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Resume & Portfolio Workshop
The Marketing Society
Cuauhtemoc Sandoval ‘10
02.15.12
Agenda• Brief background• Me• R/GA• 14 min Interview• Portfolios• Digital• Hard Copy• Resumes• Traditional • New Approaches• Q&A
The Agency for the Digital Age
Account Mgt / Production
Digital Studio
Pla
nn
ing
Con
nect
ion
s
An
aly
tics
Inte
ract
ion
Desi
gn
Cop
yw
riti
ng
Vis
ual D
esi
gn
Tech
nolo
gy
Departments
Organization & Offerings
Offerings
Platforms / Applications
Campaigns
Digital Advertising
Relationship Marketing
Web Sites
E-commerce
Systematic Design
Product Innovation
Data Visualization
Brand Development
Mobile
Social
Retail
Live Events
Professional Portfolio• What is it?• 14 Min Interview
Keep It Visual, Show Don’t Tell• Mock-ups• Screenshots • PPTs• Articles• Certificates
Building a Digital Portfolio• Basic Components • Different Online Options• Skill Set Assessment • Content Audit
Basic Components• Bio/Overview• Examples of Work• Resume• Links to Relevant Social Networks• Contact Info
Learn Basic Coding + Photoshop
http://www.codecademy.com/
Option: themeforest.com
• Lots of options (budget ranges)
• Great functionality • Would need
separate hosting• Programming
experience will help
Option: carbonmade.com
• Free & premium version
• Simple & Easy• Great first step
Option: NYU Evita
• Professional Design
• Feature Skills• Host Files• Free • Connected to
NYU Brand• Too Many
Options• Clunky UI
Option: weebly.com
• Easy, drag & drop
• Flexible• Free• More
traditional-website focused
Option: tumblr.com
• Option for free hosting (vs upgrading to own domain name)
• Customizable templates that are just as slick as websites
• Best when you have some programming knowledge
Option: behance.net – prosite.com
• Good Visibility• Connects with
Linkedin• Very
Professional • More design
focused• Prosite not free
Hard Copy – For Interviews• Know your portfolio• Keep it chronological order• Keep it updated• Leverage it when answering questions• Bring it up, show it off
Resumes
Basics Name & Contact Information Link to Professional Portfolio Objective (Optional) Education Experience
Professional, Leadership Major accomplishments, main
responsibilities, skills acquired, improved
upon and utilized Activities Club memberships, involvement in on-
or off-campus organizations Skills Language ability, computer skills, and
other technical skills) Interests What do you like to do outside of work
and school?
Tips• Be brief• Interests matter• Show how you’re unique• Be creative
The Era of Data Viz & Info Graphics
vizualize.me
vizualize.me
visual.ly
Example
• NYRR member and 3 time marathon finisher
415008 FT
RUNin 3 marathons
Resume Inspiration
• http://mashable.com/2011/06/16/creative-resume-designs/#167571-Be-Multidimensional
Recruitment Efforts Keep Evolving
The Tweetable Resume, Interview• How do you sum up your
accomplishments in 140 characters?
http://www.lucky13internship.com/
Social Circle Interview
Q&A
