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Hi there!I’m Kerrie LeBourveau.
This is my social media resume.
With almost 3 years of experience as an Account Manager at a Digital Marketing Agency.
I’m a SOCIAL MEDIA professional.
PRWeek Report
The truth of the matter is that PR has become a huge part of social media.
In fact, PR leads digital communications at
51% of organizations.•.
But wait, didn’t the ad say this was a PR job?
23% of Fortune 500 companies blog. 56% of Fortune 500 companies are using Facebook. 60% of Fortune 500 companies have a Twitter account.
Dartmouth Report Nov. 2010
The Proof is in the Pudding.
And it’s Not Just For Kids Anymore…
•There are almost 600 Million People on Facebook, 200 Million on Twitter, and 2 billion video views a day on YouTube.
•Nearly 3 in 4 internet users have visited a social network or blog – spending 6 hours a month on average on them.
•The average user spends 1 hour, 21 minutes on Google during a month, while Facebook users were logged on an average of 6 hours.
*Nielson Report 2010
PR is all about communication.
Social Media grabs PR communication tactics (events, traditional media, etc.) by the horn, enabling consumers
and brands to hold a two-way conversation.
It’s an authentic, community-focused, and interactive communication to boot.
So what exactly can someone like me do?
Bridge brands & consumers by: rewarding loyalty
winning new supportersentertaining fans
marketing subtletymaintaining interest
connecting marketing effortsgetting stories published
spreading IWOM (internet word-of-mouth)staying relevant in consumers eyes
reacting quickly and effectively to a PR crisis
A Day in the Life…
Community Management1.
Event Planning2.
Blogging, SEO, & Analytics3.
Project Management5.
Social Media/PR Strategy6.
Audio & Video Webcasts7.
Editorial Content4. Blogger Outreach8.
I work for StudioGood…
I’m an account manager and social media expert. I’ve created and help run social media campaigns for over 15 brands reaching approximately 450,000 people across the social graph.
Let me tell you about some of the fun and interesting stuff I’m a part of there…
Online PR Events
Offline PR Events
SXSW
Blogworld
Rest assured, I don’t just tweet all day.
Successful social media and PR efforts involve everything from custom landing pages, applications, mobile
integration, contests, giveaways, editorial calendars, customer service, ad buys, response strategy, analyzing
and reporting metrics, brand monitoring, providing best practices, and whatever else comes up.
It’s been a lot of fun.
YouTube Celeb @iJustineYouTube Celeb @TayZonday
Marketing Guru @ChrisBrogan “Media Empress” @ShiraLazar
Did I mention I blog?
WhatGives.com
A blog about how non-profits can raise money and awareness with online tools and social media.Read my Blog Posts
My degree is in Information Systems…
I learned computer programming, analysis, design, and implementation of informational systems. That’s basically a
fancy term for learning how businesses use technology. I also got a music minor along the way!
In my spare time I like to hike, go to the beach, play tennis, and dance.
When it comes to SOCIAL MEDIA, I’m a big believer in learning from my peers.
I also recognize industry leaders like Brian Solis, Chris Brogan, Sarah Evans, and Beth Kanter are exceptional role models to learn from.
What better way to keep up with everyone than through social media!?
I Like Chris Brogan’s Attitude Towards SOCIAL MEDIA.
Social media is all about building relationships, branding, and strong communication.
And I agree with Sarah Evan’s approach to integrating SOCIAL MEDIA.
Identify your goals and structure, integrate into an existing business plan, develop a policy, and examine your workflow and adapt as
necessary.
Enough about me.
How can I help the team at Nadel Phelan?
I absolutely can’t wait to find out.
Google Me as “Kerrie Brynn” or “Kerrie LeBourveau”.
Or just click straight through below.
www.twitter.com/KerrieBrynn www.linkedin.com/in/KerrieLebourveau
www.studiogood.com
Kerrie Brynn LeBourveau805.455.9043
