Binit Kumar Agarwalla binit.ayan@gmail.com Mobile: +91 9848003328 Hyderabad, India

I have over 8 years of successful product marketing and revenue management experience in Indian Telecom Industry. I desire to work for an organization having a strong positive vision and driven by innovation.

I Joined Idea Cellular Limited as Management Trainee, in Marketing Function. I have handled prepaid voice business for 5 Years. Currently I am Assistant General Manager, heading the Mobile Internet Vertical in Marketing at AP&T Circle, Idea Cellular Limited, Aditya Birla Group. I have moved up the ladder, from Management Trainee to AGM in a short span of 7 years, without having to switch companies.

Lead and manage a team of 5 managers in the vertical, to drive the mobile internet penetration and revenue, for prepaid as well as post-paid segment, across 2G, 3G and 4G technology platforms. Drive the newly launched 4G LTE business to ensure profitability and revenue growth. Design innovative products based on consumer insights. Manage an entire portfolio of open market as well as segmented products. Customer Life Cycle Management (CLM) right from strategies for new mobile internet user acquisition to enhancing usage and ARPU of existing users through U&R initiatives. Work seamlessly with sales & service delivery teams to drive business KPIs & also enhance customer and channel satisfaction. Design incentive schemes for trade for better channel engagement. Ensure ROI of all such schemes. Work with brand team to plan and launch circle specific BTL and ATL campaigns for mobile internet. Ensure achievement of - mobile internet subscribers, traffic and revenue budget for the company. During last 1.5 years as vertical head for mobile internet business in AP&T Circle, I along with my team have ensured that we are the fastest growing circle in terms of revenue & user penetration.

Responsible to drive Usage, Revenue and Retention for Circle Prepaid Base, with effective customer life-cycle management and co-ordination with cross functional teams. Manage existing Prepaid Product portfolio and roll out new products and processes to increase MOU and Revenue from prepaid subscriber base of over 15 Mn. Work with technical team (Intelligent Network & Switch) on new and innovative product ideas and convert ideas from concept to launch. Drive sales team for focus on new products and special voucher penetration. Ensure achievement of Subscriber, Revenue and RMS budget for the company.

Key Job Responsibilities as Prepaid Product Manager (November 2009 – March 2015):

Key Job Responsibilities - Head of Mobile Internet Marketing (March 2015 Onwards):

Work Experience: 8.3 Years, as on Sep-16.

Objective:

During my 5 year stint in the prepaid voice business, we have ensured launch of many 1st in the industry products and processes, which were replicated across idea circles, as well as by competition. This has helped Idea Cellular gain significant RMS and Brand Value.

Winner of the prestigious Chairman’s Individual Awards 2012 from Mr. K.M. Birla, under Emerging Professionals Category. Winner of Quarterly Excellence Award for design and launch of innovative product ‘Magic Recharge’. This product is now replicated nationally and is helping Idea create differentiation and delight! Winner of Quarterly Excellence Award for design and launch of innovative product ‘Talktime Loan’. This product is also replicated nationally, and across other non-voice verticals as well. Incremental revenue contribution from this innovation is over Rs.200 Mn per Month. Winner of another Quarterly Excellence Award & 5 Individual Excellence Awards for few other critical initiatives. Winner in National Yellow belt/GembaKaizen Contest for 3 consecutive years, the latest one being for the high impact project done on ZBIVR (Zero Balance IVR). Successful completion of 2 Six Sigma Black Belt Projects. With innovation and effective decision making, we have helped Idea cellular AP&T Circle gain over 6% Revenue Market Share in last 5 years inspite of hyper competition in market. Gained proficiency in effective use of advanced analytics and business intelligence tools like SAS, COGNOS & DB2.

QUALIFICATION BOARD INSTITUTE YEAR OF PASSING % MARKS /CGPA, DIV.

PGDBM (Marketing and Finance) XIMB Xavier Institute of Management, Bhubaneswar 2008 5.59/8 B.Tech. Hons. (Mechanical) NIT Rourkela NIT Rourkela 2006 8.5/10, 1st

Among the top 10 students of my branch at NIT Rourkela. Awarded for being the best student in 12th as well as 10th Standard, from my school. Engineering Summer Training for a month at Bhilai Steel Plant (2004). Management Summer Internship for two months at Ashok Leyland, on a project titled ‘Distribution Strategy for Leyparts’. Among the top five teams in Kalpavriksha, the Social Venture Challenge of IIM Indore during IRIS 2007. Qualified to play Livestock, a real stock trading game conducted by IIM Ahmadabad during Confluence 07. Finalist in the Robotics competition held at IIT Kharagpur during Kshitij 05 as well as Kshitij 06. Winner of Robotics (Motor Mania) challenge, during technical festival, Confluence 2k4 at NIT Rourkela.

Internships & Other Achievements:

Educational Qualifications:

Key Professional Achievements: