Abhineet GauravE-Mail: gaurav_0412@rediffmail.com ~ Mobile: 9833119192

SYNOPSIS

A Sales Professional, working as AREA MANAGER with an Upcoming Revolutionary Retail Industry of FUTURE GROUP, Big Bazaar Direct .

Past Experience: Worked with a leading Eye care company, Bausch & Lomb Eyecare (I) Pvt. Ltd. US based MNC, from Nov’12 to Feb’14 at Regional Profile and gained a rich experience in Distribution and Business Development.

Prior to above, Area Sales Manager– Sales and Business Development in Ruchi Soya Industries Ltd.(CBD)

Earlier as an Assistant Manager – Marketing, Sales and Distribution in Ruchi Soya Industries Ltd.(CBD)

Project with PEPSICO INDIA HOLDINGS PRIVATE LIMITED (FRITOLAY DIVISION).

MBA graduate from IILM Institute for Higher Education, Delhi in Marketing.

Proficient at grasping new technical concepts quickly and utilizing it in a productive manner.

An effective communicator with strong analytical / logical/ Interpersonal skills and ability to work effectively in fast paced environment.

ACADEMIC CREDENTIALS

PGPM (2010) in Marketing from IILM Institute for Higher Education, Delhi.

B.Com (2008) from RDVP College, Jabalpur (M.P.)

ORGANISATIONAL SCAN

Currently working at: Big Bazaar Online Franchisee (Future Group) – May’14 till the date.

Working As: Area Manger– Mumbai

Reporting to: National Manger Franchisee Acquisition & Sales

Key Responsibilities

Responsible to develop Harbour Mumbai and Raigarh territory by appointing quality franchisees.

To get the sales of the franchisee done. To Organise and coordinate the franchisee Launches. To Plan and execute the BTL activities time to time. To follow up the leads generated by the call centre. Responsible for handling 4 SOs for Mumbai.

Achievements: Promoted as an Area Manager from Assistant Relationship Manager

in 11 months. Developed new team of Raigarh and opened franchisee at PEN,

ALIBAGH, NAGOTHANE.Previous Profile: Assistant Relationship Manager – Future Group.

Key Responsibilities

Seeking career opportunities in Marketing and Business Development with a high growth oriented organisation.

Location Preference: Mumbai, Delhi, Gujarat, MP but can relocate across India &Asia Pacific

Handling acquisition across Mumbai. Tracking and generating new leads. Meeting and closers of deals. Developing new area. Handling Launches with Sales team.

Bausch & Lomb Eyecare (I) Pvt. Ltd.( MNC )- Nov’12 till Feb’14.

Division Handled: All three- Vision care, Surgical and Pharmaceuticals- (West India)

Worked As: Senior Executive (West India- Strategic Products)

Reporting to: National Sales and Distribution Manager.

Key Responsibilities

1. DB Stock Management

Actively involved in DB evaluation and selection Implement standardized processes in areas of storage, order management, inventory & delivery

systems Check stock hygiene & ensure sku wise stocks as per norms Ensure primary sales happen as per daily secondary sales Check, quality of secondaries is as per policy and goods are sold to right customers/channels Check discounts/schemes are given as per approvals

2. Reporting

DB wise Secondary Weekly DB stock control statement Check & forward DB claims to HO DB Actual V/s Stock Norm Report any abnormality in DB operations

3. IDC Coordination

Close pending orders of DBs Closure of DB Courier, Octroi & Insurance issues Stock Returns to IDC

4. Logistics

Track and coordinate demo machine movements in the region Track utilization of spares by engineers Physical stock count audit of DBs Ensure running of DOST at all DBs

Achievements: Received an appreciation letter signed by MD for helping to grow and establish the Pharmaceuticals Business in West India.

Prior Worked in : Ruchi Soya Industries Ltd (May 2010- Oct 2012)

Division: Consumer Brands Division (Nutrela) – RSIL

Worked As: Area Sales Manager

Reporting to: Regional Manager (RM)

Key Responsibilities

Monitoring the complete Sales, Marketing and Business development activities in the assigned Territory.

Responsible for achieving the Sales Target.

Handling 2 SOs, 7 CRs, 30 Distributors and 1 Super Stockist.

Responsible for the development of Distribution Network by opening the new Distributors and Super Stockists.

Managing the current Distributor issues.

Taking care of financial issues related to distributors.

Sorting the issues related to schemes for the distributors.

Doing promotional activities like wet sampling etc. for increasing sales.

Achievements:

Increase in sales of “Nutrela Soyabean Bari” from avg. 7Mt. to 14Mt. In just 5months by enhancing coverage and providing better service to distributors.

Previous Profile: Assistant Manager – Sales & Distribution

Key Responsibilities:

Distribution:

Sales Automation: Introduced SMS Order Booking (Nokia Tej) first time in the organisation.

Purpose:

Secondary Sale Figure Stock Status at DB Point Product Availability at Stores. Enhancing Sales Administration. Planning Marketing Activities

Coverage

99 DBs and 151CRs are covered –Pan India Modern Trade being covered - Pan India Total O/L mapped is 33,632 in numbers.

Online reports for Management:

• CR (Sales Man) Beat wise Productivity report • CR Wise Sales Summary Report• Total DB Order Summary• Category Wise Sales Summary Report• Availability Report (For Retail and Modern Trade)• Modern Trade Competitors analysis report

Effect of Sales Automation:

Daily Data Analysis to plan more sales .NSM/RM and ASM got an access on daily secondary sales.Sales Team became more effective in terms of achieving their sales targets.Sales man attrition rate decreased.

Beat Planning with Sales Team (Zoning)

Market restructuring by the help of Regional S&Ds

Distributor enhancement exercise:

Introduced Customer Response Cell (CRC) in the Organisation.

Build up a CRC team having One National and four Regional CRC Coordinators.

Purpose:

A bridge between Distributors and Management to maintain healthy business relationship.

Benefits:

The frequency of Sales Team Visit increased. Stock Over dumping decreased. Distributors started sharing their agonies with management which reaches directly to

respective Regional Managers. Distributor’s claims started settling on time Regional CRC Team use to call up Distributor on various occasions like Birthday, for good sale,

on winning some prizes under certain schemes etc. All above and much more helped in winning up the trust and building up a good relationship

with the Distributors.

Regulating Distributors and Super Stockist (SS) – Pan India

To check the Billing efficiency for the Distributors via SAP – Pan India Blocking the Distributors Code if not billed according to the norms of sales and distribution –

Pan India To take decisions according to S&D norms for opening the Distributors Codes - Pan India To take decisions and cross verify the Super Stockiest personally under “Hub and

Spoke”system. To check POP- Strata Wise the location, requirement of appointing the SS and DB.

November 2009 - February 2010 with PEPSICO INDIA HOLDINGS PRIVATE LIMITED (Fritolay Division): Successfully completed a Project – “Setting Up and Working on i2DM Project”

Achievements:

Promoted directly as “Assistant Manager” –Reporting to NSM from a Management Trainee. Appreciated in terms of, posted in corporate office and got the charge of pan India S&D. Automation initiated by me helped the Sales Force in achieving the Sales target much earlier and

with ease.

CO-CURRICULAR COGNITION

Active Member of Marketing Club Proactively participated in Making India Green though “SAVE CLUB” Member of “ENTREPRENEURSHIP CLUB” Active participation in organising Marketing Event “KURUKSHETRA” Initiated many cultural programs and acted as a team player.

PERSONAL DOSSIER

Date of Birth: 12th Nov’1988Current Address: Flat No. 207, Kalika Newas, JB Nagar, Andheri Kurla Road, Andheri East,

Mumbai-59Permanent Address: Ho. No.- 189, Chandra Shekhar Azad Ward, PS – Ranjhi, Jabalpur (M.P.) –

482005.Linguistics: English and Hindi