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Results Presented at the
“Be Global - Work Be Global - Work LocalLocal”
MBITA Santa Cruz Chapter
Luncheon/SeminarAt the
Felton, CAMay 29, 2009
Insights Into World Markets
Grow Sales in Global Markets
Global Cleantech Community
Our Our Companies:Companies:
Online Survey of MBITA Members & TradePort Associates
From May 18th to May 26th, 2009
Ongoing Survey @ mbita.org & tradeport.org
Objective:
To Find Out How MBITA Members & TradePort Associates Use Web 2.0 Tools & Social Networking Technologies for International Business & Global Trade
7%
7%
13%
46%
46%
Unemployed
Retired
Work at Home
Employed Outside the Home
Self-Employed/ Entrepreneur
Survey Respondent Profile 84% U.S. Residents
81% from California Equal # of Self-Employed Entrepreneurs & Company Employees:
Over Half (52%) are C-Level Execs, Presidents, VP’s or
OwnersC-Level Executive,
President, VP19%
Owner/ Proprietor
33%
Sales, Account Executive
9%
Director, Manager
17%
Consultant, Contractor
7%
Other15%
Work in Broad Range of Industries
Other24%
Industl/Mfg/Opns5%
Professl/Scientific/ Tech Svcs
5%
Gov't/Public Admin.5%
Consulting, Contracting
20%
Education12%
Food, Agriculture, Farming, Forestry,
Fishing7%
Financial Svcs, Investing, Acctg,
Banking, Ins.10%
Energy5%
Marketing Research7%
Half (51%) Work in Executive Management, Advertising, Marketing or Sales Depts.
Other27%
Administrative, Executive,
Management30%
Advertising, Creative, PR, Marketing, Sales
21%
Science, Engineering, Product Development /
R&D6%
Finance, Accounting, Legal8%
Manufacturing, Purchasing,
Production, Operations4%
Customer Service & Support
4%
Two-Thirds (67%) Work for Small Businesses (< 100
Employees)
1000+13%
100-49912%
500-9998%
2-9950%
117%
Two-Thirds (63%) Work in Business-to-Business (B2B) Companies
45%
67%
76%
Importing
Serving Domestic (U.S.) Markets
Exporting
Three-Fourths (76%) are Exporting Two-Thirds (68%) of Business is Within U.S.
One Third (32%) is Outside U.S.
Two-Thirds (67%) Do Business in Asia
Half (54%) Do Business in Europe
31%
40%
42%
44%
54%
67%
79%
Africa
South America
Middle East
Pacific
Europe
Asia
North America
Currently Do Business in Over 160 Countries
The Top 20 Countries:
23%26%26%26%26%28%28%30%30%30%30%30%30%
33%33%35%
47%49%
86%
RussiaBelgium
ItalySpain
ThailandAustralia
Hong KongBrazil
GermanyIndia
TaiwanUnited Arab
United KingdomFranceJapanChina
MexicoCanada
United States
What is “Web 2.0”?What is “Web 2.0”?Some commonly used Web 2.0
terms: Web 2.0 – So-called “2nd generation” of Internet applications, developed to facilitate communication, collaboration and sharing information online.
Blogs (short for Web logs) - online journals or diaries hosted on a Web site, often distributed to other sites or readers using RSS (see below).
Collective Intelligence Networks - systems that tap the expertise of a group rather than an individual to make decisions.
Mash-ups - aggregations of content from different online sources to create a new service.
Peer-to-Peer Networking (P2P) - sharing files over the Internet or within a closed network.
Podcasts - audio or video recordings, a multimedia form of blog or other content.
RSS (Really Simple Syndication) online subscriptions distributing news, blogs or podcasts.
Social Networking - people sharing personal or professional information with each other in online communities.
Social Media - content created using scalable online publishing technologies.
Web Services - software systems that communicate with one another to share information or conduct transactions.
Wikis (eg: Wikipedia) - systems for collaborative publishing that allow many authors to contribute to an online document or discussion.Sources: Wikipedia, Webopedia, and “How businesses are using Web 2.0: A McKinsey Global Survey”.
Currently Use Web 2.0 Tools? Nearly Half (45%) Use for Business & Personal
21% for Personal Use OnlyOne-third (34%) Don't Use Web 2.0 at All
Don't use Web 2.0 Tools at all
34%
Personal only21%
Personal & Business
37%Business only8%
Most are Experienced Web 2.0 Users
Over One Third (36%) Say They’ve Been Using Web 2.0 Tools & Social
Networking Sitesfor More than 3 Years
2-3 years29%
More than 3 years36%
1-2 years21%
Less than 1 year14%
Most are Heavy Web 2.0 Users
More than a Third (36%) Use Web 2.0 Tools All the Time
Sometimes (several times a
week)36%
Seldom (once a week or less)
7%
Frequently (several times a
day)21%
All the time (throughout the
day)36%
Everyone is at Least “Somewhat Satisfied” with the Web 2.0 Tools
They Use
Somewhat Satisfied
71%
Very Satisfied
29%
Two-Thirds (68%) Say Web 2.0 Tools are Important for Their
Business/Profession
Don't Know / Not Sure / No Opinion
16% Neither Important nor Unimportant
12%
Not Very Important
2%
Not At All Important
2%
Somewhat Important
33%
Very Important35%
Nearly Two-Thirds (62%) Currently Use Web 2.0 Tools for International
Business & Global Trade
Yes62% No
38%
More than One Third (38%) Do Not
Plan on Using Web 2.0 Tools for International Business & Global
Trade?Over Half (56%) say Yes / Maybe
Less than Half (44%) say No / Not Sure
No24%
Don’t Know / Not Sure
20%
Maybe26%
Yes30%
Web 2.0 Tools Currently Use for International Business & Global
Trade
33%33%33%
39%39%
44%44%44%44%
50%50%
56%61%
Calendars
Web-Based Video Teleconferencing
Forums / Message Boards
Online Communities
Customer Relationship Management (CRM)
Advanced Search
Distance Communication Tools
FTP / Document Uploads
Webinars / Webcasts
Chat / Instant Messaging
Social Networking
Work-from-Home Tools
Blogs
Web 2.0 Tools Plan on Using for International Business & Global
Trade
13%
13%
16%
16%
16%
18%
18%
18%
21%
26%
26%
29%
Telecommuting or Telework Centers
Virtual Offices & Information Workspaces
Forums / Message Boards
Work-from-Home Tools
Business Management Systems
Calendars
Chat / Instant Messaging
Social Networking
Advanced Search
Webinars / Webcasts
Blogs
Web-Based Video Teleconferencing
Social Media / Social Networking Sites Currently Use for
International Business & Global Trade
24%
35%
35%
41%
41%
47%
59%
65%
76%
Plaxo
Google Docs
Meetup
WebEx
Alibaba
YouTube
Wikipedia
Social Media / Social Networking Sites Plan on Using for
International Business & Global Trade
15%
19%
19%
22%
30%
33%
37%
48%
WebEx
Google Docs
Wikipedia
Alibaba
YouTube
How Currently Using Web 2.0 Tools for International Business
& Global Trade? 4 Main Applications:4 Main Applications:
1. Interface with External Customers / Clients
2. Interface with External Suppliers / Partners
3. Collaborate with Internal Employees
4. Interface with General Public / Stakeholders
Currently Using Web 2.0 Tools for International Business & Global
Trade to
1. Interface with External Customers / Clients:
38%38%38%
44%50%50%
56%56%
63%63%
69%69%69%
75%
Collaborate with customers and suppliers
Evaluate Web site
Interact with customers and clients
Viral (word of mouth) marketing
Assess global market size/demand/potential sales
Customer / client sales, service & support
Develop online community for our company
Public relations
Conduct international marketing research
Generate sales leads / qualified prospects
Advertise and promote business
Build brand visibility & brand equity
Increase Web site visitor traffic
Acquire new customers or clients
Currently Using Web 2.0 Tools for International Business & Global
Trade to 2. Interface with External Suppliers /
Partners:
38%
38%
38%
54%
54%
54%
54%
54%
62%
62%
62%
Facilitate meetings & conferences
International trade promotion
Web-based collaboration services
Collaborate across supply chains/distribn channels
Collaborate between companies
Communicate with trade association members
Network with knowledge experts
Product sourcing & purchasing
Comm. with vendors, suppliers, partners, associates
Competitive intelligence
Give / receive references / referrals
7%
21%
21%
29%
29%
36%
43%
43%
43%
71%
79%
Recruit job applicants internally
Corporate team-building
Shorten sales, project lifecycles
Drive product innovation
Search/find employment
Design/develop products and services
Reduce travel time & expenses
Socialize with colleagues
Take interactive training courses
Collaborate with employees across company
Share knowledge & information
Currently Using Web 2.0 Tools for International Business &
Global Trade to
3. Collaborate with Internal Employees:
Currently Using Web 2.0 Tools for International Business & Global
Trade to 4. Interface with General Public /
Stakeholders:
21%
50%
57%
64%
64%
64%
71%
71%
79%
Self-publish/promote books, white papers, articles
Participate in online forums & communities
Create personal/corporate blog, post blog entries
Increase global visibility/raise profile
Keep current on the latest world news and events
Use connections to link to other contacts
Form professional networking relationships
Stay connected with colleagues, friends, clients
Meet new business and professional colleagues
86% Expect to be Using Web 2.0 Tools in the Future More than
They Do Now
About the Same as I Do
Now14%
More Than I Do Now
86%
Most Significant Barriers to Using Web 2.0 Tools for
Business
5%
7%
7%
9%
14%
30%
45%
55%
Resistance to change
Lack of interest
Fear of new or confusing technology
Lack of accurate metrics
Little or no tech support
Lack of resources
Lack of time
Lack of knowledge
Conclusions & RecommendationsWeb 2.0 Tools are Already Being Widely Used Around the
World to facilitate Global Trade. Learn to Leverage Web 2.0 Technologies NOW for Your Own International Business!
Join & Participate in International Social Networks, Global Online Communities & Forums/Discussion Groups in Your Industry.
Use Webinars & Teleconferencing to Communicate/Collaborate with Your Customers, Clients & Partners Worldwide.
Use Popular International Sites (Alibaba, Orkut, Xing, etc.) to make Business Contacts Outside the U.S.
Keep Your Web Site, LinkedIn & Facebook Profiles Updated.
Start an International, Multilingual Blog!
Good Luck! ¡Buena Suerte! Buona Fortuna! Bonne Chance! Viel Glück! 祝你好運
Any Questions?For more information, please contact:
Chris LucasChris Lucas President,
“Chief Executive Guy” @
www.intoworld.comwww.globalgreenguide.com
[email protected]+1 (831) 728-3200 PST
Thanks! ¡Gracias! Grazie! Merci! Danke! 謝謝
