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Rahul C. Desai
Address: C 08‐203 China Cluster, International City, Dubai, UAE. Contact: +971 557935832; Email Id: [email protected]
Marketing Management Professional Areas of Expertise
International Sales/ Business Development Business Analysis & Strategy Product Marketing Management Brand Management Online Marketing Market Research Contract Management Bid Strategy Procurement
Personal Summary I am a MBA Graduate (Marketing) with 3 years of Industry experience,
primarily in International Sales & Business Development and a year as an
Executive Assistant to Vice President & Head of one of the core divisions
of an Indian Conglomerate.
Further I am a very conscientious, diligent and committed individual with
interests in Marketing. My communication skills, open attitude, focus on
the big picture and strong determination make me a value add team
member to any organization. I bring with me a strong sense of integrity,
purpose, passion and never hesitate in going the extra mile to achieve
success and excellence in every aspect of life professionally and
personally. I am a self‐starter who is always looking for challenging and
leadership opportunities.
Professional Experience Larsen & Toubro Limited – International Business (Abu Dhabi, UAE) Sept 2012 – Apr 2014 Role: Sales / Business Development Domain: Development of Industrial Metal Processing Plants (Turnkey Basis) Clients: EMAL, ESI, SENAAT, DUCAB, SNC Lavalin, SMS Group, Danieli, United Steel Industries, Al Ghurair Iron & Steel
Conducted market research, identified new prospects (lead generation), made capability presentations to clients, successfully pre‐qualified the company with three new large corporates in a span of 3 months and eventually received Request for Proposal (RFP) from all three.
Managed relationships with key clients through constant interaction and acted as an interface between client and L&T.
Demonstrated leadership through management of $ 80 Million techno‐commercial bid for a Steel Plant Project involving cross‐functional teamwork.
Prepared techno‐commercial bid for a successful $ 15 Million Aluminium Project (Emirates Aluminium).
Developed market & competitor intelligence through field visits to clients & vendors.
Liaised with corporate communications team for developing corporate brochure and videos.
Supported accounts dept. and project team in expediting collection of milestone payments.
Successfully helped the client (SENAAT) in getting management approval for a Pipe Mill Project by supporting it with budgetary offer and making presentations to its management team.
Provided operational support to project team in initial mobilisation of resources & procurement of industrial equipment such as chillers, heat exchanger for an aluminium project and generated cost savings of $ 300,000 (procurement) through intense negotiation. Developed wide vendor base in UAE for various items.
Supported central MIS / Business Analyst team with operational and financial inputs.
Drafted strategy presentations for top management on International Business Planning & Development.
Youngest to be promoted to the role of business development ‐ International Business.
Consistently rated as Top Performer throughout my stint with L&T Larsen & Toubro Limited (Kolkata, India) July 2011 – Aug 2012 Role: Executive Assistant to VP & Head – Minerals & Metals Strategic Business Group Domain: Development of Industrial Metal Processing Plants (Turnkey Basis)
Analysed division’s past (last 5 years) business performance and developed business projections for the next 5 years as part of a top management initiative “Lakshya 2016”.
Closely coordinated with senior management for seamless flow of work between VP and senior executives.
Demonstrated strong understanding of the business, operations & market and developed holistic insight on various business functions such as contracts, operations, marketing, etc.
Youngest to be selected for the role of Executive Assistant to VP & Head.
Industry ‐ Academia Projects (part of MBA) Action Learning Project (Dubai, UAE): Jan 2015 – Apr 2015 Development of E‐commerce & Digital Marketing Strategy to enhance online presence of Canon Printer Consumables in UAE Market – M/s Canon Middle East
Understand e‐commerce & digital landscape of UAE.
Evaluate current levels of online shopping vis‐à‐vis offline shopping in UAE.
Evaluate current levels of digital vis‐à‐vis traditional marketing in UAE
Analyse the present e‐commerce & digital marketing trends in UAE.
Identify and understand the various online retail options available in UAE
Identify and understand the latest digital marketing tools with focus on social media and search engine marketing.
Work highly appreciated by Canon for meeting the project objectives. Applied Research Project (Sydney, Australia): Sept 2014 – Dec 2014 Analysis of Social Employee Advocacy as a potential social selling tool in Australia market – M/s SolomoIT / M/s SMARPSHARE
Understand the relationship between Social Media Marketing and Employee Advocacy.
Understand the present penetration of Social Employee Advocacy in Social Media Marketing.
Assess the future role of Social Employee Advocacy in Social Media Marketing.
Generated cumulative reach of 230,000 on various social networks for SP Jain through 30 days trial run of SMARPSHARE & developed an algorithm to measure reach on social networks based on no of active users through use of statistical tools.
Developed marketing strategy for SMARPSHARE {Software as a Service (Saas) platform}.
Work highly appreciated by Marketing Manager – SP Jain & client for successful trial run & overall project.
Professional & Academic Achievements / Interests / Other Information
Youngest to be nominated for Executive Development Program organised by L&T in association with Symbiosis Institute of Business Management (SIBM) – India for grooming emerging leaders.
Received certification from M/s Stratx for successful completion of Markstrat Simulation.
Delivered presentation on “Outbound Tourism Industry – India” to JTB Corporation (Singapore) on behalf of S P Jain. Among top 10 in Osmania University in bachelor of engineering (mechanical).
Received scholarship worth $ 3000 for scoring high in S P Jain Aptitude (Entrance) Test.
Part of the team at Young Orators Club of Secunderabad (YOCS) that organised “Oratorio 2010”, a literary fest, at Indian School of Business (ISB).
Held the position of Lead Coordinator of “Communicado”, a literary club at Chaitanya Bharathi Institute of Technology.
Active member of Student Life Committee (SLCOM) at S P Jain School of Global Management.
A sports enthusiast; like playing cricket and table tennis.
Proactively participated in oratory activities such as debate, gd etc. through oratory clubs.
Nationality: Indian; Date of Birth: 30th October 1989; Languages: English, Hindi and Gujarathi.
Personal Skills
Negotiation
Decision Making
Leadership
Presentation
Written & Inter personal Communication
Self‐motivated
Academic Qualifications Global Master of Business Administration 2014 ‐ 2015 Major: Contemporary Marketing Management S P Jain School of Global Management – Dubai, Sydney & Singapore Bachelor of Engineering 2007 ‐ 2011 Major: Mechanical Engineering Chaitanya Bharathi Institute of Technology, Osmania University, Hyderabad, India.