable in advance.

f. To establish credit, the advertiser must Retail Personals are payable in advance.

complete a credit application. Payment in advance is required until the credit application is approved. Any advertise-ment for businesses beyond the application is approved. Any advertise-ment for businesses beyond the application is approved. Any advertise-

Sun Journal circulation area is payable in advance. Local rates will apply based on location of event.in advance. Local rates will apply based on location of event.in advance. Local rates will apply based

g. Proofs will be made available for advertisements that measure 10 col-umn inches or more (retail); 14 column inches or more (classified). Proofs will be made for typographical correction only.

Revisions may subject the advertiser to additional cost (minimum $40 surcharge). The Publisher assumes no

responsibility for typographical errors surcharge). The Publisher assumes no

responsibility for typographical errors surcharge). The Publisher assumes no

to advertisers if a proof was supplied.responsibility for typographical errors

to advertisers if a proof was supplied.responsibility for typographical errors

5. ROP/PRE-PRINT RATES a. Agency Controlled Accounts A. Clients of agencies will be billed

directly and held responsible for all A. Clients of agencies will be billed

directly and held responsible for all A. Clients of agencies will be billed

payments. At the request of the client, directly and held responsible for all payments. At the request of the client, directly and held responsible for all

a duplicate invoice can be mailed directly to agency. Written notification a duplicate invoice can be mailed directly to agency. Written notification a duplicate invoice can be mailed

acknowledging responsibility of directly to agency. Written notification acknowledging responsibility of directly to agency. Written notification

payment by advertiser is required to discontinue original bill to advertiser. B. Contract space agreements are

made with the advertiser (client), not agency of record.

Advertisements not submitted in camera ready form will be subject to composition charges. C. No agency will be issued a con-

tract rate to generate a discount for C. No agency will be issued a con-

tract rate to generate a discount for C. No agency will be issued a con-

body of clients.tract rate to generate a discount for body of clients.tract rate to generate a discount for

b. Pre-Print Rates These rates apply for Daily or Sunday.

NUMBER OF PAGES 81/2" x 11" or 9" x 12" $49/M 2 page Tab or 4 page Mini $49/M 2 full or 4 page Tabloid $50/M 4 full or 8 page Tabloid $51/M 6 full or 12 page Tabloid $52/M 8 full or 16 page Tabloid $53/M 10 full or 20 page Tabloid $54/M 12 full or 24 page Tabloid $55/M 14 full or 28 page Tabloid $56/M 16 full or 32 page Tabloid $57/M 18 full or 36 page Tabloid $58/M 20 full or 40 page Tabloid $59/Mc. Local Rate. Rate per column inch for single or multiple insertion of same

Rate per column inch for single or multiple insertion of same

Rate per column inch

advertising copy within seven days in the Sun Journal.OPEN 1 Time 2 Time 3 Time Daily $30.15 $22.61 $20.10 Sunday $31.66 $23.75 $21.11 Daily $30.15 $22.61 $20.10 Sunday $31.66 $23.75 $21.11 Daily $30.15 $22.61 $20.10

d. Multi Full Page Discounts Pages Discount 2 5% 3 7.5% 4 10% 5 12.5% 6+ 15%

COLOR AGREEMENTCOLOR AGREEMENT # of colors# of colorsplus black

COST PER INSERTION

OPEN RATE(1 to 5 times)

6 TO 13 TIMES(20% discount)




51 OR MORE(50% discount)

onetwo

threeonetwo

threeonetwo

threeonetwo

threeonetwo

threeonetwo

three

1 time$200.00$200.00$275.00$350.00$160.00$160.00$220.00$280.00$150.00$150.00$206.25$262.50$140.00$140.00$192.50$245.00$120.00$120.00$165.00$210.00$100.00$100.00$137.50$175.00

2 times$150.00$150.00$206.25$262.50$120.00$120.00$165.00$210.00$112.50$112.50$154.68$196.87$105.00$105.00$144.38$183.75 $90.00$90.00$123.75$157.50 $75.00$75.00$103.13$131.25

3 times$133.33$133.33$183.33$233.33$106.66$106.66$146.66$186.66$100.00$100.00$137.50$175.00 $93.33$93.33$128.33$163.33 $80.00$80.00$110.00$140.00 $66.67$66.67 $91.67$116.67

LEVELANNUAL BULK CONTRACTSANNUAL BULK CONTRACTS

1

2

3

4

5

5A

6

7

8

8A

9

10

11

ANNUAL CONTRACT PRODUCT 1 TIME 2 TIME 3 TIME

$750

$1,200

$5,400

$10,500

$25,000

$40,000

$50,000

$100,000

$150,000

$175,000

$200,000

$250,000

$300,000

$25.59$26.88$24.40$25.61$24.00$25.19$23.41$24.58$22.99$24.14$22.76$23.91$22.59$23.73$21.88$22.98$21.44$22.52$21.19$22.24$20.95$22.00$20.50$21.52$19.55$20.53

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

$19.20$20.16$18.31$19.23$18.00$18.91$17.56$18.44$17.24$18.09$17.09$17.93$16.95$17.81$16.41$17.23$16.08$16.88$15.88$16.68$15.73$16.50$15.38$16.15$14.67$15.40

$17.07$17.92$16.27$17.10$16.01$16.80$15.60$16.38$15.33$16.09$15.17$15.92$15.08$15.82$14.60$15.33$14.29$15.01$14.12$14.82$13.96$14.67$13.67$14.34$13.04$13.70

$14.82

$13.67

$13.96

$14.12

$14.29

$14.60

$15.17

$22.99

$23.41

$24.00

$24.40

$25.59

25,000+Distribution

25,00Distribution

25,00 -25,000Distribution

-25,000Distribution

-25,000

9/08

OPENRATES

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Retail & Classified Rates