Leah Spinelli 8261 Singleleaf Lane, Lorton, VA 29201 Phone (910) 545-7202 [email protected] www.linkedin/com/in/leahspinelli EDUCATION University of South Carolina, Darla Moore School of Business Columbia, SC Bachelor of Science, Business Administration – GPA: 3.55 December 2017 Majors: Marketing, Management – focus in Entrepreneurship Minor: Public Relations and Advertising Awards: Sims Scholarship Recipient WORK EXPERIENCE My Carolina Alumni Association Columbia, SC Marketing Coordinator August 2016 - Current • Use Canva software to develop and publish social media posts, t-shirt designs, and other promotional material to create awareness about upcoming events and encourage participation. • Work with a group of 5 employees to facilitate events that promote networking among current students and alumni in order to strengthen the alumni network and develop valuable connections. Targeted Victory Alexandria, VA Advertising Operations Intern May 2016 – August 2016 • Developed a deeper understanding of digital advertising with a focus in political campaigns working with programs such as Facebook Business Manager, Twitter Ad Campaigns, Google AdWords, and Lotame. • Helped analyze Facebook, Twitter, Google, and Bing campaign advertisement data in order to maintain daily budgets and pacing reports. • Assisted with the improvement of Copy, written for marketing emails, in addition to Facebook and Twitter advertisements by collaborating with team members on developing concepts. The Odyssey Online Columbia, SC Sales/Marketing Executive Intern November 2015 – March 2016 • Worked with local businesses to sell advertisements that would benefit their profitability by bringing in customers using student-targeted articles. • Worked under a regional manager and collaborated with a team of sales executives to prospect companies that could potentially become clients for the Odyssey. • Held meetings with business owners to understand needs and maximize the benefit that the company would provide, creating mutually beneficial partnerships. LEADERSHIP EXPERIENCE Student Engagement Council Columbia, SC Executive Board Member August 2016 – Current • Serve on a board of officials in order to orchestrate events for USC students. • Plan giveaways, networking events, and professional information sessions to benefit students. Alpha Chi Omega Columbia, SC Publications Chair October 2015 – Current • Serve on PR & Marketing committee with 6 elected officials in order to collaborate on marketing efforts geared towards increasing participation in events. • Oversee development and distribution of all chapter publications created to increase awareness about the chapter’s activities and philanthropy. • Assist with social media marketing on Twitter and Facebook in order to inform followers about events and keep members updated on the chapter activities. CERTIFICATIONS • Google – AdWords certified • Twitter – Flight School certified • Virginia Department of Education – Career Technical Education Certifications: Sales, Workplace Readiness, and Customer Service

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LeahSpinelli8261SingleleafLane,Lorton,VA29201�Phone(910)545-7202

[email protected]�www.linkedin/com/in/leahspinelli

EDUCATIONUniversityofSouthCarolina,DarlaMooreSchoolofBusiness Columbia,SCBachelorofScience,BusinessAdministration–GPA:3.55 December2017Majors:Marketing,Management–focusinEntrepreneurshipMinor:PublicRelationsandAdvertisingAwards:SimsScholarshipRecipient

WORKEXPERIENCEMyCarolinaAlumniAssociation Columbia,SCMarketingCoordinator August2016-Current• UseCanvasoftwaretodevelopandpublishsocialmediaposts,t-shirtdesigns,andotherpromotionalmaterial

tocreateawarenessaboutupcomingeventsandencourageparticipation.• Workwithagroupof5employeestofacilitateeventsthatpromotenetworkingamongcurrentstudentsand

alumniinordertostrengthenthealumninetworkanddevelopvaluableconnections.TargetedVictory Alexandria,VAAdvertisingOperationsIntern May2016–August2016• Developedadeeperunderstandingofdigitaladvertisingwithafocusinpoliticalcampaignsworkingwith

programssuchasFacebookBusinessManager,TwitterAdCampaigns,GoogleAdWords,andLotame.• HelpedanalyzeFacebook,Twitter,Google,andBingcampaignadvertisementdatainordertomaintaindaily

budgetsandpacingreports.• AssistedwiththeimprovementofCopy,writtenformarketingemails,inadditiontoFacebookandTwitter

advertisementsbycollaboratingwithteammembersondevelopingconcepts.TheOdysseyOnline Columbia,SCSales/MarketingExecutiveIntern November2015–March2016• Workedwithlocalbusinessestoselladvertisementsthatwouldbenefittheirprofitabilitybybringingin

customersusingstudent-targetedarticles.• Workedunderaregionalmanagerandcollaboratedwithateamofsalesexecutivestoprospectcompaniesthat

couldpotentiallybecomeclientsfortheOdyssey.• Heldmeetingswithbusinessownerstounderstandneedsandmaximizethebenefitthatthecompanywould

provide,creatingmutuallybeneficialpartnerships.LEADERSHIPEXPERIENCE

StudentEngagementCouncil Columbia,SCExecutiveBoardMember August2016–Current• ServeonaboardofofficialsinordertoorchestrateeventsforUSCstudents.• Plangiveaways,networkingevents,andprofessionalinformationsessionstobenefitstudents.AlphaChiOmega Columbia,SCPublicationsChair October2015–Current• ServeonPR&Marketingcommitteewith6electedofficialsinordertocollaborateonmarketingeffortsgeared

towardsincreasingparticipationinevents.• Overseedevelopmentanddistributionofallchapterpublicationscreatedtoincreaseawarenessaboutthe

chapter’sactivitiesandphilanthropy.• AssistwithsocialmediamarketingonTwitterandFacebookinordertoinformfollowersabouteventsand

keepmembersupdatedonthechapteractivities.CERTIFICATIONS

• Google–AdWordscertified• Twitter–FlightSchoolcertified• VirginiaDepartmentofEducation–CareerTechnicalEducationCertifications:Sales,WorkplaceReadiness,

andCustomerService