ONLINE ADVERTISING RETAIL RATES

TRAFFIC STATISTICS (08/22/12 — 04/28/13)

RATES

CONTACT US

Daily Average Visitors: 6,261Average Page Views/Visit: 1.81Total Page Views: 2,522,723

Tier One Rates (Top Leaderboard, Rail 1, In-Story)Impressions CPM Rate Total Imp/Day/Sem Imp/Day/Mo 25,000 $8.00 $200.00 191 820 50,000 7.80 390.00 382 1,639 75,000 7.60 570.00 573 2,459 100,000 7.40 740.00 763 3,279 150,000 7.20 1080.00 1,145 4,918 250,000 7.00 1,750.00 1,908 8,197

Campus Communications, Inc. P.O. Box 14257Gainesville, FL 32604-2557

www.alligator.org

Display AdvertisingVoice: 352—376—4482

1—800—257—4341Fax: 352—376—4556

advertising@alligator.org

Tier Two Rates (Rail 2, Rail 3, Bottom Leader, Rail Skyscraper)Impressions CPM Rate Total Imp/Day/Sem Imp/Day/Mo 25,000 $7.00 $175.00 191 820 50,000 6.80 340.00 382 1,639 75,000 6.60 495.0 573 2,459 100,000 6.40 640.00 763 3,279 150,000 6.20 930.00 1,145 4,918 250,000 6.00 1,500.00 1,908 8,197

(Please see following pages for ad measurements and placements.)

$10.75 for Pre- and Post-Roll Commercials (per 1,000 impressions, up to 30 seconds) $200.00 per 24 hours/per position Sponsorship Rate (subject to availability) $5.00 Additional Premium Position Charge (per 1,000 impressions)

MEASUREMENTS (shown to scale)

468 x 60 pixelsTop Leaderboard and In-Story (tier one)

250 x 250 pixels

Rail 1 (tier one)Rail 2, Rail 3 (tier two)

Rail Skyscraper (tier two)

160 x 600 pixels

728 x 90 pixels

Bottom Leader (tier two)

PLACEMENT

Top Leaderboard

Rail One250x250

Rail Two250x250

Rail Threeor Rail

Skyscraper (not shown)

In-Story 468x60

Bottom Leaderboard 728x90

468x60