Yi-Chun (Emily) Liu(626) 380-7879

yichun.emily.liu@gmail.com2745 S. Cold Plains Dr., Hacienda Heights, CA 91745, USA

EXPERIENCE

TAIYA PUBLISHING CO., LTD Taipei, TaiwanWriter Dec. 2014 - Present Authored and photographed for Chinese-language book “Travelling in Los Angeles”, which is purchased by Taiwanese

publisher Morning Star and published in December 2015 Ranked 27 out of Top 100 Best Seller of Books.com.tw within one week after it's been published

KSCI - LA18 Los Angeles, CANews Reporter / Writer Mar. 2008 - Sep. 2014 Selected to represent Taiwan Tourism Bureau based in Los Angele to accompany 5-6 primary SoCal media outlets as

well as 5-6 representatives of major travel agencies on Taiwan Tourism Bureau-sponsored promotional trips to Taiwan in the years 2010, 2011 and 2013

o Brainstormed with LA18’s Marketing and Sales department to scheme out the project “Travel to Taiwan with LA18 Celebrity”

o Cooperated with Taiwan Tourism Bureau to ponder the invitation list of tour members, prepared and executed pre-tour conference, and conducted the project as main sources of later broadcasting

o Organized shooting schedule and prepared interviewing/shooting contents for mediao Introduced characteristics of Taiwan to ensure correct media exposure and to enhance travel agencies’ willing

to plan new tour for Taiwan Anchored and produced the television program Travel to Taiwan with LA18 Celebrity from 2010 to 2013

o Program drew a rating of 0.5% at its height, which was among the highest rated rating for the station during the period

o Tourist number from North America travel to Taiwan grew 24% (2009 vs. 2014). Taiwan Tourism Bureau ascribed the success mostly to the program

o Prime-time travel-related commercials increased 173% at its peak, averagely contributed 19% of advertising revenues for LA18

Anchorwoman for morning-time news program Power Breakfast from 2009 to 2013 Performed English-Mandarin news translations and edited contents for prime-time news program LA18 Evening News

EASTERN BROADCASTING CO., LTD (ETTV) Taipei, TaiwanReporter / Anchorwoman - Travel Programs Jun. 2004 - Jun. 2006 Performed scheme planning, reporting, on-spot coordinating, frame directing, field interviewing, script writing,

voicing-over, and program editing and dubbing for the following programs:o Television series Traveling around China – Grand Adventure in China, Winner of “Best Community

Development and Promotion Entertainment Program” of 42nd Golden Bell Awardso Television series Traveling around the World – Global Travelero Television series Traveling around Taiwan – Falling in Love with Hot Spring

Reporter / Translator / Editor Feb. 2004 - Jun. 2004 Interviewed celebrities and edited contents for day-time news program Daily International News Report Prepared and organized materials for evening news program Daily News Report Co-produced “Today’s Hot on the World” segment of Daily News Report

Associate Producer Jun. 2002 - Aug. 2003 Assisted to co-produce television program The Talk Show Club.

o Event coordination, guest contact and scheduling, rundown and questions preparing, and promotional material preparation

o Success promoted ETTV to become one of Taiwan’s leading independent television stations and helped grow station’s advertising income in 2002 by 65% over prior year

Member of station’s International Communications Corporate Task Force

o Worked with departments of Marketing, Accounting and Strategic Programs to develop and broaden future scope of program

LIHPAO DAILY – SHIH-HSIN UNIVERSITY DAILY NEWSPAPER Taipei, TaiwanAssistant Editor Sept. 1999 - Jun. 2002 Performed newspaper reporting, editing, typesetting and publishing daily Acted as communications liaison between faculty and students on various student initiatives

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA Los Angeles, CAAnnenberg School for Communication Aug. 2006 - Dec. 2007Master of Communication Management with Dual Major in Entertainment Management Master Thesis: Analysis of Government’s Global Marketing Strategies in Developing and Promoting Domestic Travel

and Tourism Industry by Utilizing Popular Entertainment Programs

SHIH-HSIN UNIVERSITY Taipei, TaiwanBachelor of Journalism with Dual Major in International Communications Sept. 1997 - Jun. 2001 Vice President of Student’s Association of Journalism Head of Class of International Communication, Journalism Assistant Director of Lihpao Daily—the school’s student-run newspaper; also voted “Best Writer” by readers Dean’s List 1997 – 2001; She-Wo (outstanding academic) Award 1997-1999 and 2000-2001

ADDITIONAL INFORMATION

Excellent interpersonal communication and writing skills in Mandarin Chinese and Taiwanese; strong communication and writing skills in English, social communication skills in French and Japanese

Skilled at news reporting, studio/exterior program framing, linear (Beta cam SP) and non-linear editing systems, script writing, narrating, dubbing, various types of studio operations, and other film and television production and post-production tasks

Ability to work in a multi-culture, fast paced environment; quick at learning new technical skills and concepts; strong organizational abilities; work quickly and independently; ability to prioritize multiple projects and tasks; able to work under extreme deadlines simultaneously; strong analytical/mathematical abilities; internet and social media savvy

Proactive can-do attitude; creative; responsibly; self-starter; effective team player; strong attention to detail; accuracy; eager to learn things and meet new people; respect and courtesy to diversity of cultures and opinions

Solid computer skills; proficient in Macintosh and PC environment; Adobe Photoshop; Avid Xperss DV; Grass Valley; Edius; Edius Stratus; Pages; Keynote

-- References Available Upon Request --